Discountsand Promo Codes

Fundraising Per Rider

FREE

Promo Code

PAID

Full Fee

$242 $291

Online Conversion Rate Per Rider

FREE

Promo Code

PAID

Full Fee

61%

85%

Additional Donation at Registration

FREE

Promo Code

PAID

Full Fee

20%

51%

What wasn’t working…• PANICKING

• Offering free registration at health fairs/events

• Too many discounts available throughout the year

• Inconsistent discounts

• Sending email only

• “Riders call asking for a discount code.”

What was working• A solid plan from launch to event date.

• Sliding scale of registration fees, no discount codes.

• Discount codes are never as good as the one offered previous to it.

• Less>More

• Multi-channel communication plan.

• Offering “free” registration only to top fundraisers, teams, sponsors.

• Custom discount codes (not free) for large teams/companies

• “The registration fee helps us cover XYZ and ensures more funds will go towards the fight against diabetes.”