Social AdsMaximize Your Reach

Ann Marie van den Hurk • Mind The Gap PR

THE INTERNET SUMMIT NOVEMBER 14, 2013

RALEIGH, NORTH CAROLINA

1Friday, November 15, 13

Attention Economy Marketers are flocking to social media advertising in order to stay in front of their consumers.

Social Media Marketing is heavily used by advertisers and marketers.

Both free and paid are being deployed.

In 2013, 64% of advertisers plan to increase paid social media buys.

Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992

2Friday, November 15, 13

What is Paid Social Media?

Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992

Platforms such as YouTube, Twitter, and Facebook have options.

3Friday, November 15, 13

Why is desirable?

Easily integrated with other channels

Cost-effective

Very targeted & customizable

Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992

4Friday, November 15, 13

Before You Drive OffPurpose of campaign

Plan campaign out.

Decide what your KPIs are.

Know your audience.

Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992

SPOILER ALERT - Social media advertising ROI is hard to prove given current analytics.

5Friday, November 15, 13

Mind The Gap Public Relations

Keep Calm and Call Us... ann@mindthegappr.com +1 302.563.0992 @amvandenhurk

Buy Social Media Crisis Communications, Preparing for Preventing, and Surviving a Public Relations #Fail

Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992

Public Relations • Crisis Communications • Social Media

6Friday, November 15, 13