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USING SOCIAL MEDIA FOR BEST IN CLASS PROMOTION 1 Lonnie Ledford 2015
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USING SOCIAL MEDIAFOR BEST IN CLASS PROMOTION
1Lonnie Ledford 2015
LONNIE LEDFORD
• LONNIE LEDFORD is all about breaking the mold to traditional business branding. Lonnie helps corporations, small businesses and personal brands define and express their core message and image through social media and other online platforms.
“Although content is king in generating engagement within the social media universe, distribution of clever content is queen. Without a strategy, the "blood, sweat and tears" that is put into producing great content will go to waste. Offering content that is submitted for the sheer purpose of its existence alone will not necessarily help to meet stated goals.”
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AGENDA
• Social Media Overview
• Who’s on Social Media
• Developing a Strategy
• Tips, Basics and Best Practices
• How to Measure Success
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WHAT IS SOCIAL MEDIA
• Social media refers to online tools and services which allow an exchange of ideas, information, videos, pictures and graphics.
• Social media also allows easy sharing and distribution of existing content to others so that professional and personal work can be shared through networks.
• For the purpose of today’s presentation, we’ll focus on the following social media platforms: Facebook, Twitter, LinkedIn and Blogger.
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CHOOSING THE RIGHT SOCIAL MEDIA PLATFORMS• When it comes to choosing which social media platforms you'll utilize, select those
that offer the best potential for reaching your ideal audience and broadcast the type of media you've decided is best suited for your organization. Most people and companies can't be amazing on every platform; that takes a huge amount of bandwidth and resources. Instead of having a sub-par representation in a lot of places, be awesome on a few of them.
• Different social media channels provide different types of target markets for your business or cause. And knowing what the main differences are can help you find the right one for you.
• There is no perfect platform for your brand and message. Enjoying spending a little time on social media is part of having success. Choose 2-3 platforms and become an expert in them. Social media only works if you stay involved.
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• FACEBOOK: the perfect place for already established businesses to continue to build out their brands. If you’re a new organization, it’s going to be tough to get a good start on Facebook without investing a fair amount of money into advertising what you post.
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• LINKEDIN: a great place to network with like-minded business professionals, to share business information and to connect and learn more about clients and prospects. Don’t get too bogged down with too much paid advertising, it is not always the most sustainable option. Remember to build meaningful, online relationships.Lonnie Ledford 2015 7
• TWITTER: is perfect if you like lightning in a bottle. It’s fast, it’s fun, it’s informative and it’s a great way to share information with your target audience very quickly. The key to growing a solid Twitter follower base today is to always tweet with images and to use hashtags.Lonnie Ledford 2015 8
WHO’S ON SOCIAL MEDIA?
Organizations Individuals
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DEVELOPING A STRATEGYWHO? WHAT? WHEN? WHERE? WHY?
1. Define your audience.
2. Adopt a point of view.
3. Allocate resources.
REMBEMBER: Although content is king in generating engagement within the social media universe, distribution of clever content is queen. Without a strategy, the "blood, sweat and tears" that is put into producing great content will go to waste. Offering content that is submitted for the sheer purpose of its existence alone will not necessarily help to meet stated goals.
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TIPS
• Make it easy and non-threatening for your audience to participate.
• Be entertaining, informative and most importantly, genuine.
• Acknowledge and recognize your audience.
• Integrate all of your marketing efforts.
• Write content that is worth sharing.
• Don’t try to keep up with the Jones’.
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THE BASICS
• Don’t duplicate your web site, brochure or newsletter.
• Build maintenance time into your schedule.
• Keep it personal, real and authentic.
• Encourage participation.
• Embrace your audience.
• Start with your friends.
• Use often.
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TOP 5 BEST PRACTICES
1. Follow industry influencers, companies and groups of interest.
2. Beef up your information section.
3. “Promote” your page monthly.
4. Quality vs. Quantity.
5. Be active and share.
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TOP 5 BEST PRACTICES
1. Follow industry influencers, companies and groups of interest.
2. Think SEO (Search Engine Optimization).
3. Aim to chat and comment, not sell.
4. Who do you want to be?
5. Be active and share.
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TOP 5 BEST PRACTICES
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1. Use a professional-looking headshot or HD graphic for company logo.
2. When connecting, make it personal.
3. Write a summary that tells a story.
4. Get and give recommendations.
5. Fill out “experience”.
TOP 5 BEST PRACTICES
1. Proofread your writing to ensure correct grammar and syntax flows.
2. Include graphics within your posts to add value to the narrative.
3. Share your posts on LinkedIn, Facebook and Twitter.
4. Post titles should be between 40 – 60 characters.
5. Post on weekdays and on weekends.
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TIPS FOR ALL PLATFORMS
• Engage.
• If it’s posted, it’s public.
• Have a consistent brand.
• You don’t have to be everywhere.
• Connect virtually and bond locally.
• A little self-promotion goes a long way. But braggers are equally, if not more, annoying than they are in person.
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• Connections on LinkedIn.
• Followers on Twitter.
• Likes on your Facebook page.
• Visitors to your blog
• Likes and shares on LinkedIn.
• Retweets on Twitter.
• Shares and comments on FB.
• Comments on your blog posts.
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• The GI Generation
• The Silent Generation
• Baby Boomers
• Generation X
• Generation Y
• Millennials: The audience that is most focused on right now in the social media realm. They voraciously consume social media but it has to be tailored to them to get their attention. But, once you garner that attention, you have harvested the ‘primary influencer’ to the parents wallet which translates into revenue to the parks.
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