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Using Social Media To Sell Your Services Presented by Carol J. Dunlop
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Page 1: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

Using Social Media

To Sell Your ServicesPresented by Carol J. Dunlop

Page 2: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

Welcome• Carol Dunlop• Author, Speaker, Coach• Chief Content Officer

Creative Services International

www.csicorporation.com

Page 3: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

Life was great!www.csicorporation.com

Page 4: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

www.csicorporation.com

. . . Then Devastation

Page 5: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

Why

Page 6: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

What is

www.csicorporation.com

Page 7: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

www.csicorporation.com

Page 8: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

www.csicorporation.com

Page 9: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

www.csicorporation.com

What can you do with it?Build a Community of 10k+

Rule the Digital World

Find Your Dream Job

Become an Amazon #1 International Best Selling Author

Page 10: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

www.csicorporation.com

Page 11: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

Your Strategy for Selling Your Services withSocial Media

www.csicorporation.com

Page 12: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

• Gmail email account• Feedly account• Evernote account• Several Google Alerts• Survey Monkeyaccount• LinkedIn account

Listening, Lurking, and Learning

www.csicorporation.com

Page 13: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

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Listening, Lurking, and Learning

www.csicorporation.com

Page 14: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

Listening, Lurking, and Learning

www.csicorporation.com

Page 15: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

• Attend events• Subscribe to newsletters and maillists• Access content online or via mobile devices• Check your alerts and Feedly account

Listening, Lurking, and Learning

www.csicorporation.com

Page 16: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

What contentworks What format works How often they visit How long they stay

Listening, Lurking, and Learning

www.csicorporation.com

Page 17: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

Find, Follow, and Engage Influencers

www.csicorporation.com

Page 18: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

www.csicorporation.com

Be Easy…NOT Sleezy

www.csicorporation.com

Page 19: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

Your Social Selling Tool Kit

www.csicorporation.com

Page 20: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

Platforms -----------------

www.csicorporation.com

Page 21: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

Planning -----------------

www.csicorporation.com

Page 22: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

Execution -----------------

www.csicorporation.com

Page 23: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

Your Hub ---------------

www.csicorporation.com

Page 24: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

Your WOW! Website

Easy to find you, follow you, connect with you

Looks professional Has a blog Easy to opt-in

to your maillistwww.csicorporation.com

Page 25: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

Rock Your Personal Brand

Build a Community of 10k+Rule the Digital World

Find Your Dream Job

www.csicorporation.com

Start a Podcast

Create a TV Show

Host Webinars

Create Teleseminars

Rule Facebook Groups

Write a Book

Page 26: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

Is Your Website a WOW! or a Whoa!?

Do you capture the email addresses of your visitors?

Do you have an amazing opt-in that your visitors can’t wait to get their hands on?

Do you share your expertise and knowledge on your blog?

www.csicorporation.com

Page 27: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

Let’s Review…

Your personal brand is about you, but not for you

Everything you do online reflects on your personal brand

What really counts is being ACTIVE

None of these strategies work without having your WOW! Website in place

www.csicorporation.com

Page 28: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

WebsiteWOW! FactorAssessment

www.csicorporation.com/onlinewow

Page 29: Using Social Media - National Association of State ... · Strategy for Selling Your Services with Social Media • Gmail email account • Feedlyaccount • Evernoteaccount • Several

&

www.csicorporation.com


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