Date post: | 13-Jan-2015 |
Category: |
Design |
Upload: | shaun-abrahamson |
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Using
Social Product Developmentfor
Mass Collaboration
WHYmake it socomplicated?
Work inside versus outside the organization
Suppliers as part of the organization is not new
Inviting everyone into the organization is new
How many of us work for Google?
How we made Amazon $2.7 billion in 2008
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How do 35 people work with
50,000,000 users each month
BUTthat’s allsoftware
Threadless is 10 years old in 2010
Quirky asks you to share ideas in return for a share of revenues
Local Motors asks their community to design & build cars
HOWdoes this
work?
People like their doughnuts round
Questions/Needs
Specification
Concept Generation
Concept Selection(Viability/Feasibility)
PrototypingManufacturing/Development
Beta Testing
Feedback
Launch!
Support
Can they learn to love lumpy donuts?
Questions/Needs
Specification
Concept Generation
Concept Selection(Viability/Feasibility)
PrototypingManufacturing/Development
Beta Testing
Feedback
Launch!
Support
A more efficient product development process?
3 WAYSthis will
#fail
#fail 1: Crowds can’t decide
Decide how to decide
#fail 2: Intellectual property challenges
A range of approaches are emerging
Classic IP
GNU Public LicensesCreative Commons
ScaffoldingContent
API’sTools
Apple iTunesGoogle Maps API
NIKE iD
LinuxMozillaWordpressCraigslist
P&GInnocentiv
eUnilever
# fail 3: Why will people show up?
Give people what they want
Money
Meaning“Egoboo”
Social Time
betacupprogress to date
Mass CollaborationCurrently raising the prize
Mass Collaborationthebetacup.com @thebetacup