About Dominic J. Sorresso

• Best Practices - Broad experience in automotive, information technology, insurance, and business process outsourcing segments.

• Entrepreneurial Experience - Dominic has been responsible for launching new processes, products and distribution channels for various start-up enterprises.

• Focus on Revenue and Profit - Throughout his professional career, grown revenue and profits through innovative sales and marketing initiatives.

• Process Driven- Developed and implemented formal processes for sales, product management, and business development.

• Education – graduate of General Motors Institute (now Kettering University) and received Master of Science in Marketing from Texas Tech University.

• Family and Integrity - Proud husband of 32 years and father to two successful adults.

Why Own a Business?

Owning a Business should be about-Money

FreedomFun

How many of you are having FUN??!!

Keywords

USP

Unique Selling Proposition (USP)

(Tell Us Yours)

The 4 P’s and USP

Product Price

Promotion Place

How do I develop my USP

USP & Guarantee (UG)

1. Coach review USP & Guarantee slides with client.2. Client invest in Guerilla Marketing 101, by Jay Conrad Levinson, and complete the following lessons in preparation for creating

their USP and Guarantee.2. Benefits of Doing Business With You3. Your Competitive Advantage5. Your Target Market10. Create a Theme Line11. Meme14. Ask Your Customers17. Your Magazine Ad23. What You Give For Free26. Your Competitors27. The Elevator Pitch

3. Client solicit testimonials from at least 5 clients using the USP Testimonial System.4. Client develop draft of the USP and Guarantee using the USP Worksheet. Coach to critique.5. Client create the marketing message that will serve as the foundation basis for all marketing, advertising, and sales collateral

by completing the AIDA Advertising Template using the Headline Library. Coach to critique using the Marketing Piece Critique.6. Templates: USP Worksheet, USP Testimonial System, AIDA Advertising Template, Headline Library, Marketing Piece Critique.

Unique Selling Proposition and a Guarantee so that your ideal clients/customers feel compelled to do business with YOU instead of your competitors because you’re different than all the rest.

USP & Guarantee (UG)

Unique Selling Proposition and a Guarantee so that your ideal clients/customers feel compelled to do business with YOU instead of your competitors because you’re different than all the rest.

USP Worksheet

USP Testimonial System

Advertising Template

USP & Guarantee (UG)

USP & Guarantee (UG)

$14,400 in 1.5 months!

Unique Selling Proposition and a Guarantee so that your ideal clients/customers feel compelled to do business with YOU instead of your competitors because you’re different than all the rest.

A.I.D.A. Formula