UUM Strategi Impact

7/25/2019 UUM Strategi Impact

1/16

IPQ DRIVES UUMS ENDLESS POTENTIALS


2/16

Webometrics - measure

the World Wide Web to

get knowledge about thenumber and types

of hyperlinks, structure of

the World Wide Web and

usage patterns.


3/16

Activity (50%)

Virtual referendum

Presence

Number of

Webpages

16.7

%Google

Impact (50%)

Openness

Number of

documents

16.7

%Google Scholar

Excellence

Number of

papers

16.7

%Scimago

Four Webometrics Components

P OImpact

Number

of

external

inlinks

50

%Majestic SEO

& Ahrefs

I E

WEBOMETRICS INDICATORS

3


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Where

are

we inWebometrics

Ranking


5/16

0.00 20.00 40.00 60.00 80.00 100.00 120.00

Harvard University (1)

National Taiwan University (30)

National University of Singapore (116)

Universiti Putra Malaysia (420)

Thamasat University (917)

Universiti Utara Malaysia (1697)

Harvard

University

(1)

National

Taiwan

University

(30)

National

University of

Singapore

(116)

Universiti

Putra

Malaysia

(420)

Thamasat

University

(917)

Universiti

Utara

Malaysia

(1697)

Excellence 100.00 0.98 2.50 0.17 0.06 0.03

Openness 100.00 5.26 0.48 0.63 0.07 0.23

Impact 50.00 1.43 0.50 0.09 0.08 0.02

Presence 16.67 9.09 0.13 0.59 0.38 1.02

UUM Webometric Ranking Comparison


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Ranking Score As Of Overall Presence Impact Openness Excellence

January 2012 1734 1679 1729 681 2256

July 2012 1441 256 1742 1914 3404

January 2013 1402 604 1911 600 3394

July 2013 2214 50 2063 874 3377

WEBOMETRICS: ANALYSIS OF SCORES FOR UUM (2012 2015)

Ranking as of Overall Presence Impact Openness Excellence

Jan 2012 1734 1679 1729 681 2256

Jul 2012 1441 256 1742 1914 3404

Jan 2013 1402 604 1911 600 3394

Jul 2013 2214 50 2063 874 3377

Jan 2014 1652 16 3094 864 3412

Jul 2014 1753 485 3842 390 3144

Jan 2015 1697 98 4328 430 3133

Jul 2015 1000 15 1700 380 2250

Jan 2020 300 10 1000 100 1000


7/16

98

4328

430

3133

265

1325

1386

1573

0

500

1000

1500

2000

2500

3000

3500

4000

4500

Presence

Impact

Openness

Excellence

Target for Top 1000 Webometric Ranking

UUM Thammasat University


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No Indikator Jan 2015 Target

(July 2015)

1 Impact (50%) 4328 < 3000

2 Presence (16.7%) 98 < 100

3 Openness (16.7%) 430 < 400

4 Excellence (16.7%) 3133 < 2500


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Impact (weighting 50%)

This indicator relates to the number of inbound links and references to the

UUM web domain and indirectly measures the exposure the University gets

across the globe in terms of reference made to it. The source of the

reference, i.e. news media and academic sites, also plays a role in this

indicator. Strategy:

Increase the number of inbound links to the UUM domain.

If your unit, centre, department or faculty has any partnerships or

agreements with other universities or any organisations, associations or

companies, ask them to place a link to the UUM site, or your minisite,

on their website. The links dont have to be directed to the home page of the UUM site, it

can be to any page on the UUM domain (.uum.edu.my).


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Domain uum.edu.myPrestige Domain

Internet Users

IMPACT

STRATEGY

Link visibility (number of external inlinks or

backlinks)


11/16

Niche AreaContents

Developwebsite for

the contents

Promote/Inlink with

othersPrestigeWebsite

Maintain thelink/

Collaboration

4 STEPS for IMPACT STRATEGY


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Presence (weighting 16.7%)

This indicator relates directly to the web domain, the number of pages and

its Google position and rankings.

Strategy: Increase the number of pages on the UUM website

Often upload news stories and notices. Also dont delete old pages, but

rather make them inactive so that they are archived instead of

disappearing.

You can even add a heading at the top to say Archived page to clear up any

confusion if the page is still picked up by Search Engines.

Use keywords in the content on your pages, to make it easy for Google to

index your pages and rank them high. For example, include the name of your

faculty, department, centre or unit in the text, instead of just in the heading,and use other keywords or keyword phrases that people would typically

search for.

Use hyperlinks as an opportunity to emphasise keywords. Rather than

saying: "Click here to view our academic programmes" rather say: View our

academic programmes.


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Openness (weighting 16.7%)

This indicator relates to the University's performance in Google Scholar and

is measured in the number of articles cited there as well as the number of

pdfs, documents and other rich text files.

Strategy: Increase the number of pdf and rich files

Make more use of multimedia on your site:

Create photo galleries of events

Upload photos and pdf documents with research articles and news

stories

Upload pdf documents or ppt files of presentations done at conferences

Upload pdf or image files of invitations to seminars and other events

Make use of sound clips and videos it is easy to take them with yourcell phone


14/16

Excellence (weighting 16.7%)

This indicator refers to the academic papers published in high impact

international journals.

Strategy:

Increase public visibility of UUMs research output

Remind all academics to place all their articles on UUM Space, the

Universitys open source research repository.

Write some articles about the research that is being done in your

faculty and link to the minisite for the research group as well as to the

articles that is located in UUM Space.

Also refer to and place links to the articles located in UUM Space, on

your minisite in the general content. Very importantly, remind all the researchers to ask for inbound links

from other universities and collaborators, and even sponsors.


15/16

Publication

Internationalization

IndustrialNetworking

Citation

AcademicNetworking

WE NEED TO FOCUS ON THE FOLLOWING AREAS.

CONCLUSION

http://www.uum.edu.my


16/16

Thank you

IPQ DRIVES UUMS ENDLESS POTENTIALS

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