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VASFAA Spring Conference 2012 Realigning Resources to Better Recruit and Retain a Diverse Student Body May 23rd, 2012 Norfolk, VA Presented by: Mike O’Grady, Financial Aid Services
VASFAA Spring Conference 2012Realigning Resources to Better Recruit and Retain a Diverse
Student Body
May 23rd, 2012Norfolk, VA
Presented by:Mike O’Grady, Financial Aid Services
Definitions
Non-Traditional First GenerationVeteransDisabilities Other
SASFAA Annual Conference - 2012
The New Pipeline
Source: Lumina Foundation
Non-Hispanic white population will increase by 10.2 million by 2020African-American population will increase by 9.5 million by 2020 Hispanic population will increase by 24.1 million
VASFAA Spring Conference - 2012
31.1 %
12.6 %
17.6 %
% that have a college degree
Perfect Storm
Decreasing traditional college bound population Worst economy since the Depression Budget freezes on all levels One out of four homeowners is in a negative equity position or no equity position Filling seats from a new demographic
VASFAA Springl Conference - 2012
Iceberg Cometh-No Global Warming in Higher Education
Unknown Resources
Known Resources
Unknown
FISAP Reported
Certified Loans
Home equitySavings/Stocks/410K’sOther Resources
VASFAA Spring l Conference - 2012
Traditional Recruitment
Funnel
aw
ard
lett
er
FAFS
AEarly Funnel
MidFunnel
Late Funnel
EnteringClass
P
R
E
-
F
U
N
N
E
L
Application trends affect conversions rates
PIPELINE
Recruitment Funnels and
Filters
Multifarious Momentums
Early Funnel
MidFunnel
Late Funnel
“Other”
Early Funnel
Mid Funnel
Late Funnel
Multicultural
Early Funnel
Mid Funnel
Late Funnel
Traditional
Melt
ENROLLED
GRADUATE
Retention Funnel
A
D
M
I
T
T
E
D
Recruiting students that don’t matriculate is extremely expensive and is a “lose-lose” proposition.
G
R
A
D
U
A
T
E
S
A
L
U
M
N
I
Freshmen Sophomores
Juniors Seniors
SASFAA Annual Conference - 2012
Students are terribly misinformed about their future debt obligations and income potential.
Institutional default rate management is most effective when schools still have control over their students post-graduate plans.
The future of delinquency management is going to be pre-emptive.
Managing Default Rates
Model of Communication
Sender Encoder Decoder Receiver
SASFAA Annual Conference - 2012
Secret Sauce- Leveraging Technology Transfer work-load to
where interpersonal skills are needed
Reduce rote tasks 24/7 Institution can
become bilingual
SASFAA Annual Conference - 2012
Consistent brand management
Mitigates budget cuts Go Green Use analytics as your
GPS for default management
“The Medium is the Message”…Marshal McLuhan
E-Mail Facebook My Space Twitter Net Price Calculator
SASFAA Annual Conference - 2012
Snail Mail Direct Mail Phone Internet Campus Visits
Staying Afloat
Diversify your staff - age, sex, and ethnicity Technology, Technology, Technology Leverage resources from the Department of Ed Benchmark with your peers constantly Acquire cross-cultural training
SASFAA Annual Conference - 2012
Staying Afloat
Get a new hat rack—you will be wearing many hats
Set your sights on moving up the food chain You are the admissions office and student affairs Co-source or outsource routine tasks America’s core competency depends on you
VASFAA Springl Conference - 2012
College “Culture Shock” & Veteran’s PTSD/I Awareness
Introduced by 1954 by Kalvervo Oberg
Normally a student blames his or her “financial aid” as the reason for leaving school.
Difficulty in assimilating to new culture and environment Anxiety, disorientation, uncertainty, confusion Phases: Honeymoon Phase-Negotiation Phase--Adjustment
Phase (things become “normal”)-Reverse Culture Shock
SASFAA Annual Conference - 2012
Veterans and Post Traumatic Stress Disorder/Injury (PTSD/I)
One in five veterans will experience re-entry issues or possibly PTSD/I
Approximately 200,000 women served in Afghanistan and Iraq
23% to 33% of women veterans report experiencing “MST” of which 42% will acquire PTSD
VASFAA SPRING Conference - 2012
Veterans and Post Traumatic Stress Disorder/Injury (PTSD/I)Re-entry issues for veterans often result in alcohol abuse, drug abuse, family or marital problems or suicide
Symptoms of PTSD may include anger and irritability, “spacey stare,” short attention span, confusion, trouble sleeping, and “self-medicating.”
What is your SAP policy regarding PTSD?
VASFAA SPRINGl Conference - 2012
Internal Champions/Task Force
Admissions
Financial Aid
Multicultural Affairs
Veterans Affairs
Student Accounts
Psychological Services
SASFAA Annual Conference - 2012
