Chris Dessent, Managing Director, Creative Concern

Why it worksHow to plan

Boredomis the enemy

Smaller budgetsmeans we have to work harder to surprise, engage + persuade

WHAT JUST HAPPENDED?

WHAT JUST HAPPENDED?

WHAT JUST HAPPENDED?

WHAT JUST HAPPENDED?

WHAT HAS STAYED THE SAME?

Get inside their heads

YOURMESSAGE...

Get inside their headsHERE!

MIND BOMB =An image that sends a collective shock through the world – leading to action.

10 years ago

Today

Breaking through autopilot mode

New habitsNew beliefsNew passions

THE POWER OF FILM

Film is now a multi-channel, shareable, mainstream communications channel

OnlineAdvertisingStory-tellingEventsAmbientInternalLive streamingTeasers

It’s content...

= News= Brand= Strategic

WHAT IS FILM GOOD FOR...

Stuff that movesStory tellingInstant reportingAtmosphereDetailsHumour

Above all, it delivers the holy grail of marketing...

An emotional response

95% of our decisions are based upon emotion over logic

WHAT ABOUT QUALITY

It still mattersJust because it’s low budget, doesn’t mean it can be rubbish

IT’S ALL GONE A BIT MAD

Standard definition now looks old fashionedHD 1920 x 1080 is the new normal 2k has arrived4k has arrivedBut it’s all compressed and played on tiny screens

WHAT REALLY MATTERS

A good ideaA tone of voiceA clear sense of where it will be seenA clear idea of purposeShareabilityAdaptability

WHAT REALLY MATTERS

create once – publish everywhere

WHEN TO USE AN AGENCY

Agencies want to do achieve two things...

1. Make a film they are proud of2. Make a film that works for their clients

WHY FILM

80% of the world’s internet traffic is predicted to be made up of video content by 2019

75% of mobile Internet traffic predicted to be video content by 2020

THE GROWTH OF FILM

100 million hours of video a day is watched on Facebook

2015 was the first year video on mobile was bigger than on desktop

Online video ad spending has more than doubled in the last two years and is expected to do the same in the next two years

THE GROWTH OF FILM

Social video generates 1200% more shares than text and images combined

YouTube has over a billion users – almost a third of all people on the Internet

FILM PRODUCTION PROCESS

FILM PROCESS

It starts with the Treatment...

Title:Client:Duration:Purpose:Message:Concept:Visual style:Practicalities:Budget:

FILM PROCESS

Then it moves onto the script and a sequence plan

Sound

Piece to camera talking about why the boat is sinking.

Pictures

The presenter is on a boat

PLANNING TOP TIPS

1. Think about the finished film before you start...imagine watching it.

Ask yourself...is it any good? How can you make it better?

2. Think about the channels you can use the film on.

3. Make sure you’re clear on the purpose. Make sure it’s visual.

PLANNING TOP TIPS

4. Most budget production fail on the sound, more than the pictures.

5. Tripods turn bad films into good films.

6. Films needed to be promoted once you’ve made them

PLANNING TOP TIPS

7. What’s the one liner?

Getting serious about sewage Septic tanks. Cesspits. Package sewage treatment plants. When they work, they’re great. But like anything else, if you don’t look after something, it’ll fail. It could start to smell, spread disease, pollute local rivers and seas… and nobody wants that.

Household wastewater is brimming over with bacteria and viruses, as well as high levels of nitrogen and phosphorus. If your system is working well, it will have no problem removing these pollutants.

If not, you could be churning out untreated sewage, releasing bacteria, viruses and toxic chemicals to local streams, rivers, lakes and seas. This could be harmful for humans – increasing the chances of infectious diseases such as eye and ear infection and gastrointestinal illnesses – as well damaging to local wildlife, with pollutants killing native plants, fish, and shellfish.

Do Check all parts of your

system regularly and keep any lids and air vents clear and secure.

Use ‘environmentally friendly’ and ‘low phosphate’ products. Or try using natural cleaning products such as bicarbonate of soda, vinegar and lemon juice.

Use a sink strainer so stray bits of food don’t end up going down the drain.

Space out laundry and dishwasher loads to prevent too much water entering your system at once.

Don’t Flush anything down

the toilet that doesn’t belong there – it’s a sure fire way to break any system.

Pour grease or cooking oil down any drain.

Pour paint, solvents or chemicals down any drain.

Top tips for maintaining your sewage treatment systemYour sewage treatment system may be out of sight, but make sure it’s not out of mind. A few careful considerations will keep your system in tip-top condition.

Emptying your sewage treatment system Sewage treatment systems need emptying – septic tanks and sewage package treatment plants about every twelve months and cesspits more often. It’s worth finding a specialist contractor or company that deals with the maintenance of treatment plants and septic tanks. You’ll be able to find local professionals online and you can use our campaign website for further guidance.

Want to know more? Whether you live, work or are visiting the beautiful coasts and countryside of Cheshire, Cumbria, Lancashire and Merseyside, you’ll find lots of useful information on www.callofnature.info

Download our campaign toolkit and use the website for useful information.

And please, do the right thing when you need to answer the call of nature.

Look after your sewage treatment system

and help keep our rivers clean

Do the right thing when you need to answer the call of nature...Whether you live, work or are visiting the beautiful coasts and countryside of Cheshire, Cumbria, Lancashire and Merseyside, you’ll find lots of useful information on www.callofnature.info

Look after your sewage treatment system and help keep our rivers clean.

Good communications makes good things happen

Visit the CharityComms website to view slides from past events, see what events we have coming up

and to check out what else we do: www.charitycomms.org.uk

12 May 2016London#charitycreative

Videos on a shoestring

North West Group18 May 2016Manchester#ccnorthwest