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Vietnamese health consciousness and exercises

Objective

The survey was conducted with the

aim to understand the health

Consciousness & activities.

The survey was conducted over 300

persons 18-39 years old in Ha Noi &

Ho Chi Minh.

Health status self-evaluation

½ respondents evaluate their health status is Good/Very good.

Q. How good do you evaluate your current health? (N=327)

12%

16%

8%

11%

14%

8%

15%

38%

44%

31%

39%

36%

42%

35%

44%

36%

52%

45%

43%

47%

42%

6%

3%

8%

5%

7%

3%

8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Total

Male

Female

18-29

30-39

Ha Noi

Ho Chi Minh

Very good Good Normal Not good Bad

Actions to maintain/improve health

61%

52% 51%50%

48%

44%

36%

24%

20%

15%

0%2%

Sleep well Follow a healthydiet

Drink enoughwater

Do exercise Refrain fromsmokingcigarette

Refrain fromdrinking alcohols

Have some timeto relax

Collect health information from web / magazine

etc…

Go for periodicalhealth checks

Taking healthsupplementary

products

Others None of theabove

Sleep well, follow a healthy diet, drink enough water & do exercise are the most

common activities.Q. Which actions below do you take in order to maintain/improve your health condition? (N=327)

Actions to maintain/improve health - Gender

61%

52% 51%50% 48%

44%

36%

24%

20%15%

0%2%

73%

60%

52%

48%52%

45%

38%

25%

21%

14%

3%

48%

44%

51% 52%

45%43%

33%

23%

20% 17%

1% 2%

Sleep well Follow a healthydiet

Drink enoughwater

Do exercise Refrain fromsmokingcigarette

Refrain fromdrinking alcohols

Have some timeto relax

Collect health information from web / magazine

etc…

Go for periodicalhealth checks

Taking healthsupplementary

products

Others None of theabove

Total Male Female

Male has high tendency of keeping their health by daily customs, while female

consider about exercises more

Q. Which actions below do you take in order to maintain/improve your health condition? (N=327)

Actions to maintain/improve health - Age

61%

52% 51%

50%48%

44%

36%

24%20%

15%

0%

2%

60%

51%46%

51%

44%43%

29%

19%16%

11%

0% 1%

62%

54%

61%

48%

55%

46%48%

33%

27%24%

5%

Sleep well Follow a healthydiet

Drink enoughwater

Do exercise Refrain fromsmokingcigarette

Refrain fromdrinking alcohols

Have some timeto relax

Collect health information from web / magazine

etc…

Go for periodicalhealth checks

Taking healthsupplementary

products

Others None of theabove

Total 18-29 30-39

Elderly take a variety of actions, although most are mainly the easy life

improvementQ. Which actions below do you take in order to maintain/improve your health condition? (N=327)

The activities taken in past 3 months

44%

28%27%

19% 19%

14%

11% 10%

6%4% 4%

9%

3%

Walking Work out Running PlayFootball

PlayBadminton

Cycling Yoga Swimming PlayBasketball

Tabletennis

Play Tennis Others None of theabove

‘Walking’ is the activity used most followed by ‘Work out’ & ‘Running’.

Q. In the past 3 months, have you taken part in any of the leisure activities below? (N=327)

The activities taken in past 3 months - Gender

44%

28%27%

19%19%

14%11%

10%

6% 4% 4%

9%

3%

34%

30%32%

36%

22%

18%

8%

13%

10%

8% 7% 7%

3%

54%

26%22%

2%

15%

10%

13%

7%

2%1%

1%

10%

2%

Walking Work out Running PlayFootball

PlayBadminton

Cycling Yoga Swimming PlayBasketball

Tabletennis

Play Tennis Others None of theabove

Total Male Female

‘Play Football’ is led by male while female has higher ratio of walking

Q. In the past 3 months, have you taken part in any of the leisure activities below? (N=327)

The activities taken in past 3 months - Age

44%

28%27%

19% 19%

14%11%

10%

6%4%

4%

9%

3%

45%

25%

28%

17%

23%

15%

11%10%

8%

5% 4%5%

2%

42%

33%

24% 24%

12% 12% 11% 11%

2%3%

4%

14%

3%

Walking Work out Running PlayFootball

PlayBadminton

Cycling Yoga Swimming PlayBasketball

Tabletennis

Play Tennis Others None of theabove

Total 18-29 30-39

‘Play Badminton’ is popular among youth while work out is more for elderies

Q. In the past 3 months, have you taken part in any of the leisure activities below? (N=327)

Going to sport gym

19% currently goes to sport gym while the ratio increases to 81% including

intendersQ. Do you go to sport gym? (N=327)

Total Male Female 18-29 30-39 Ha Noi Ho Chi Minh

No and I am not interested 33% 43% 22% 38% 24% 39% 28%

I do not but am interested in going 48% 35% 62% 46% 52% 49% 48%

I go to gym currently 19% 22% 15% 16% 25% 12% 24%

Reason not go to sport gym

Time constraint are the bigger reasons than cost

Q. Why don’t you go to sport gym? (N=107)

Total Male Female 18-29 30-39 Ha Noi Ho Chi Minh

I do not have time 68% 72% 61% 68% 68% 69% 67%

I play other sport which does not requireme to go to gyms

16% 20% 8% 18% 11% 18% 13%

I could do exercises at home 11% 10% 14% 10% 14% 7% 15%

I cannot afford going to gym 8% 8% 8% 10% 4% 5% 12%

The location of gym is too far 7% 3% 14% 8% 4% 7% 6%

I could do exercises at park 6% 1% 14% 4% 11% 2% 10%

I do not exercise so often 3% 1% 6% 3% 4% 0% 6%

Others 3% 3% 3% 1% 7% 0% 6%

Popular fitness gym

53%

8% 6% 5% 5% 5% 3% 3% 3% 2% 2% 2% 0% 0% 0% 0% 0% 0%

15%

65%

3%

12%

2% 1%5% 2%

1% 0% 0% 3% 2% 1% 2% 1% 1% 1% 1%

16%

Curently going Willing going

Local Gym or the ones around their residence occupies the majorities.

Q. Which sport gym do you go? (N=62)/ Which sport gym will you go?(N=158)

Budget for fitness gyms

5%

39%

26%

11%

5%

15%

8%

51%

22%

8% 8%

4%

Under 100.000 VND From 100.001 to200.000 VND

From 200.001 to300.000 VND

From 300.001 to400.000 VND

From 400.001 to500.000 VND

From 500.001 andabove

Currently going Willing going

The monthly cost is quite small. The budget for the intenders are even smaller

Q. On average how much is your monthly spending on sport gym subscription fee? (N=62) / How much are you willing

to pay for your monthly gym subscription fee? (N=158)

Summary: The Health Consciousness & Activities

• ½ respondents evaluate their health status is Good/Very good.

• ‘Sleep well’ is used most for maintaining/improving the health

• ‘Walking’ is the activity used most in past 3 months

• Time constraint is the main reason make persons don’t go to sport gym

• Local Gym/Near my place is most chosen for both type of users. (Currently

& Willing)

• The monthly cost is quite small. The budget for the intenders are even

smaller

Customer Profile

Respondent profile (N=327)

City

Ha Noi, 43%

Ho Chi Minh, 57%

Age

Male, 50%Female, 50%

Gender

* All are in charge of cooking for the family and have used crispy flour for cooking in the past 1 year

18-29, 64%

30-39, 36%

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0%1%

18%

31%

22%

14%

7%

3% 3%1%

Age

19%

18%

6%

4%3%3%

47%

HCM Hanoi Can Tho Da Nang

Hai Phong Dong Nhai Others

56%

44%

Male Female

Gender City

Our Advantage: Direct Panel Management

Our strength is 16-39 years old and urban areas. This is where most biz

customers would like to research. 200,000 members as of Feb, 2017

Married Status Household income Smartphone ownership

Single, 72%

Married, 25%

Others, 3%

26%

24%

14%

15%

9%

5%

3%

4%

< 5M VND

5 - 7.5M VND

7.5 - 10M VND

10 - 15M VND

15 - 20M VND

20M-30M

30-40M

<40M

27%

25%

18%

8%

8%

6%

15%

18%

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Sony

Others

Do not own

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