Warming Up to Firebase

● App tracking in general

● What is Firebase

● What does it have that GA doesn’t

● Suggested implementation

Warming up to Firebase

● No simple layer on top

● Different devices different code

● Debugging can be a nightmare○ Especially if no access to code○ Tracking is sent in batches

● Campaign tracking gets lost

● Uninstalls aren’t easily found

Mobile App Tracking

What is Firebase

How is it Different From Google Analytics?

Hit Based Tracking

Default Events Logged

first_openin_app_purchaseuser_engagementsession_startapp_updateapp_remove (Android only)os_updateapp_clear_data

app_exceptionnotification_receivenotification_opennotification_dismissdynamic_link_first_opendynamic_link_app_opendynamic_link_app_update

Lots of Custom Tracking

● 500 events● 25 parameters per event● 12,500 different combinations***

***Will not display all in UI

Events displayed

Links up with BigQuery in free version!

Real Time Debugging

Not all the reports Google Analytics

● Screens ● Behaviour flow

But who needs behaviour flow

Campaign Tracking with Dynamic URLs

1. Set up the dynamic link with utm codes

2. Add code to your app that picks up the dynamic link and sets the source, medium, campaign etc

Campaign Tracking with Dynamic URLs

Uninstall Tracking

Firebase Prediction

But Google Analytics reports are so much easier to use!

Firebase is an automatic datalayer for GTM

So you can reap all the other benefits...

Questions?