Watson-Guptill p CraFt amphotoa1018.g.akamai.net/f/1018/19025/1d/randomhouse1.download.akamai... ·...

Fall 2011

Watson-Guptill potter CraFtamphoto

CROCHET Amy O’Neill Houck Doris Chan Erika Knight Jennifer Campbell and Ann-Marie Bakewell

Lily Chin Linda Permann KNITTING Amanda Keeys Amy O’Neill Houck Anna Hrachovec Barbara

Albright Berta Karapetyan Clara Parkes Emma King Erika Knight Ewa Jostes and Stephanie van der

Linden Fatema, Khadija, and Hajera Habibur-Rahman Genevieve Miller Gina Wilde Jean Adel Jil

Eaton Jillian Moreno and Amy R. Singer Joan Tapper and Gale Zucker Joanne Yordanou Jocelyn

Worrall Julie Carles and Jordana Jacobs Karen Hemingway Kate Buller Kay Gardiner and Ann

Meador Shayne Lily Chin Lion Brand Linda LaBelle Lisa Lloyd Lorna Miser Marie Connolly Melissa

Leapman Nancy J. Thomas Nancy Queen and Mary Ellen O’Connell Nicky Epstein Sally Melville

and Caddy Melville Ledbetter Patricia Wagner Sarah Keen Tanya Alpert Trond Anfinnsen Wendy D.

Johnson Wenlan Chia SEwING, QuIlTING, aNd EmbROIdERy Agnes Delage-Calvet, Anne

Sohier-Fournel, Muriel Brunet, and Francoise

Ritz Alice Chadwick with Leanne Finn-Davis

Alicia Paulson Amy Karol Boo Davis Bridgett

Artise and Jen Karetnick Brett Bara Cal Patch

Cath Derksema and Kirsten Junor Celine Dupuy

Christina Strutt Christine Haynes Diane Gil-

leland Faith and Justina Blakeney Fiona Goble

Jodi Kahn Kaffe Fassett Kathy Cano Murillo

Martha Stewart Mary Ad- ams Megan Avery

Natalie Bellanger-Clement Nora Abousteit with

Alison Kelly Ruth Singer Seryn Potter and Patti

Gilstrap Steffani Lincecum Susan Beal Susan

Cariello Tanya Whelan Wendy Mullin Wen-

lan Chia JEwElRy maKING Anastasia Young Donna Kato Giovanna Imperia Jennifer Chin Jessica

Partain and Susan Partain Judy Belcher Lindly Haunani and Maggie Maggio Mai Sato-Flores with Jesse

Flores Margie Deeb Nancy Alden Scott David Plumlee Sherri Haab, Rachel Haab, and Michelle Haab

Sonya Nimri Stephanie A. Wells Valerie Hector Victoria Tillotson PaPER CRaFTING Anastasia Young

Donna Kato Giovanna Imperia Jennifer Chin Jessica Partain and Susan Partain Judy Belcher Lindly

Haunani and Maggie Maggio Mai Sato-Flores with Jesse Flores Margie Deeb Nancy Alden Scott David

Plumlee Sherri Haab, Rachel Haab, and Michelle Haab Sonya Nimri Stephanie A. Wells Valerie Hec-

tor Victoria Tillotson FElTING Marie-Noëlle Horvath Nikola Davidson and Brookelynn Morris Toyoko

Sugiwaka HOmE déCOR Jenny Dean Katherine Dewey Jonathan Fong Lola Gavarry Kimberly Aurora

Kapur Judy Lake with Kathleen Hackett

PotterCraft Martha Stewart’s Handmade Holiday Crafts By Martha Stewart Living ............................................................ 4

Sweet Stitches From the Heart By Anne Sohier-Fournel, Agnes Delage-Calvet, and Isabelle Leloup Photography by Frederic Lucano, Hiroko Mori, and Richard Boutin ................................................ 6

The BurdaStyle Sewing Handbook By Nora Abousteit with Alison Kelly ............................................ 7

Stashbuster KnitsBy Melissa Leapman .................................................................... 8

The Knitter’s Book of SocksBy Clara Parkes ............................................................................ 9

The Art of Resin ClayBy Sherri Haab, Rachel Haab, and Michelle Haab .......................................................................10

Sew What You LoveBy Tanya Whelan .........................................................................11

Craft ActivismBy Joan Tapper and Gale Zucker Foreword by Faythe Levine .........................................................12

BillBoard BooksGuitars IllustratedBy Terry Burrows ........................................................................13

amPhotoBoudoir PhotographyBy Critsey Rowe ..........................................................................14

Going ProBy Scott Bourne and Skip Cohen .................................................15

The BetterPhoto Guide to Creative Digital PhotographyBy Jim Miotke and Kerry Drager .................................................16

The Complete Guide to Nature PhotographyBy Sean Arbabi ............................................................................17

Backlist Photography eBook Promotion ....................................................18

Watson-GuPtill Young Artists Draw MangaBy Christopher Hart ................................................................... 20

How to Draw Chiller Monsters, Werewolves, Vampires, and Zombies By J. David Spurlock Foreword by Rob Zombie.............................................................21

Painting Portraits and Figures in WatercolorBy Mary Whyte ............................................................................22

Stan Lee’s How to Write ComicsBy Stan Lee .................................................................................23 The Artist’s Guide to Drawing the Clothed FigureBy Michael Massen ..................................................................... 24

Lessons in Classical DrawingBy Juliette Aristides .................................................................... 25

FOREIGN REPS ..................................................................................... 26 ORDERING INFORMATION ................................................................27

taBle oF Contents

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National TV, Print and Radio

Appearances on• Today• Martha Stewart Show • Martha Stewart Magazine Promotion• Martha Stewart Radio Promotion

Advertising in Martha Stewart Living

Online Promotion• Google content network advertising• Major promotion at MarthaStewart.com

and MarthaStewartCrafts.com• Blogger outreach

Promotion at the Crafts and Hobbies Association and The National Needlework Association trade shows

CrafterNews.com feature

Promotional content available on Scribd.com

Blow-ups and project cards available upon request

eBook version promoted in all advertising, promotion, and social media outreach

martha steWart’s handmade holiday

CraFts175 Projects and Year-Round Inspiration

for Everybody’s Favorite Celebrations

The Editors of Martha Stewart Living

Crafts & Hobbies - General 7-3/8 x 9-1/4; 368 pages; 750 full-color photographs978-0-307-58690-2eBook: 978-0-307-58691-9$24.99 hardcover (Canada: $27.99)

On Sale 9/27/2011

Audio: Martha Stewart Living OmnimediaBritish: CrownTranslation: Crown1st Serial: Crown

For the vast majority of crafters—who love to craft for the holidays—and Martha Stewart’s devoted fans, this extensive handbook offers year-round projects, ideas, and inspiration.

When it comes to holiday crafts, Martha Stewart is the expert. Whether she’s delightfully embellishing easter eggs, elegant cards for Valentine’s Day, spooky Halloween jack-o-lanterns, festive tabletops for Hanukkah and Thanksgiving, or outdoor decor for the Fourth of July, Martha has a seemingly endless supply of ideas. From New Year’s eve to Christmas, and every major holiday in between, Martha Stewart’s Handmade Holiday Crafts contains page after page of projects, tips, techniques, and inspiring ideas. Martha’s fans will love the combination of crafts inspiration (in the gorgeous photography) with practical and easy-to-follow techniques, backed by the expertise that only Martha can deliver.

MARTHA STEWART LIVING was first published in 1990. over the years, the editors have published more than three dozen books on crafts, cooking, entertaining, gardening, weddings, and decorating. MARTHA STEWART is also the host of The Martha Stewart Show, the successful daily television show.

Cards and stationeryGift wrappingPhoto crafts

Decorating/entertainingCenterpieces

and table settingsFavorsGifts

Outdoor decorationFlower arranging

Egg dyeingPumpkin carving

Wreaths

MenorahTree trimming and ornaments

Kid’s crafts Fabric and fiber crafts

Soap makingCandle making

DecoupageGilding

GlitteringJewelry making

MarbleizingQuilling

Paper cutting and punching

Inside you will find ideas and techniques to make every occasion handcrafted.

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New Year’s Eve • Valentine’s Day • Easter • Mother’s Day • Father’s Day

Fourth of July • Halloween • Thanksgiving • Hanukkah • Christmas

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sWeet stitChes From the heart

More Than 70 Project Ideas and 900 Stitch Motifs for Angels, Teddies, Fairies, Hearts, and Alphabets, plus Essential Embroidery

and Cross-Stitch Techniques

Anne Sohier-Fournel, Agnes Delage-Calvet, and Isabelle Leloup; Photography by Frédéric Lucano, Hiroko Mori, and Richard Boutin

Crafts & Hobbies - Embroidery 7-1/2 x 9-5/8; 240 pages; 900 full-color illustrations978-0-307-58688-9eBook: 978-0-307-58689-6$24.99 paper (Canada: $27.99)

On Sale 9/13/2011

British: CrownTranslation: 1st Print: Crown

For embroiderers at all skill levels who want the basics of the craft along with a huge variety of whimsical, romantic, and classic motifs, plus project ideas with a fresh, contemporary look.

Sweet Stitches from the Heart is a collection of 900+ delightful, timeless embroidery and cross-stitch motifs and 70 stylish project ideas, along with simple how-to, all in one convenient, beautiful package.

ANNE SOHIER-FOURNEL, AGNES DELAGE-CALVET, and ISABELLE LELOUP are designers and teachers of embroidery and other needlearts. FRéDéRIC LUCANO, HIROKO MORI, and RICHARD BOUTIN are commercial photographers specializing in fashion and home décor.

National publicity

National print attention

Online Promotion• CrafterNews.com feature• Promotional content available

on Scribd.com, Craftmoto.com, and others

• Blogger outreach

Featured title at The National Needlework Association show and the Craft & Hobby Association show


Also Available

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the Burdastyle seWinG handBook

Nora Abousteit with Alison Kelly

The BurdaStyle Sewing Handbook is the most comprehensive, hip, and creative guide to learning to sew clothes with style.

With more than 430,000 members around the world, BurdaStyle is the largest online community of sewing enthusiasts, fashion designers, and DIYers. In their first book, BurdaStyle celebrates this vibrant, global community as they teach readers everything they need to know to design and sew an entire wardrobe of fashion-forward looks using the five fully customizable sewing patterns enclosed with the book. Filled with gorgeous photography, step-by-step instruction, and contributions by 78 designers from 22 countries, The BurdaStyle Sewing Handbook will be the go-to guide for every fashion sewer.

NORA ABOUSTEIT is the co-founder of BurdaStyle. Previously she worked on the staff of Hurbert Burda and was part of the production team for the DLD conferences in 2005 and 2006, as well as for several World economic Forum, cultural, knowledge-transfer, and networking events. Nora earned her first money by sewing as a teenager.

Crafts & Hobbies - Sewing 8-3/8 x 9-1/4; 208 pages;

200 full-color photographs; 200 full-color illustrations;

3 pattern sheets978-0-307-58674-2

eBook: 978-0-307-58686-5$29.99 hardcover (Canada: $34.00)

On Sale 10/18/2011

All rights: Crown

National publicity


Online Promotion• Major promotion with

BurdaStyle.com• Advertising on other craft websites• CrafterNews.com feature• Promotional content available




Promotional materials available


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stashBuster knitsTips, Tricks, and 21 Beautiful Projects for

Using Your Favorite Leftover Yarn

Melissa Leapman

Crafts & Hobbies - Knitting 8-5/8 x 8-5/8; 75 full-color, 30 black-&-white illustrations, and 20 line drawings978-0-307-58663-6eBook: 978-0-307-58684-1 $19.99 paper with flaps (Canada: $22.99)

On Sale 11/15/2011

All rights: Crown

Popular knitting teacher, designer, and author Melissa Leapman offers quick, easy, and imaginative new projects designed to make use of all the yarn odds and ends every knitter has.

From a tiny baby sweater to a lovely striped wrap, Stashbuster Knits will provide 21 creative projects and ideas to utilize every last piece of yarn in your stash. Projects are organized by yarn weight and use a variety of techniques, including lace, cables, colorblocking, stripes, and fair-isle to make items for men, women, children, and the home. The book also includes basic knitting techniques, special tips, alternate color suggestions, and guidance on storing and organizing your yarn collection.

MELISSA LEAPMAN is a widely published knitwear designer, whose patterns have appeared in every premier needlework publication in the country. Her knitting, crochet, and design workshops are popular with crafters at all skill levels. She has been a featured guest on DIY’s Knitty Gritty, Lifetime TV’s Handmade by Design, and HGTV’s Sew Much More.

National publicity


Online Promotion• Advertising on knitting websites• Advertising on Ravelry.com • CrafterNews.com feature• Promotional content available on

Scribd.com, Craftmoto.com, and others• Blogger outreach




Also Available

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the knitter’s Book oF soCks

The Yarn Lover’s Ultimate Guide to Creating Socks That Fit Well, Feel Great,

and Last a Lifetime

Clara Parkes

For knitters who want to understand the ins and outs of sock knitting “from the yarn up,” and create a per-fect pair of socks every time.

In this third installment of The Knitter’s Book of . . . series, bestselling author Clara Parkes shows knitters how to create the perfect pair of socks. She discusses the three specific demands of sock knitting—elasticity, abrasion resistance, and moisture management—and thoroughly explains how fibers, yarn construction, and stitch choices can be manipulated to meet those needs. The book also includes a carefully curated collection of 20 fresh, original patterns from today’s sock design visionaries, including Cat Bordhi, Cookie A, Nancy Bush, and Melissa Morgan-oakes.

CLARA PARKES left her career in San Francisco’s booming high-tech industry to pursue her love of knitting. She now lives on the coast of Maine in a farmhouse full of fleece, fiber, and yarn. The bestselling author of The Knitter’s Book of Yarn and The Knitter’s Book of Wool, Clara is also the publisher of the top-ten knitting website KnittersReview.com, a frequent contributor to the online magazine TwistCollective.com, and a contributing editor at Interweave Knits and Knitscene.

Crafts & Hobbies - Knitting 7-7/16 x 9; 208 pages; 100 full-color

illustrations and 40 line drawings978-0-307-58680-3


On Sale 10/25/2011

All rights: Crown

National publicity


Online Promotion• Cross-promotion on

KnittersReview.com• Advertising on knitting websites• Advertising on Ravelry.com• CrafterNews.com feature• Promotional content available






Also Available

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the art oF resin Clay

Techniques and Projects for Creating Jewelry and Decorative Objects

Sherri Haab, Rachel Haab,

and Michelle Haab

Crafts & Hobbies - Jewelry 8-1/2 x 10; 144 pages; 300 full-color illustrations978-0-8230-2723-1eBook: 978-0-8230-2724-8$21.99 paper (Canada: $24.99)

On Sale 11/22/2011

All rights: Crown

For jewelrymakers and crafters who want to explore the many creative possibilities of epoxy resin clay, an up-and-coming crafts material.

Resin clay is a plastic-based, moldable clay that cures at room temperature—no baking or firing is required! This easy-to-use material is available in both one- and two-part formulations in a variety of colors and faux effects, and can be combined with other crafts materials to create unique jewelry and objects. In The Art of Resin Clay, Sherri, Rachel, and Michelle Haab explore the creative potential of this material, offering a thorough, step-by-step overview of brands, tools, and techniques, including imitative effects, combining and embellishing resin clay with other mediums, and molding and sculpting.

SHERRI HAAB is an award-winning author, illustrator, and product designer of several adult crafts titles, including The Art of Metal Clay, The Art of Resin Jewelry, and Metal Clay and Mixed Media Jewelry, all published by Watson-Guptill. Sherri teaches jewelry making classes nationally and internationally, and promotes her books and teaching appearances on her website, SherriHaab.com. Sherri’s daughters RACHEL and MICHELLE have worked with Sherri as crafts developers on several of her other books and are also experienced authors.

National publicity


Online Promotion• Advertising on craft websites• Cross-promotion at SherriHaab.com• CrafterNews.com feature• Promotional content available



Featured title at the Craft & Hobby Association show


Also Available

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seW What you loveThe Easiest, Prettiest Projects Ever

Tanya Whelan

Thirty more reasons to love sewing again from the popular fabric designer Tanya Whelan of Grand Revival.

Tanya Whelan is known for blending the romance of the past with a contemporary sensibility. Her vintage modern aesthetic has made her fabrics and sewing patterns some of the most admired by sewers and quilters everywhere. In her first book, she offers a stylish collection of 30 sewing projects that can be made using simple sewing techniques. Ranging from a pretty pleated clutch to a flirty French-inspired day dress, a portable kid-friendly checkers set to an easy-to-make ottoman, each project comes with step-by-step instructions and illustrations, inspiring photographs, and helpful tips. Included are 3 pattern sheets enclosed in a pattern pocket providing everything you need to stitch something beautiful for yourself.

TANYA WHELAN is a known name in the sewing world. Her bestselling fabrics are produced internationally by Free Spirit Fabrics. Her work is frequently featured in magazines, including Martha Stewart Living, Romantic Homes, Quilts and More, and Sew News, as well as on Decor8 and Craftzine.

Crafts & Hobbies - Sewing 7-13/16 x 10-1/4; 160 pages;

110 photographs and line illustrations; 3 pattern sheets

978-0-307-58673-5eBook: 978-0-307-58687-2

$24.99 paper (Canada: $27.99)

On Sale 12/27/2011

All rights: Crown

National publicity


Online Promotion• Advertising on craft websites• CrafterNews.com feature• Promotional content available






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CraFt aCtivismIdeas and Projects Powered by the New Community of Handmade and

How You Can Do It Yourself

Joan Tapper and Gale Zucker

Foreword by Faythe Levine

Crafts & Hobbies - Reference 7-7/16 x 9; 160 pages; 160 full-color photographs978-0-307-58662-9eBook: 978-0-307-58683-4 $22.99 paper (Canada: $25.99)

On Sale 9/27/2011

All rights: Crown

An inspiring look at crafters creating to make a statement, save the world, or build community.

From people using their creativity to make a political statement to organizers of the new global craft community, Craft Activism documents the multifaceted craft activist movement. The book features socially and politically conscious crafters who use their passion for handmade to create change, help those in need, or galvanize others. This empowering and practical guidebook features full-color photographs and interviews with well-known crafters across the country, including Jenny Hart, Bee Shay, and the creators of Ravelry.com and Maker Faire. Sixteen original projects coupled with a wealth of tips and resources provide suggestions and solid DIY advice for readers. Craft Activism shows you the power of a creative community and how even small actions can make a great difference.

JOAN TAPPER was founding editor of National Geographic Traveler and editor of the award-winning Islands magazine. She continues to write features for a variety of national publications and has authored four books. GALE ZUCKER is an award-winning location photographer and avid knitter. Her work has appeared in books, advertising, and magazines, including Smithsonian, Newsweek, Yankee, and the New York Times Magazine.

National publicity


Online Promotion• Advertising on Bust.com and

Ravelry.com• Cross-promotion on the author’s

social media and blogs/websites ShearSpirit.typepad.com, joantapper.com, and ezisus.blogspot.com

• CrafterNews.com feature• Promotional content available






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Guitars illustratedA Stunning Visual Catalog Charting the

Origins of Over 250 of the Most Influential Makes and Models

Terry Burrows

Music - Musical Instruments - Guitar 7-1/8 x 9-1/2; 256 pages; 400 full-color

photographs and 5 pull-out posters978-0-8230-8269-8

$40.00 hardcover (Canada: $47.00)

On sale 9/20/2011

Bristish: Quintessence Translation: Quintessence

1st Print: Crown

A definitive catalog of 250 guitar models, presenting the instrument’s illustrious history and showing how guitar models have evolved over the years, manufacturer by manufacturer.

This lavishly illustrated, totally comprehensive catalog of prominent and sought-after electric and acoustic guitars is for the countless guitar fans, aficionados, and collectors who are as passionate about the history and specifications of the instrument as they are about playing it.

TERRY BURROWS is a writer, musician, and university lecturer who is among the world’s bestselling authors on guitar and music instruction; previous titles included Play Electric Guitar: From Beginner to Band in 3 Months; How to Read Music: Reading Music Made Simple; Total Guitar; Total Piano; and Total Keyboard, a highly successful instruction series. As a musician he has recorded more than 40 albums in a wide variety of styles and under numerous pseudonyms. He has also taught university-level music and technology courses.

National publicity


Online Promotion• Blogger outreach


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Boudoir photoGraphy

The Complete Guide to Shooting Intimate Portraits

Critsey Rowe

Photography - Techniques 9-1/4 x 10; 160 pages; 300 full-color and black-&-white photographs978-0-8174-0011-8$29.99 paper (Canada: $34.00)

On Sale 9/6/2011

British: The Ilex Press, Ltd.Translation: The Ilex Press, Ltd.First Serial: Crown

Amateur photographers, professional wedding photographers, and portrait photographers wanting to enter this fast-growing subgenre of photography learn how to take high-quality, sensitive intimate images from one of the field’s most successful shooters.

Boudoir photography is a “hot” subgenre of portrait photography, experiencing rapid growth among both amateurs and professionals. This guide by one of the field’s top professionals shows readers how to approach every step of a shoot, from preproduction to wardrobe and makeup, posing, and essential postproduction techniques.

CRITSEY ROWE has been at the forefront of the growing trend for more intimate portaits through her Couture Boudoir service, a venture that has been so successful she now offers it as a workshop for other photographers. Her photos have been published in numerous magazines, including Grace Ormond Wedding Style, The Knot, and Today’s Bride. She is a featured photographer on the We television network’s Platinum Weddings, as well as appearing several times on My Fair Wedding.

National publicity


Online Promotion• Google content network

advertising on photography and technique-related sites

• Cross-promotion on author’s website and blog, CoutureBoudoir.com


Featured promotion at PhotoPlus and WPPI trade shows

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GoinG proHow to Make the Leap from Aspiring

to Professional Photographer

Scott Bourne and Skip Cohen

For the many amateur photographers looking to go pro, this comprehensive guide from two industry icons is the go-to sourcebook, packed with insider advice on how to launch a successful photo business in any genre.

Going Pro is the fastest growing phenomenon in pro photography, with a blog and podcast viewed by hundreds of thousands of photographers each month and numerous accolades, including recognition by Alltop.com. Now the long-awaited Going Pro book joins the movement, giving amateurs all the information they need to turn their hobby into a successful business, including a complete guide to building a social media platform from the ground up. Packed with advice from such industry icons as Chase Jarvis, Vincent Laforet, Matthew Jordan Smith, Jules Bianchi, Kevin Kubota, and more, this is the one guide amateurs have been waiting for.

SCOTT BOURNE is president and founder of Bourne Media Group, publisher of Photofocus.com, and the #1 most influential photographer on Twitter, according to wefollow.com. His images have received more than 100 awards, and he has led more than 150 workshops and seminars worldwide. Scott has been featured in numerous publications, including Photo District News (PDN), PPA Magazine, Outdoor Photographer, and PhotoMedia.

SKIP COHEN is president of Marketing essentials International, a consulting firm specializing in photography projects. He is past president of Rangefinder Publishing Inc., where he was responsible for Rangefinder and AfterCapture magazines, the Wedding and Portrait Photographers International (WPPI) Association, and the WPPI trade show. He is the founder of Skip’s Summer School and a consultant to PDN. Skip has co-authored four previous books on photography, most notably The Art of Wedding Photography.

Photography - Careers 8-1/2 x 10; 256 pages; 150 full-color

and black-&-white photographs978-0-8174-3579-0

eBook: 978-0-8174-4973-50$29.99 paper (Canada: $34.00)

On Sale 10/18/2011

All rights: Crown

National publicity


Online promotion • Facebook advertising• Banner advertising at Shutterbug.com• Google search advertising campaign• Major cross promotion on authors’

websites, GoingPro2010.com, PhotoFocus.com, and SkipsPhotoNetwork.com, and in social media outlets as well as authors’ blog and podcast series

• Major photography blog outreach


Academic Marketing Outreach

Feature title at PhotoPlus and WPPI trade shows

Photography sell sheet available


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the Betterphoto Guide to Creative

diGital photoGraphyLearn to Master Composition,

Color, and Design

Jim Miotke and Kerry Drager

For amateur photo enthusiasts of all levels who want to learn design and composition techniques for stronger, more compelling photographs.

Amateur photographers who want to take their images from okay to wow will love this new addition to the BetterPhoto Guide series, which shows them how classic design and composition principles can be applied to a wide range of photographic situations to create images with impact.

JIM MIOTKE is a professional photographer and the founder and president of BetterPhoto.com, an online resource for photographers. Jim is the author of The BetterPhoto Guide to Digital Photography, The BetterPhoto Guide to Digital Nature Photography, and The BetterPhoto Guide to Photographing Children. KERRY DRAGER is a widely published photographer-writer and the content manager of BetterPhoto.com. The author of Scenic Photography 101, his images have appeared in numerous magazines and publications.

Photography - Techniques 7-1/4 x 9-1/4; 224 pages; 200 full-color and black-&-white photographs978-0-8174-2499-2eBook: 978-0-8174-2500-5$24.99 paper (Canada: $27.99)

On Sale 10/18/2011

All rights: Crown

National publicity


Online Promotion• Major cross-promotion with

BetterPhoto.com• Google content network advertising

targeting photography sites• Cross-promotion at authors’

websites, BetterPhoto.com, BetterPhotoJim.com, KerryDrager.com


Featured promotion at PhotoPlus trade show

Cross-promotion with academic and library marketing



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the Complete Guide to nature

photoGraphyProfessional Techniques for Capturing Digital Images of Nature and Wildlife

Sean Arbabi

The authoritative guide for amateur photographers of all levels interested in capturing better images of nature and wildlife.

This gorgeously illustrated book offers a complete course in photographing images of nature, a highly popular genre for amateur photographers, including up-to-the-minute digital processing techniques.

SEAN ARBABI is a commercial photographer specializing in nature, adventure, lifestyle, and travel imagery. His work has been featured in more than 250 publications, including National Geographic, Outside, Sunset, Backpacker, and the New York Times. Sean’s first book, The BetterPhoto Guide to Exposure, was listed on Bookscan’s bestselling photography list for several months. He has appeared in numerous television segments, radio and newspaper interviews, websites, and podcasts, and has taught workshops in over 30 countries and throughout the United States. He can be found at www.seanarbabi.com.

Photography - Nature & Wildlife 8-1/2 x 10-7/8; 240 pages;

200 full-color and black-&-white photographs978-0-8174-0010-1

eBook: 978-0-8174-0017-0 $29.99 paper (Canada: $34.00)

On Sale 12/6/2011

All rights: Crown

National publicity


Online Promotion• Google content network

advertising on photography and nature sites

• Cross-promotion on author’s social media and website, SeanArbabi.com

Featured promotion at PhotoPlus trade show




Also Available

18

The BetterPhoto Guide to Digital PhotographyJim Miotke978-0-8174-3552-3 eBook: 978-0-8174-0018-7$24.95 paperback (Canada: $24.95)

The BetterPhoto Guide to Photographing ChildrenJim Miotke978-0-8174-2448-0 eBook: 978-0-8174-0025-5$24.95 paperback (Canada: $27.95)

The BetterPhoto Guide to Digital Nature PhotographyJim Miotke978-0-8174-3553-0 eBook: 978-0-8174-0026-2$24.95 paperback (Canada: $31.00)

The BetterPhoto Guide to ExposureSean Arbabi978-0-8174-3554-7 eBook: 978-0-8174-0020-0$24.95 paperback (Canada: $27.95)

BetterPhoto BasicsJim Miotke978-0-8174-0502-1 eBook: 978-08174-0024-8$21.99 paperback (Canada $26.99)

AMPHOTO BESTSELLING BOOKS ARE NOW AVAILABLE AS EBOOKS TAKE PHOTOGRAPHy TO THE NExT LEVEL

BETTERPHOTO GUIDE SERIES

19

Understanding Digital PhotographyBryan Peterson978-0-8174-3796-1 eBook: 978-0-8174-0028-6$25.95 paperback (Canada: $32.00)

Beyond PortraitureBryan Peterson978-0-8174-5391-6 eBook: 978-0-8174-0027-9$25.95 paperback (Canada: $30.00)

Understanding Exposure, 3rd EditionBryan Peterson 978-0-8174-3939-2 eBook: 978-0-8174-0029-4$25.99 paperback (Canada: $30.99)

Understanding Close-up PhotographyBryan Peterson978-0-8174-2719-1 eBook: 978-0-8174-0022-4$25.95 paperback (Canada: $30.00)

Learning to See Creatively Bryan Peterson978-0-8174-4181-4eBook:978-0-8174-0023-1$25.95 paperback (Canada: $32.00)

Bryan Peterson’s Understanding Photography Field GuideBryan Peterson 978-0-8174-3225-6 eBook: 978-0-8174-0019-4$24.99 paperback (Canada: $ 29.99)

Understanding Shutter SpeedBryan Peterson 978-0-8174-6301-4 eBook: 978-0-8174-0021-7 $25.95 paperback (Canada: $30.00)

Understanding Flash PhotographyBryan Peterson978-0-8174-3956-9 eBook: 978-0-8174-4972-8 $25.99 paperback (Canada: $29.99) Available 8/30/11

AMPHOTO BESTSELLING BOOKS ARE NOW AVAILABLE AS EBOOKS TAKE PHOTOGRAPHy TO THE NExT LEVEL

BETTERPHOTO GUIDE SERIES BRYAN PETERSON SERIES

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younG artists draW manGa

Christopher Hart

Art - Drawing 8-1/2 x 10-7/8; 144 pages; 771 two-color illustrations978-0-8230-2657-9eBook: 978-0-8230-8231-5$14.99 paper (Canada: $16.99)

On sale 9/6/2011

All rights: Crown

The first title in Christopher Hart’s new Young Artists Draw series of books for kids, Young Artists Draw Manga serves up fun and easy-to-follow kid-friendly art instruction on drawing manga, the super-popular drawing style that has swept the world.

The Young Artists Draw series by bestselling author Chris Hart focuses on subjects that kids love to draw. The first in the series, Young Artists Draw Manga, shows budding artists how to draw all the wonderful characters of manga, from pretty shoujo girls and moody bishounen boys to the hilarious, super-cute chibis.

CHRISTOPHER HART is the world’s bestselling author of drawing and cartooning books. His books have sold more than 3.1 million english-language copies and have been translated into 20 languages. Renowned for up-to-the-minute content and easy-to-follow steps, all of Hart’s books have become staples for a new generation of aspiring artists and professionals, and they have been selected by the American Library Association for special notice.

National publicity


Online Promotion• Cross-promotion on author’s

website, ChrisHartBooks.com • Blogger Outreach


Promotion at ComicCon


Also Available

On Sale: 6/21/2011

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hoW to draW Chiller monsters,

WereWolves, vampires, and

ZomBiesJ. David Spurlock

Foreword by Rob Zombie

For the legions of aspiring artists who gravitate to the creatures of the night—the nightmarish netherworld inhabited by the dreadful and the damned.

From movies to comics to graphic novels, monsters and their ilk tap into the terror that lurks in the darkest regions of the human collective unconscious. enduringly popular characters, from vampires to zombies, provide an exciting challenge and appeal to comics and animation artists. How to Draw Chiller Monsters, Werewolves, Vampires, and Zombies features the artwork of the comic book industry’s most notable artists, including animator and horror illustrator David Hartman, comic-book artist and Hollywood monster designer Kerry Gammill, legendary Marvel Comics Spider-Man artist John Romita Sr., as well as Neal Adams, Jim Steranko, Jack Davis, Frank Frazetta, Basil Gogos, and Wally Wood.

J. DAVID SPURLOCK is the publisher of Vanguard Productions, one of the world’s leading producer of books on illustrators and cartoonists. Spurlock served as president of the Dallas Society of Illustrators and is noted for work with Flash and Batgirl co-creator Carmine Infantino, Indiana Jones designer Jim Steranko, and Batman artist Neal Adams. In addition to teaching at the University of Texas, the Joe Kubert School of Cartoon and Graphic Art, and the School of Visual Arts in NYC, Spurlock has worked for Disney, Sony, MTV, DC Comics, and Vanguard Productions, for whom he has produced more than 35 books, including Hal Foster: The Prince of Illustrators and Famous Monster Movie Art of Basil Gogos.

ROB ZOMBIE is a musician, writer, and filmmaker. He first gained acclaim as the frontman for the Grammy- nominated heavy metal band, White Zombie. Zombie wrote and directed horror film hits House of 1000 Corpses and The Devil’s Rejects, as well as directed a re-imagining of the 1978 classic, Halloween.

Art - Drawing 8-1/2 x 10-7/8; 144 pages; 60 full-color

and 90 black-&-white illustrations978-0-8230-9532-2

eBook: 978-0-8230-9534-6$19.99 paper (Canada: $22.99)

On Sale 9/20/2011

All rights: Crown

National publicity


Online Promotion• Google search campaign• Cross-promotion on author’s

social media and website, VanguardProductions.net


Promotion at ComicCon

Featured title at College Art Association and NAMTA shows



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paintinG portraits and FiGures in

WaterColorMary Whyte

Art - Watercolor 8-1/2 x 10-7/8; 160 pages; 200 full-color and 200 black-&-white illustrations978-0-8230-2673-9eBook: 978-0-8230-2678-4$24.99 paper (Canada: $27.99)

On sale 12/6/2011

All rights: Crown

Designed to address beginning to intermediate artists, this book is the ultimate guide to portraiture and figure painting in watercolor.

Painting Portraits and Figures in Watercolor guides artists through the entire portrait and figure painting process, from selecting the right materials and tools to exhibiting the finished painting. Richly illustrated, the book features paintings by such masters of watercolor as Winslow Homer, John Singer Sargent, and Georgia o’Keeffe.

MARY WHYTE has earned national recognition as an artist and illustrator. Her watercolors have been exhibited at some of the nation’s most prestigious museums and exhibitions, including the American Watercolor Society and the Allied Artists of America. Beginning in 2011, a three-year museum tour of fifty of Mary’s watercolors will be traveling throughout the country.

National publicity


Online Promotion• Google search campaign• Blogger outreach





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stan lee’s hoW to Write ComiCs

From the Legendary Co-Creator of Spider-Man, the Incredible Hulk,

Fantastic Four, X-Men, and Iron Man Stan Lee

From the man with no peer, comes the ultimate how-to book for aspiring comic book writers.

Comics icon Stan Lee, creator of the Mighty Marvel Universe and characters such as Spider-Man, Incredible Hulk, X-Men, and Iron Man, has set about to teach everything he knows about writing and creating comic book characters. In these pages, aspiring comics writers will learn everything they need to know about how to write their own comic book stories, complete with easy-to-understand instruction, tips of the trade, and invaluable advice for even more advanced writers. From the secrets to creating concepts, plots, to writing the script, Stan Lee’s How To Write Comics is your guide to the world of writing for comics.

STAN LEE is a legendary American comics writer, editor, and the former president and chairman of Marvel Comics. He has conceived more billion-dollar franchises than any other creator. He is the writer of the Amazing Spider-Man syndicated newspaper strip, which appears in more than 500 newspapers worldwide—making it the longest run-ning superhero strip. Lee pioneered the how-to-draw comics category with the 1978 publication of the bestselling How to Draw Comics the Marvel Way. He was awarded the National Medal of Arts in November 2008. Book will include the work of a roster of high-profile artists, including Steve Ditko, Gil Kane, Jack Kirby, and Alex Ross.

Art - Drawing 8-1/2 x 10-1/2; 224 pages; 150-200

full-color and 50 black-&-white illustrationsHardcover: 978-0-8230-0709-7

$45.00 hardcover (Canada: $53.00) Paperback: 978-0-8230-0084-5

$24.99 paper with flaps (Canada: $27.99) eBook: 978-0-8230-0086-9

On Sale 10/11/2011

All rights: Crown

National publicity

National television

National radio campaign


Online Promotion• Cross-promotion with

DynamicForces.com• Suvudu.com feature• Major blogger outreach

Promotion at Comic-Con



Also Available

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the artist’s Guide to draWinG the Clothed FiGure

A Complete Resource on Rendering Clothing and Drapery

Michael Massen

Art - Drawing 9 x 11; 224 pages; 156 full-color and 160 black-&-white illustrations978-0-8230-0119-4 eBook: 978-0-8230-0120-0$35.00 hardcover (Canada: $40.00)

On sale 12/20/2011

All rights: Crown

A comprehensive resource on drapery and the clothed figure, from the anatomy of clothing as basic shapes to how the principles of physics act upon different fabrics, with techniques and tips for rendering perfect drapery.

In The Artist’s Guide to Drawing the Clothed Figure, author Michael Massen presents his thorough and novel approach to drapery by first describing clothing and drapery as basic shapes, and then illustrating how the mechanics of physics cause these shapes to bend, fold, or wrinkle in predictable ways. expanding upon these principles, the book details how to use these concepts to render all types of clothing in any medium. Fully illustrated techniques and examples from old world and contemporary masters, from Raphael to Walt Disney, make this book the definitive text on the subject of rendered clothing and drapery.

MICHAEL MASSEN is an artist and graphic designer, whose clients include Scholastic, Harper Collins, estée Lauder, and Workman Publishing. In 1993, he was awarded the National Sculpture Society Young Sculptors’ Memorial Prize, and was recognized by the Art Students League with two scholarships. Massen has an MFA from the New York Academy of Art. He has had exhibitions around the country and in New York City.

National publicity


Online Promotion• Google search campaign• Cross-promotion at author’s website,

MichaelMassen.com




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lessons in ClassiCal draWinG

Essential Techniques from Inside the Atelier

Juliette Aristides

This elegant and accessible primer from master contemporary artist Juliette Aristides distills the drawing process into its essential elements.

In Lessons in Classical Drawing, award-winning author, artist, and teacher, Juliette Aristides breaks down the drawing process and shows what all great drawing has in common. The book conveys a start-to-finish overview of the drawing experience and shows what to tackle when first starting a drawing and then how to lay the groundwork for each subsequent step in creating a well-crafted drawing. Packaged with a companion DVD, which aims to eliminate any gaps in the learning process, the reader becomes a virtual participant in a drawing workshop filmed at the Santa Repararta School in Florence, Italy.

JULIETTE ARISTIDES is an extraordinary artist with a deep and well-rounded education in and solid commitment to the atelier movement. She studied at the National Academy of Design, the Pennsylvania Academy of the Fine Arts, and various private ateliers. She is currently the instructor of the Aristides Classical Atelier at the Gage Academy of Art in Seattle, Washington. In 2003, Juliette was awarded the elizabeth Greenshields Grant. Her work can be seen at the John Pence Gallery in San Francisco and the Art Renewal Center Living Masters Gallery, www.ArtRenewal.com. She is the author of acclaimed bestsellers Classical Drawing Atelier and Classical Painting Atelier.

Art - Drawing 7-7/16 x 10; 208 pages; 260 full-color

and 40 black-&-white illustrations978-0-8230-0659-5


On Sale 11/15/2011

All rights: Crown

National publicity


Online Promotion• Google search campaign• Cross-promotion at author’s

websites, AristidesAtelier.com and AristedesArts.com






Also Available

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BRAZILMr. Joao RiffAgência RiffAvenida Calógeras n° 6, sl 100720030-070 - Centro Rio de Janeiro, RJ Tel: 5521 2287 6299Fax: 5521 2267 [email protected]

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TURKEYMs. Hatice Gökonk Literary AgencyInönü cad. 23/7 Taksim 34437 IstanbulTel: 90 212 249 86 02Fax: 90 212 252 51 [email protected]

foreign reps

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ordering informationRETAIL FIELD REPRESENTATIVESAnne McGilvray & Company 312-321-0710 (Chicago) 952-932-7153 (Minnetonka) 214-638-4438 (Dallas)—main office KS, IL, IN, Mo, MN, ND, SD, WI,N. KY, oH, W. PA, TX, oK, LA, AR

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Lines by Alan Green301-469-6177e. PA, S. NJ, De, MD, VA, DC

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ORDERING INFORMATIONNew Accounts, Sales Representatives, and General Info.:Random House, Inc.Specialty Retail Division1745 Broadway, M.D. 6-3New York, NY 10019Phone: 800-729-2960Fax: [email protected]

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For accounts wishing to be serviced by a field rep, call our Field Sales Department:Phone: 800-729-2960Fax: 800-292-9071

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Customer Service and Credit DepartmentsPhone: 800-726-0600

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Titles, prices, and other contents of this catalog are subject to change without notice. All orders are subject to acceptance and availability and are F.o.B. Publisher’s shipping point. orders will be filled at prices and on terms in effect on date of shipment.

All prices shown are Publisher’s suggested prices. Any reseller is free to charge whatever price he or she wishes for the products listed in this catalog.

Send orders to:Random House, Inc.400 Hahn RoadWestminster, MD 21157or call 1-800-733-3000

When ordering products, please use the Publisher’s ISBN.Crown Group ISBN prefixes (978-): 0-307, 0-517, 0-609, 0-676, 0-7615, 0-8129, 1-4000, 1-55958, 1-57805, 1-58065, 0-8230, and 0-8174.

Did you know that you can now place an order, track an order, have invoices sent to you in an email and report damages online 24/7? Just visit us at www.randomhouse.biz to find out how, or call our Customer Service Department 1-800-733-3000 and we will be happy to as-sist you with the setup of your ac-count while you are on the phone. It’s quick, it’s easy, so register today! Printed in the U.S.A.Copyright © 2011 by the Crown Publishing Group

Visit CrownPublishing.com

Front cover image: Cover photograph from Martha Stewart’s Handmade Holiday Crafts

Design by David Vargas

TIME–TESTED PRINCIPLES ofFINE ART DRAWING —

EXPLAINED and ILLUSTRATEDAward-winning author, artist, and teacher Juliette Aristides breaks down the drawing process to show what all great drawing has in common. Enriched with this foundational knowledge, students can join their own work to an age-old artistic tradition. Includes companion instructional DVD, beautifully fi lmed in Florence, Italy.

H

Lessons in Classical Drawing • Juliette Aristides978-0-8230-0659-5 • $29.99 hardcover

Classical Painting Atelier Juliette Aristides978-0-8230-0658-8$35.00 hardcover

Classical Drawing AtelierJuliette Aristides978-0-8230-0657-1$29.95 hardcover

Still Life Painting Atelier Michael Friel978-0-8230-3408-6 $35.00 hardcover

Portrait Painting Atelier Suzanne Brooker978-0-8230-9927-6 $35.00 hardcover

ALSO AVAILABLE:

On Sale November 15, 2011

See page 25 for more information

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