We Help ManufacturersBuild Customer Loyalty
Diversify Into New MarketsWin New Customers
g o t h a m , L L C
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At Gotham, we are a collection of marketing, design and messaging experts who don’t mind getting
our hands dirty.
We excel in strategically helping industrial companies package products and services in a way that compels the
desired buying behavior among prospects.
Our agency specializes in traditional, outbound marketing tactics as well as modern inbound tactics such as SEO and
targeted content. Through data-driven, strategic thinking supported by innovative creativity, Gotham can dramatically
increase your marketing results. Let us help you maximize the return on your marketing dollars!
MEET THE GOTHAM TEAM
All Contents ©2017 Gotham, LLC
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we’ll show you the money
Our goal for our clients is always stronger ROI. Gotham campaigns incorporate constant measurement and modification, making them attract more prospects over time.
• Strategic in our focus, we make heavy use of data to prove results and inform decisions
• We are virtual, with a low overhead
• No offshoring. Everything is done in the US by Americans
• Trustworthy. We practice integrity in quoting and billing
• Great listeners, easy to work with, personalized service
• 30 years outbound (push) and 10 years inbound (pull) experience
• Marketing budgets from $60k to $500K a year are our forte
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manufacturing
machinery
SUPPLY CHAIN
MARINE
WIRE and cable
GREEN
TEXTILES
AUTOMOTIVE WOODWORKING
TOOLING
FURNITURE
chemical
vertical markets we specialize in:
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ROBOTICS
plastics
Since 1989, Gotham has helped manufacturers in diverse industries build profit and revenue through persuasive,
effective industrial marketing campaigns. Our experienced marketing specialists invest time to understand your
company, customers and competitive landscape. Our team is easy to work with, and we enjoy visiting plants and
getting to know a company’s culture and story, taking time to learn about capabilities, target audience, products and
services. As a result, we are able to craft compelling industrial marketing campaigns that yield results in both
traditional advertising and new media.
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STRATEGIC MARKETING CAMPAIGNS
We Focus On Your:
CompetitionMarkets MessagingServices ProductsCustomers
ResultsTacticsStrategy
To Build:
our METHOD
Through research and study of this data, we build successful integrated marketing campaigns that
result in more leads, customer loyalty, increased sales growth, and enhanced profitability.
AnalyticsGoals
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Many foreign businesses recognize the importance of a physical presence in the North American market. Once a North
American-based satellite is established and staffed, it needs to be properly promoted for success. Since 1989, Gotham
has partnered with companies in both Europe and Asia to reorganize and adapt the messaging of their marketing
communication for the North American marketplace.
Brands We’ve Helped Build:
Helping Foreign Manufacturers Expand into North America
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USA
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STRATEGYVirtual Marketing DirectionStrategic Marketing PlanningNew Product Launch StrategyMarketing ConsultationOnline/Inbound Strategic PlansDrip Marketing CampaignsMedia PlacementBrand Perception Surveys
bRANDINGLogo DesignIdentity PackagesTrademarkingSlogans and Positioning StatementsProduct Naming
INBOUND MARKETINGSearch Engine Optimization (SEO)Social Media MarketingPay Per Click Marketing CampaignsBlog CopywritingE-NewslettersEmail MarketingSearch Optimized Press Releases
DIGITAL DESIGNResponsive Website DesignWebsite MaintenancePay Per Click Ad DesignSocial Media Page Design/BrandingDigital BrochuresBlog DesignBanner AdsInteractive AdsWeb-based AppsIntranet Development and DesignDigital CatalogsVideo Production
PUBLIC RELATIONSSearch Optimized Press ReleasesEditorial ArticlesCorporate Case StudiesMedia Distribution
TRADE SHOW MARKETINGBooth Theme and DesignSignageEmail MarketingPrint Ad DesignDirect MailOptimized Press Releases
PRINT DESIGNPrint Ad DesignDirect MailPackaging DesignBrochuresIdentity PackagesCatalogs
inbound and outbound marketing tools
TRANSFER MORE TORQUE AND ACHIEVE HIGHER RPM’S WITH CROWN GEAR TECHNOLOGY
704 529 5300www.benztooling.com Powered by the
#W-2445
Visit BENZ at IMTS 2016 to See These Additional Products to Increase Production Flexibility and Throughput • Live Tools Compatible with all VDI & BMT Connections • Modular Quick Change Systems for 15 Second Tool Changes • Adjustable Angle Heads for Tricky Angles • Machine I.D. and O.D Keyways, Splines, Torx and Hex Shapes with One Tool
INKbetterprintbetterbebetter
LOCATIONS:
MONARCH COLOR CORPORATION
5327 BROOKSHIRE BLVD
CHARLOTTE, NC 28216
PHONE: 704-394-4626
FAX: 704-394-4042
ACCURATE PRINTING SUPPLY CO.
5327 BROOKSHIRE BLVD
CHARLOTTE, NC 28216
PHONE: 704-393-0094
FAX: 704-394-4042
CORPORATE:
MEMPHIS, TN2624 FAXON STREET
MEMPHIS, TN 38112
PHONE: 901-458-1700
FAX: 901-458-1770
NASHVILLE, TN1854 AIR LANE DRIVE SUITE 4
NASHVILLE, TN 37210
PHONE: 615-889-5550
FAX: 615-889-5540
PENNSAUKEN, NJ7247 BROWNING ROAD
PENNSAUKEN, NJ 08109
PHONE: 800-899-4657
PHONE: 856-662-0432
FAX: 856-662-0130
US LOCATIONS:
HONG KONGBLOCK C, 10/FEAST SUN INDUSTRIAL CENTRE
NO. 16 SHING YIP STREET
KWUN TONG, KOWLOON
KOWLOON, HONG KONG
PHONE: 852-2345-8380
FAX: 852-2345-8306
CHINAMONARCH COLOR JIANGMEN CO. LTD
DAGANG MOUNTAIN, XIAOZE VILLAGE
DAZE TOWNXINHUI DISTRICT, JIANGMEN CITY
PHONE: 86-0750-6804666
FAX: 86-0750-6804688
INTERNATIONAL LOCATIONS:
WWW.MONARCHCOLOR.COM
All contents © 2017 Monarch Color Corporation
Steelrollupdoors.com makes it easy for self storage manufacturers, businesses and homeowners to purchase steel roll up doors and components online at factory-direct prices.
W I D E O P E N
OUR ONL INE SELECT ION OF ST E E L R O L L U P D O O R S I S
.com
For the best selection and prices on steel roll up doors,
visit www.steelrollupdoors.com or call BETCO at 800-654-7813.
www.muratec-usa.com/fabrication
LS3015FC FIBER LASER
SEE THE NEW LS3015FC FIBER LASER
AT: BOOTH S1741
RELIABILITY BY DESIGN
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CLIENT RESULTS
Within the first two years of working with Gotham for strategic marketing planning and execution, BETCO’s sales increased 60% in the first year and are on pace to grow another 15% in the second (current) year. Due to demand, BETCO added a second shift and is presently at 100% of manufacturing capacity.
Within a year of teaming with Gotham, web visits increased by 113% and page views increased by 86%. Gotham built a social media presence for the company on YouTube and Facebook. Through social media content management, Gotham was able to build Facebook “Likes” substantially in only two months’ time. Sales revenue has grown by 28%.
Gotham has applied proactive, data-driven strategic marketing planning and built integrated inbound and outbound marketing campaigns that boosted sales, profits and awareness of the company’s Muratec brand. In 2013, the Turning business unit of Murata’s Machine Tools Division recorded its best sales in more than 40 years of company history.
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Woody Stoudemire, President
Woody is a veteran of the marketing field with three decades of experience in strategic
development and execution of traditional and Internet marketing plans. A top marketing
professional in North Carolina, Woody created Gotham as a marketing firm to help clients
navigate the new challenges of marketing in the burgeoning digital market. A graduate of
Appalachian State University, Woody never used his communications degree to get a job.
At 22, he became co-founder of marketing firm Gotham Images (now Gotham LLC) and
never looked back. Generating profitable ideas for clients remains his favorite part of the
business. In his downtime, he enjoys unwinding with his girls: wife Kelly, and daughters
Claire and Maggie. Woody also serves as a virtual marketing director through his
consultancy MarketingGhost.com.
Laurie Evans, Operations Manager
Working with Gotham for 10 years, Laurie manages our team of writers, graphic
designers and programmers in addition to scheduling, account management and vendor
relations. A graduate of Pennsylvania State University, Laurie holds a Bachelor of Science
degree. Her employment background includes more than 20 years of customer service,
management and marketing experience. Laurie spends her free time enjoying the
outdoors with her husband Bryan and sons Connor and Parker.
leadership
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testimonials
Rick Eaglin, Owner, Anco-Eaglin
The Gotham team are excellent listeners, creative and focused on the important details.
Richard Comer, Owner, Grasche
Gotham did an outstanding job creating our new website grasche.com. The final result exceeded our
expectations. Woody took our initial concept and ran with it. He and his staff were very easy to work
with and communicate with. They handled our many last minute changes very professionally and in a
timely manner. We received excellent service and amazing results from Gotham!
Randy Brooks, President, Hasko, Inc
We have always had a great reputation for building our line of reliable, HASKO heavy-built machines
within the hardwood flooring industry. However, most of our marketing efforts were minimal and didn’t
reflect the quality of the machines we build. Gotham helped elevate our branding in one year with a
logo, business card rebrand, overview video, product videos, press releases, trade advertising, social
media, inbound marketing and a new trade show booth. Gotham invested the time to understand our
business, our culture and overall goals to craft a strategic plan to help us reach additional
woodworking markets that had been previously untapped. The Gotham team was easy to work with
and we are extremely pleased with the results.
Donn McGinnis, CECO Concrete
Gotham is easy to work with and listens with an open mind to ideas you bring to the table.
Their creativity and ability to think of effective solutions have impressed me each time we have
worked together.
Aaron Blank, Vice-President Sales and Marketing, Monarch Color Corporation
I found the Gotham team to be incredibly flexible and easy to work with to help launch the rebrand
of Monarch Color. Our goals included an extremely tight timeframe to rollout a redesigned,
mobile-responsive website, a new product launch and print marketing collateral to support the
initiative. Gotham was able to hit all the deadlines with outstanding, creative results. Gotham’s
strategic approach to help us grow our market share is appreciated; they continue to help us promote
our company, products and services through inbound and outbound marketing tactics.