We Make Progress Together

We Make Progress Together

GE imagination at work

Message from Nabil 04GE Works 06Our Partners 07Presence in the Region 08Across the Decades 10Powering 12

Curing 24Moving 30Building 36ecomagination 46 healthymagination 48GE Citizenship 50

Contents

GE has been a partner in the Middle East, North Africa and Turkey for nearly a century, committed through waves of development and growth. Change is currently sweeping through our communities, and this momentous drive promises a new way forward.

Demands are being made for clean water, reliable electricity, better healthcare, efficient transportation and trusted financial services. I am humbled to work for a company that can help to provide much of what is needed. Together with our partners, we have an opportunity to serve a vital purpose for the people, communities and countries of the region.

With our partners, we can drive real progress – progress that will bring on societal value for future generations. With our technology and expertise, we are working together with local governments and customers to build capability, train talent and co-create innovative solutions that will continue to fuel socio-economic growth for the region.

04 | GE Works GE Works | 05

I truly believe in our employees, our ideas and our technologies. GE has the global capacity and local perspective and presence to take on the challenges that matter to the region.

Nabil Habayeb

President and CEO

GE Middle East, North Africa & Turkey


GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance.

We are building on a 130-year record of innovation and we are building for the future: finding solutions to tough problems, investing in jobs and programs that help improve people’s lives, and making our communities better.

Powering, curing, moving and building the world. Not just imagining. We make progress togther, in partnership with the region.

Our Partners

With nearly a century of collaboration in the region, GE is committed to driving socio-economic growth and development in the Middle East, North Africa and Turkey (MENAT) through strong, long-term, in-country public-private partnerships. Our partners include award-winning airlines, state-of-the-art healthcare facilities, state-owned entities, utilities and large-scale construction companies.

GE emphasizes innovation and technological advancements, concentrating on the pressing challenges the region faces across varied sectors – from healthcare to transportation, energy to financial services.

Our focus in the region is to build meaningful partnerships and provide solutions based on local needs. We look forward to working with new partners and strengthening our current regional partnerships.

Ninety percent of hospitals in the Middle East are equipped with GE technologies.

GE and its joint ventures help to fly two-thirds of the region. We have 2,220 engines in service and our technologies move 64 percent of the aircraft in the region.

GE powers two-thirds of the region’s electricity.

GE has partnered with more than 25 universities and educational organizations across the region.

90%


MoroccoSpecific business offices located in Casablanca.

JordanCorporate office located in Amman opened in 2005.

Algeria3 offices, 2 facilities, 440 employees.

LebanonPartnerships began in the 1960’s. Corporate office located in Beirut.

Tunisia

Corporate office located in Tunis.

Kuwait

2 offices, 2 facilities.

Libya

Corporate office located in Tripoli.

Mauritania

PakistanCorporate office located

in Lahore.

BahrainGE first set up in Bahrain through Middle East Engineering, Ltd.

in 1973. GE corporate office is located in Manama.

Egypt3 offices, 1 facility, 300 employees.

South Sudan

Qatar1 office, 4 facilities,

350 employees.

Turkey4 offices, 2 facilities, 650 employees.

UAE3 offices, 8 facilities,

1000+ employees.

Iraq

GE Corporate offices located in Baghdad, Erbil and Basra.

OmanCountry presence began in 1975.

Corporate office located in Muscat.

Saudi Arabia4 offices, 14 facilities,

1000+ employees.

YemenCorporate office opened

in Sana’a in 2011.

+30+35+4,200

Presence in the Middle East, North Africa and TurkeyWith regional activities spanning nearly a century, GE’s presence today comprises an exciting array of established projects across the region via strategic partnerships, investments and solutions.

offices

facilities

employees


30s 70s40s 80s50s 90s60s 00s1930Active participation of GE in the infrastructure growth of the Kingdom of Saudi Arabia began in the late 1930s.

1950Exported innovative, portable and a remotely operable gas turbine drive for use in pipeline pumping in the Kingdom of Saudi Arabia beginning in the early 1950s.

GE has had a history of supporting Iraqi infrastructure needs in power generation and oil and gas since the 1950s.

1967Announced the sale of the first modern GE thermal power unit to Turkey, a 110 megawatt gas turbine for the country’s largest electric utility, Etibank.

1975GE operations open in Oman.

1997GE begins delivering power generation technology to Saudi Electricity Company’s Riyadh PP9 power plants in the 1990s. Riyadh PP9 is the world’s largest power plant with 60 GE turbines.

2009Partnered with Emirates Airlines to construct a 24,000 sq. meter engine test cell, which originally put the GE engines that power their fleet through the rigorous and thorough testing needed to ensure superior performance. In 2009, the two companies signed a Memorandum of Understanding that will enhance Emirates’ repair and testing capabilities on GE90 engines. GE will help Emirates to perform engine module and piece-part breakdown and engine testing on GE 90-115B engines in the region.

2011GE scaled up repair capabilities in the Kingdom of Saudi Arabia with the opening of the GE Energy Manufacturing Technology Center (GEMTEC) 35 years after partnering locally with Ali Tamimi to establish in-country support for several motors and E class turbines.

1948GE Lighting was established with local partners as the first foreign joint venture company in Turkey.

1965GE signed an agreement with the Royal Kingdom of Morocco for the development of an integrated steel mill in Nador with an initial annual capacity of 180,000 tons of steel.

1962Completed a 30 megawatt gas turbine generating station and remote control electrical system in Kuwait to help power off-shore pumps.

1982Egypt added eight GE gas turbines, delivering a total of 200 megawatts, to the Egyptian Electric Authority’s El Mahmoudia Power Station in the Nile Delta.

1983Won Tunisia’s largest locomotive order. The Tunisia National Railway System made the largest purchase in its history, ordering 51 diesel electric locomotives from GE. The purchase brought the total of GE locomotives in Tunisia to 87. The order was made to help meet the growing service requirements as well as allow for general modernization of operations.

1982Sixteen 50 megawatt GE gas turbines went into operation in the world’s largest gas turbine power plant, Riyadh 7, owned by Riyadh Electric. Installation occurred between 1980 and 1982.

1974Supplied electrical and power strip equipment to a hot strip mill in Turkey. The order was received from Wean United Inc. to triple production of flat rolled steel in a $300 million expansion of the Eregli plant.

1973Set up operations in Bahrain through Middle East Engineering, Ltd. in 1973 to help service the large inventory of GE gas turbines in the Middle East. The partnership and project was the first of its kind, meant to serve as a cornerstone and lead project similar to those in Saudi, Iran and the UAE.

Across the DecadesGE is dedicated to the progress of the region and has been present for nearly a century.

Powering

Solution

GE is bringing advanced technologies and energy solutions that are cleaner, more efficient and more powerful to governments, utilities and other regional customers. Its energy portfolio ranges from highly-efficient gas turbines and industry-leading wind turbines, to smart grid services and energy management technologies. Currently in MENA, GE helps purify more than 800 million liters of water a day, and plays a role in generating 60 percent of its electricity. The transformation of the region’s economies is underway. We partner to power it .

Challenge

Fast-paced industrialization, economic diversification and rapid population growth are driving strong and sustained increases in power demand across the MENAT region. In the Middle East and North Africa (MENA), power consumption is expected to increase by nearly 25 percent by 2015, while in Turkey, it is expected to grow six percent a year through 2023. Most countries in the region have committed to meeting a significant share of this increased demand through clean, renewable energy. Additionally, in this water-challenged region, skyrocketing water consumption is not only requiring more desalination capacity, but also highlighting the need for a major commitment to water recycling, treatment and reuse.


Saudi Electricity Company Power Plants

Reflecting a partnership that spans over four decades, over 300 GE turbines operate in approximately 40 SEC power plants, assisting in the generation of 70 percent of the Kingdom’s power supply. Having provided more than 30 gas turbines to Power Plant 10, GE is also partnering with SEC on the Power Plant 11 project, which will add over 1,700 megawatts of electricity to the company’s grid.

In addition to meeting the rising demand for power, Riyadh Power Plant 11 is also designed to address the Kingdom of Saudi Arabia’s environmental needs. The plant will feature GE’s high efficiency F technology gas turbines and will also use natural gas, a cleaner source of fuel. When completed, the plant will have the capacity to generate 15 percent on the central region’s power generation.

Marafiq

GE is also providing energy equipment and services for Marafiq, the world’s largest independent water and power plant. It is designed to provide 2,700 megawatts of power and 800,000 cubic meters of desalinated water per day for industrial and domestic use.

GE’s contribution to the Kingdom’s power generation

70%

The Kingdom of Saudi Arabia is the fastest-growing electricity consumer in the Middle East, with energy consumption increasing sharply due to rapid economic development. Furthermore, electricity demand in the Kingdom is expected to increase by more than 30,000 megawatts by 2020, primarily driven by population growth, according to Saudi Electricity Company (SEC).

The Kingdom of Saudi Arabia is the fastest-growing electricity consumer in the Middle East, with energy consumption increasing sharply due to rapid economic development. Furthermore, electricity demand in the Kingdom is expected to increase by more than 30,000 megawatts by 2020, primarily driven by population growth, according to Saudi Electricity Company (SEC).



ALGESCO Service Center

The need for local capabilities is not limited to the Kingdom of Saudi Arabia, but also affects many other nations in the region. In Algeria, the ALGESCO Service Center, one of the largest GE Oil & Gas turbomachinery equipment service centers in the world, represents an investment in supporting the continued growth of Algeria’s oil and gas and power generation sectors. ALGESCO, a joint company between Sonatrach, Sonelgaz and GE, provides repairs and services for a broad range of turbines, compressors and related equipment for Algeria’s dynamic power generation and oil and gas sectors. The Boufarik service facility will serve as a global ‘center of excellence’ for turbomachinery services and will provide a wide range of advanced technologies to help Algeria increase its oil and gas capacity and its power generation capability for end users.

GE has been supporting the Algerian oil and gas industry for more than 45 years and its installed fleet in Algeria includes approximately 400 gas turbines, 340 compressors, 200 centrifugal pumps, 50 steam turbines and 35,000 kilometers of inspected pipelines, all vital to Algeria’s gas exports.


Hamma Seawater Desalination Plant

For many years adequate water supply in Algiers, Algeria was nearly unattainable, as residential and industrial demand significantly outstripped supply. With the opening of the Hamma Seawater Desalination Plant, GE and the Algerian government now provide 200,000 cubic meters (53 million gallons) of water per day.

GE provides as many as two million residents of Algiers with a reliable and drought-proof supply of fresh water, equal to 25 percent of the city’s needs.

25%

Sulaibiya Wastewater Treatment and Reclamation Plant

To help meet the growing demand for water in Kuwait and the Middle East, GE helped establish a state-of-the-art wastewater treatment plant in Sulaibiya, Kuwait. In collaboration with the Kuwaiti government, GE’s Water business and Kharafi National, an infrastructure project developer and integrated contractor, have teamed up to deliver the world’s largest membrane-based water reclamation facility. The Sulaibiya plant purifies municipal wastewater to produce 400 million liters of clean water daily for agricultural and industrial uses.

The region is the most water scarce in the world. Home to 6.3 percent of the world’s largest population, the region contains only 1.4 percent of the world’s renewable fresh water.


Perfect Lighting for a Perfect Circle

More than 600 meters of GE’s Tetra Contour LED architectural lighting is used on the iconic Aldar headquarters building in Abu Dhabi, United Arab Emirates.

Aldar is Abu Dhabi’s leading property development, management and investment company. Their head office is a coin-shaped, 23 story-tall building and the world’s first circular skyscraper.

Two complete circles of Tetra Contour LED are installed in the external edges of the building to emphasize the building’s structure and create a dramatic luminary effect. The Contour system, specifically designed for architectural use, is a flexible LED light with IP66 that can be heat formed and molded into virtually any shape.

The LED Lighting system provides aesthetic qualities as well as lower operational costs. GE’s Tetra Contour LED is up to 40 percent more energy efficient than a traditional neon system and maintenances costs are lower as well, contributing to the sustainability of the building.

According to the United Nations Environment Programme, electricity used for lighting accounts for almost 20 percent of global power consumption and close to 6 percent of worldwide greenhouse gas (GHG) emissions. If a global transition to efficient lighting occurred, these emissions could be reduced by half.

Supporting the region’s drive towards sustainability, GE Lighting offers technologies and solutions that may save up 80 percent of energy indoors and up to 60 percent of energy in outdoor solutions, through its state-of-the-art LED solutions.

Iberia LED Lights Moulay el Hassan Bridge in Morocco

Over the last decade, Morocco has undertaken an ambitious infrastructure modernization plan, and consequently, the Moulay el Hassan Bridge, connecting the cities of Sale and Rabat, was renovated under this nationwide project.

SGTM, Morocco’s largest construction company, was looking for lighting products that are low in maintenance costs, have an aesthetic design and are produced by a recognized brand assuring product quality and customer service.

GE’s solution was to provide 72 Iberia LEDs, decorative LED luminaires, to light the new bridge. The lights were installed at a height of 11 meters to ensure visibility on the three traffic lanes in each direction. This was essential to increase safety on the bridge.

With the installation of this new system, GE was able to provide the city of Rabat with significant savings in energy and maintenance costs, while ensuring extraordinary luminous quality.


Challenge

The healthcare market in the region is growing rapidly due to the population increase, changing social demographics and high prevalence of lifestyle diseases. This population is in need of long-term healthcare infrastructure and specific disease-related solutions. For example, in the region, women diagnosed with breast cancer are almost ten years younger than in western countries. Worse, many of these patients are already in the advanced stage of the disease because of the stigma involved with being screened.

Solution

GE is partnering with governments and private providers across the region to develop the infrastructure and solutions required to meet these enormous healthcare needs. We are providing advanced diagnostic and treatment tools to help physicians better detect and treat diseases, and are delivering patient record systems to lower costs and enhance patient care. The region faces a gap in healthcare and we are partnering to cure it .

Curing



Challenge

GE and the Fight Against Breast Cancer

Breast cancer is one of the most prevalent diseases in the Kingdom of Saudi Arabia. Since Saudi women don’t get screened early or often, nearly 70 percent of those diagnosed are already at an advanced stage by the time they visit a doctor, leading to a lower survival rate than in countries where the disease is caught early. GE, in partnership with the Saudi Ministry of Health (MOH), is fighting breast cancer. Together, GE and MOH kicked off a comprehensive program to attack breast cancer in the Kingdom with the vision to reduce the mortality rate and the stress caused by breast cancer. The focus of the initiative is to promote awareness among women about breast cancer, with emphasis on early detection.

The program aims to give 10,000 Saudi women scans and care. GE helped train Ministry employees and local staff involved in the program, set up a call center where women schedule appointments, and launched a dedicated website focused on the disease and the importance of early diagnosis. It also equipped three mobile clinics with GE technology, and provided IT systems that electronically transmit patient scans and data to King Fahad Medical City for analysis. GE also helped to structure screening and care pathways for each patient, depending on their breast cancer risk profile.

GE’s commitment to fight the disease does not stop there. GE has also worked with the Qatar Science and Technology Park (QSTP) on an innovative technology, the new SenoBright Contrast Enhanced Spectral Mammography (CESM). The goal of the joint research program was to develop a new and innovative technology to aid physicians in the diagnosis of breast cancer, using the latest developments in digital mammography. GE estimates that by 2020, more than 1 million women worldwide will be examined using SenoBright, and that this technology can help lead to more productive diagnosis paths for nearly 250,000 women.


Providing the Latest Technology and Advanced Solutions

Clemenceau Hospital Lebanon’s premier medical institution is Clemenceau Medical Center (CMC), a Johns Hopkins Medicine International affiliate. Together with GE, the partners are providing the latest in healthcare technology, medical imaging and nuclear medicine in its Advanced Imaging and Nuclear Medicine Department. The facility complements CMC’s medical services and is a critical component in modern diagnosis and treatment. One of the GE-installed technologies includes the PET 16-slice CT used in non-invasive diagnosis and monitoring of the treatment for almost all types of cancers and neurological and cardiovascular conditions. The powerful images of the internal workings of the body captured by this PET CT identify abnormalities very early in the progression of a disease. The PET CT shows organ function as well as structure, and can reveal disease-related biological change several years before the patient experiences symptoms and long before other imaging techniques are effective. The versatility of this new system allows medical treatment to begin sooner, leading to a higher chance of success. It also reduces stress on the patient by eliminating the need for invasive and less accurate diagnostic procedures.

Sulaiman Al HabibIn the Kingdom of Saudi Arabia, GE signed a Memorandum of Understanding with Dr. Sulaiman Al Habib Medical Group to provide diagnostic imaging equipment for non-profit hospitals in the Middle East and Africa. The main driver of the partnership is to provide development consultancy, advanced medical equipment and services for private hospitals and clinics being set up by the group in the Kingdom. In addition, GE will offer assistance in setting up primary healthcare centers based on market analysis and hospital synergies. The company will also facilitate medical and paramedical education programs for hospital and clinical staff.

Challenge

With a focus on economic diversification, increased industrialization and deeper integration into the global economy, countries in the region are rapidly expanding their transportation infrastructures. This includes airports and rail lines, along with the locomotives and airplanes to use them. Across MENA, nearly $250 billion in railway, tram and metro projects are proposed or under development, while airport spending tops $90 billion in the Gulf Corporation Council member states alone. In addition, Middle East airports are expected to handle more than 400 million passengers by 2020, with Dubai International Airport becoming one of the largest airports in the world. In Turkey, $23.5 billion has been allocated through 2023 to modernize its nearly 11,000km of existing railways, including development of 10,000km of high-speed rail; it also is looking to grow Turkish Airlines’ fleet to 750 planes.

Solution

GE is developing the locomotives, aircraft engines and systems that are helping countries in the region improve the transportation infrastructure so crucial to their evolution as modern and integrated market economies. With partners, GE has 2,220 aircraft engines in service in the region, accounting for 64 percent of the total. With the world’s largest aircraft engines and most powerful locomotives, GE does not just support the region’s economy. We partner to move it.

Moving


GE Advanced Technology and Research Center

To serve the region, GE opened the Advanced Technology and Research Center in Qatar (GE ATRC). The facility focuses on applied research and knowledge transfer in key areas that drive Qatar’s social and economic growth including aviation, oil & gas and healthcare, to support a growing population.

GE provides aviation education and advanced training in jet engine maintenance to serve airlines to meet market growth. With world-class technical training materials, fully configured engines and international subject matter expert instructors, the facility combines hands-on training with digital on-line capabilities. The GE ATRC offers training sessions focused on overall familiarization of airline, flight-line and maintenance crews, line maintenance, borescope inspection, trouble shooting, diagnostics monitoring and fleet management. Additionally, it provides technical and mechanical services to airline customers.


Since 2008, Turkey has invested over $25 billion to modernize its railways and support its annual 70.3 million passengers and 1.5 million tons of cargo.

GE PowerHaul® Locomotives

To help Turkey meet these extensive railway demands, GE partners with TÜLOMSAS to supply leading technology and material to manufacture and assemble GE’s PowerHaul series locomotives in Turkey for the European, Middle Eastern and North African markets.

The GE PowerHaul locomotives are designed to generate more horsepowerand tractive effort while lowering fuel consumption and greenhouse gas(GHG) emissions compared to locomotives currently in use. The locomotivefeatures several leading technologies to achieve this performance includingthe new V16-cylinder, twin-turbo PowerHaul Series engine. Combined withother technologies the engine is projected to reduce PowerHaul locomotivefuel use by approximately 10 percent compared to locomotives currently in use.


10%*

reduction in fuel use

*Approximately

Solution

Drawing on its global resources, GE is bringing knowledge, capacity-building and training to empower the region’s workforce, while its capital and partnership agreements are helping companies grow, develop their operations and achieve their ambitions. GE is not just watching as the region realizes its future. We partner to help build it .

Challenge

The population in the region, now at more than 390 million, has grown nearly four-fold since 1950 and is set to nearly double again by 2050. The region has the largest youth population in the world, with those under 25 years of age representing at least 40 percent of the population in most countries. In the Kingdom of Saudi Arabia, youth make up nearly 50 percent. Youth unemployment in MENA is the highest of any region in the world, with one-quarter of young people out of a job. This represents an immense opportunity, but only if this young labor force gets appropriate training and job opportunities.

Popu

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Building

1950

2012

2050


Leadership Acceleration for Business

Recently, the LAB (Leadership Acceleration for Business) was officially launched in Abu Dhabi, United Arab Emirates. LAB is a learning center engaged in cutting-edge business education and leadership and leverages GE’s world-renowned “Crotonville” leadership curriculum. The courses focus on executive and emerging leaders with content ranging from strategic thinking, operations excellence and innovation to manager development, financial basics, project management and business simulation.

Continuing GE’s 130-year history of successful development in human capital around the globe, GE MENAT has steadily expanded its knowledge-sharing initiatives in the region.


regional employees to date have experienced a variety of GE’s premiere “Crotonville” leadership courses

+500

Marking a total investment commitment of USD $3.2 million, the educational scholarships will be provided to the brightest students, chosen by KFUPM internally. Apart from promoting their educational goals, GE also underscored its commitment to hire the students following their graduation for rewarding professional careers at GE’s facilities in the Kingdom.

King Fahd University of Petroleum & Minerals

Underlining its commitment to promote Saudi Arabian talent, GE signed a Memorandum of Understanding with the King Fahd University of Petroleum & Minerals (KFUPM) in Dhahran, to extend educational scholarships to 30 students of the university over three years – a first of its kind initiative by the company worldwide.

Graduate Management Program

The Graduate Management Program (GMP) offers a unique educational and work experience for young Bahrainis and Saudis by providing them first-hand experience with GE. GMP is one of GE’s localization initiatives to add value to the communities we serve and create a strong pool of local talent. It is a paid, 12-month, post-graduate program that offers participants real-world work experience in a challenging environment, which is followed by a structured performance evaluation in the areas of engineering, finance and business. In the upcoming year, the program will expand to Iraq as well.



The Women’s Network

The Women’s Network accelerates the advancement of women at GE, cultivating their leadership skills, business practices, contacts and career opportunities. By sharing individual experiences, information and exposure, the Women’s Network helps develop the leadership skills and career-advancement opportunities needed to drive GE’s success.

The Women’s Network has five priorities:

• Enhancewomen’sprofessionalgrowthbyprovidinginformationoncoaching,careerpaths, flexibility, and role models

• Developnewandexistingcommercialtalent

• Fostertheretentionandpromotionofwomenintechnologyandengineering

• ImproveGE’sabilitytoattract,developandretaindiversewomen

• CultivatetheleadershipcompetenciesthatreflectGE’sfocusongrowth

Today, in the region, there are more than 500 women voluntarily involved in the Women’s Network. This number continues to grow, providing development that focuses on leadership, advancement and career-broadening opportunities.


Mubadala GE Capital

The partnership between Mubadala Development Company and GE combines regional investment expertise and global origination to serve the MENAT region, creating a jointly-owned global commercial financial services business.

Each partner committed $4 billion of equity for the joint venture, which has two strategic pillars − access to investment opportunities generated through GE Capital’s existing global platform, and building a Middle East, Africa and Turkey platform with focus areas aligned to both partners’ strengths, capabilities and regional presence.

The region is one of the world’s fastest growing markets in the banking, capital markets and financial services sectors. With populations getting younger, better educated and more demanding, an increased diversity of financial products and services is in need.


GE’s ecomagination products and services are finding increasing application in the region’s aviation, energy, oil & gas, water and transportation sectors – promoting energy- and water-use efficiency for scarce resources challenged by an exponential growth in demand.

Among the key applications of GE’s ecomagination products in MENAT are the use of GE’s advanced GE90-115B and GEnx jet engines by the region’s leading airlines. GE products like leading-edge wind turbines, photovoltaic cells, and Jenbacher engines are used by industrial customers and municipalities in Jordan, Egypt and the United Arab Emirates (UAE). Also in application in the oil & gas sector are DLN (Dry Low NOx) installations in GASCO, Abu Dhabi, UAE, to reduce nitrogen oxide emissions, as well as GE’s Hot Gas Expanders. These help refineries recover waste process gas to generate power and avoid carbon dioxide emissions associated with power generation, consequently contributing to increased revenues or lower energy costs.

1

Pledged to double ourInvestment in R&D

Pledged to double ourInvestment in R&D

• Deployed$1.8billiontodevelop innovative technologies, delivering both operational and environmental benefits

• Madestrongprogresstoward a total $10 billion investment between 2010 and 2015

• Added22newproductsand solutions to the ecomagination portfolio

• Generated$18billionin ecomagination revenues

• Reducedoperational greenhouse gas emissions by 24% from 2004 baseline

• Reducedenergyintensityby nearly 33% from 2004

• Reducedourwateruseby22% from 2006 baseline, with an increase of 11% from 2009

• Usingourownwaterrecycling and reuse technologies, we estimate additional reductions in the future

• Improvedtransparencyviaan annual report, a web site and separate citizenship report

• Engagedcommunitiesin collaborative ideation and partnerships

Invested in R&D

$1.8B 22 24% 22% Public

Increased revenues fromEcomagination products

New products

Reduced GHG emissionsand energy intensity

Reduction in GHG emissions

Improved water reuse

Improvement in water reuse

Kept the publicinformed

Engaged

2 3 4 5 In 2005, GE launched ecomagination to address critical challenges, including the need for cleaner and more efficient sources of energy, reduced emissions and abundant sources of clean water.

Since then, we’ve been using our unique energy, technology, manufacturing and infrastructure capabilities to develop solutions.


Significant progress has been made by governments, NGOs and medical professionals to advance health across developed and developing markets. However, growing populations continue to struggle with limited resources, a shortage in health care workers and poor infrastructure, while rising chronic disease rates and skyrocketing costs threaten to overwhelm delivery systems. These are formidable challenges, but we are determined to address them with bold ideas, big thinking and continuous innovation.

To achieve our mission, we have brought new discipline and accountability to the way we bring products to market.

We apply rigorous methodologies at every step, beginning with uncovering health needs, identifying and developing technologies, and validating our products and services. We gather evidence ensuring that each of them can achieve the desired improvements in healthcare cost, quality and access.

healthymagination is GE’s commitment to creating better health for more people at a lower cost. GE is reaching more people through innovation and strategic partnerships focused on identifying the biggest challenges facing healthcare consumers and providers, and showcasing how our technology and expertise can help.

Problem LaunchSolution & Value Creation

Oxford Analytica Validation

Develop commercialproduct or

service

Develop technology to

address needs

What do customers

and patients need?

Generate evidence of cost, quality & access benefits

LAUNCH

50 | GE Works

GE Citizenship

Citizenship at GE is more than a program or a set of good intentions - it is a full-time commitment built upon GE’s values and actions. These actions are integrated directly with business strategy, similar to the company’s business operations. We have a defined strategy, goals, and metrics that are actionable and accountable. At the heart of GE’s approach is a simple framework: make money, make it ethically and make a difference. This is an integrated approach, as each piece depends on the others for overall success.

GE Foundation

GE Foundation is the philanthropic organization of the company. We provide grants and invest in initiatives that work to solve some of the world’s most difficult problems. In coordination with our partners, we support US and international education, developing health globally, the environment, public policy, human rights, disaster relief and community success around the globe.

GE Volunteers

For more than a century, volunteerism has been a vibrant part of GE’s culture, as both an individual employee activity as well as an organizational effort. We coordinate our resources — including products, matching gifts, grants and people — to create responses tailored to local and individual challenges. Today, the ultimate measure of GE’s business is found in the improvements to the lives touched by our work. Our employees volunteer over 1 million hours of community service every year. Currently, there are registered GE Volunteer councils in Bahrain, Egypt, Kuwait, Qatar, Saudi Arabia and the UAE.

One of many volunteer projects in the region includes a beach clean-up in Kuwait, sponsored by ‘Keeping Kuwait Clean,’ a non-governmental organization working towards keeping beaches and parks in the city clean through volunteering. More than 70 GE volunteers and their families took part in the initiative. They cleaned the Messilla beach, with the volunteers clearing as much as five cubic meters of trash with each sweep, giving the area an aesthetic facelift.

Algeriawww.ge.com/ag

Bahrain www.ge.com/bh

Egyptwww.ge.com/eg

Iraqwww.ge.com/iq

Kuwait www.ge.com/kw

Lebanonwww.ge.com/lb

Oman www.ge.com/om

Qatarwww.ge.com/qa

Saudi Arabiawww.ge.com/sa

Turkey www.ge.com/tr

UAEwww.ge.com/ae

Join the coversation

twitter.com/#!/GE_Hewar

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