Registration Fees

Category Fees

(Inclusive of 7% GST and course materials)

Law Society Member

$320.00 Free*

Non-Member $640.00

[WEBINAR] Online Workshop on The Art of Effective Networking for Legal Professionals

No. of Public CPD Points:

6.0

Practice Area: Professional

Skills

Training

Level: General

Organised By:

Supported By:

+

11 September 2020, Friday

9.30am – 5.15pm

This programme is conducted as a live webinar.

*From 1 July to 31 December

2020, webinars are free for all

eligible LawSoc Members. Terms and conditions apply.

[WEBINAR] Online Workshop on The Art of Effective Networking for Legal Professionals

2

About the Programme

In Singapore’s increasingly competitive legal practice landscape, it is imperative that every lawyer sharpens

not only their legal prowess but also their ability to network as business people to win business. In today’s

market, this has to permeate all levels of lawyers, not just senior associates and partners.

Networking requires lawyers to know how to initiate, connect with and build strong relationships with potential

clients. Winning business requires lawyers, as they are building the relationship, to be perceived as credible,

solution-focused and being able to value add. Furthermore, what situation a lawyer is in may influence how

the networking unfolds. Typically, acquiring the ability to network and understanding how to network in different

situations is not an area lawyers or law firms focus on even as a lawyer grows in his/her career.

This full-day interactive online workshop starts with providing the lawyer with the tools to understand where

he/she stands and the first impression he/she may be creating. From there, we look at equipping lawyers with

practical skills on how to identify what techniques they should be leveraging on to initiate, connect with and

start building relationship taking into account the networking context they are in. We then identify a framework

that lawyers can leverage to build credibility with potential clients.

The intent of this online workshop is for legal professionals to complete the program with a firm construct of

what it takes to understand their unique personal and professional offerings, being able to communicate that

appropriately in a myriad social situations and most importantly, being able to translate that into a strategic

agenda that will lead to business growth for their firms in terms of raised profiles, visibility and new prospects.

For this online workshop, we will be using Zoom as well as other interactive online tools.

Learning Objectives & Outcomes

have a firm construct of what it takes to understand their unique personal and professional offerings as a legal professional,

be able to communicate appropriately in a myriad of social and professional situations;

have an understanding of digital networking activities as well as interacting in the virtual space;

be able to translate those professional gaps into a strategic agenda that will lead to business growth for their firms in terms of raised profiles, visibility and new prospects include digitally.

*Kindly note that this online workshop consists of a pre-course assignment.

As part of the entire programme, there is one online module for participants to access: -

Client Development

This unit focuses on developing the necessary skills and behaviours for expanding business with existing

clients. Law practices often prioritise new clients over existing clients in their business development strategy.

However, existing clients are an important source of potential future revenue. In fact, repeat business from

existing clients may often be more lucrative than new client business for a variety of reasons. Developing

repeat business will require a detailed business development strategy that entails building reputational capital,

implementing and executing a focused marketing plan, and carefully managing the client relationship.

Your access to the module is valid from 12 September 2020 to 12 October 2020. Strictly no extension is

allowed. You will receive an email from The College of Law with the log-in details in order to access the online

module.

[WEBINAR] Online Workshop on The Art of Effective Networking for Legal

Professionals

3

Programme Outline

Time Programme

9.30am – 9.45am Ice Breaker

9.45am – 11.00am Guide to Networking (including Digital Networking):

Clients’ Legal Needs

Networking in the context of marketing

Types of networking (including digital networking) in the context of the legal profession

Know – Liked – Trust – Credible (KLTC) Framework

11.00am – 11.15am Break

11.15am – 12.45pm Know Yourself: Understand Your Default Personality As a Premise for

Effective Networking for Legal Professionals

Know your Contacts – Quick Method to Profiling Contacts in person as well

as through virtual interfaces

12.45pm – 1.45pm Lunch Break

1.45pm – 2.30pm Guide to Building Your Credibility in person as well as through virtual

interfaces: Values – Interests – Concerns – Aspirations (VICA)

2.30pm – 3.15pm Know Your Context – Understanding Conversation Landscape in the Legal

Context

3.15pm – 3.30pm Break

3.30pm – 4.15pm Building & your Credibility as a Legal Advisor: Deepen Relationships at

Social & Networking Events including leveraging on tools and technology

4.15pm – 5.00pm Deepening your Credibility as a Legal Advisor: Being A Trusted & Credible

Partner to Prospective Clients including leveraging digital content

5.00pm – 5.15pm Wrap up and Q&A

5.15pm End

[WEBINAR] Online Workshop on The Art of Effective Networking for Legal Professionals

4

Trainer’s Profile

Earl Allan - Team Engagement Consultant, TGIMonday Pte Ltd

Earl started his career practising law in one of Singapore’s top law firms. Subsequently, he ventured into the world of digital marketing start-ups. There he moved from managing clients and project teams to managing the organization. Through the years, Earl has worked with MNC clients as well as in 4A agencies managing clients, operations and teams. In the world of digital marketing, Earl was exposed to the importance of looking through the lens of the user and understanding the user journey when developing campaigns, advertisements and applications for the consumer. Applying design thinking principles was critical. In this capacity, Earl has worked with technology clients such as Hewlett Packard, Microsoft and PayPal, FMCG clients such as the Spa Esprit Group and Imedeen as well as Online Gaming clients such as Glu Mobile. Through the various leadership roles he has held, Earl also learnt the importance of putting people first when developing team structures and managing people. In his last role, Earl was responsible for building an agile team structure to allow team members to work remotely across several regions, cities, cultures and languages. To do this, he had to look at the whole user experience to develop team structures as well as apply design thinking principles. This experience reinforced his passion for working with people to bring out their potential and in building highly engaged happy teams. His personal mission is to work with people committed to and passionate about achieving great outcomes by putting people at the heart of what we do.

Benjamin Loh - Founder & Principal Coach, Flare Communications

At the age of 31 years old, Benjamin has been investing the past 11 years of self-education in the art and science of connecting with successful individuals and building a Personal Board of Directors (BoD) comprising Directors of Public Listed Companies, adjunct faculties, media personalities, leading social entrepreneurs and successful business owners. He is also possibly the youngest Associate Certified Coach (ACC) in Singapore and possibly Asia Pacific. As a Certified Extended DISC® Professional and Certified Reiss Profile® Master, his work in Executive Coaching revolves around empowering individuals in the areas of public speaking and connecting with people, to discover more truths about themselves. His clients include entrepreneurs and executives from organizations like MOE, IBM, DHL, AIA, ERA, Barclays Capital, Deloitte Consulting LLP, Ernst & Young, Franklin Templeton Investments, Walton International Group and Le Xin Group. His work in entrepreneurship and activism has also been covered on over 60 occasions on over 10 media platforms like The Huffington Post, Channel News Asia (CNA), Straits Times (ST), Radio Television Hong Kong (RTHK), BFM89.9 Malaysia etc

Admin Note to Singapore Practitioners and s36B Foreign Lawyers in relation to the Mandatory CPD Scheme:

No of Public CPD Points: 6.0

Practice Area: Professional Skills

Training Level: General

Participants who wish to obtain CPD Points are reminded that they must comply strictly with the Attendance Policy set out in the CPD Guidelines.

For this activity, this includes logging in at the start of the webinar and logging out at the conclusion of the webinar in the manner required by the

organiser, and not being absent from the entire activity for more than 15 minutes. Participants who do not comply with the Attendance Policy will not

be able to obtain CPD Points for attending the activity. Please refer to http://www.sileCPDcentre.sg for more information.

Note: In the course of the event, photographs/videos/interviews of participants could be taken/conducted by the Law Society or parties appointed by the Law Society for the purpose of post event publicity, either in the Law Society’s official publication/website, social media platforms or any third party’s publication/website/social media platforms approved by the Law Society.

[WEBINAR] Online Workshop on The Art of Effective Networking for Legal

Professionals

5

Registration

To register, please visit our website at: https://www.lawsociety.org.sg/CPD-Portal/Law-Society-Events.

For enquiries, please contact us at cpd@lawsoc.org.sg or 6530-0230.

1. General Terms and Conditions

1.1. Free" registration tickets are extended only to Law Society of Singapore Members under the

"Extraordinary Relief Package". Note: Other employees of law firms are not eligible

1.2. “Free” Registration tickets are strictly non-transferable.

1.3. If a Member is found to have lapsed in attendance of 3 free webinars, without cancellation of

registration at least 3 working days prior to the event, their subsequent free registrations will be

rejected and the usual registration fee will apply. Strictly no exemptions will be considered.

1.4. Registration closes on the date as stipulated on the registration page or when all seats are filled.

1.5. Allocation of seats is on a first-come-first-served basis and there are limited seats for each programme.

1.6. The registration fee is due and payable upon registration and must be received prior to the programme.

1.7. Payment must be made by the closing date stated. Registration will only be confirmed upon receipt of full

payment.

1.8. The Law Society reserves the right to refuse to register or admit any participant, and to cancel or postpone the

programme.

1.9. For paid registrations, a substitute delegate is welcome, provided that The Law Society is notified in writing of

the substitute delegate’s name and particulars at least 3 working days before the programme. Substitution of

registrant is not applicable for “Free” registration tickets.

2. Cancellation and Refund of Fees

2.1. Participants who cancel their registration before the commencement date shall be liable to pay the percentage

of the registration fee set out as follows:

i. 20 calendar days before commencement date: 25% of registration fee.

ii. 8 to 19 calendar days before commencement date: 50% of registration fee.

iii. 7 calendar days or less before commencement date: 100% of registration fee.

2.2. Participants who cancel their registration without prior payment shall also be liable to the cancellation fee set

out in 2.1. In the event that the payment for cancellation fee is not received despite multiple chasers, a tax

invoice will be issued and mailed to your law practice/organisation.

2.3. Participants who are unable to attend the programme due to medical exigencies will be subject to a

cancellation fee of 50% of the registration fee.