Welcome To HARD HAT Business Advice

HARD HATBusiness Advice

We build profitable businesses

Welcome to HARD HAT Business Advice

May 2009

HARD HAT Business AdvicePage 2

Without doubt, your actions have saved this business from certain failure in the most challenging circumstances.

(OF, Chairman)

Welcome to HARD HAT/Robert Harden/2009

HARD HAT Business AdvicePage 3Welcome to HARD HAT/Robert Harden/2009

You helped us focus on the issues we should have been dealing with.

The new staff are settling in well, the business is now growing rapidly and we are thinking of expanding into Europe.

(RC, Managing Director)


Using our unique techniques we help our

clients build stable, profitable businesses……



HARD HAT™ solves business problems all the time with

Business Builder.

The Business Builder solution is unique because it

connects the financial, sales and operational drivers together to generate increased profitability fast.

Business Builder delivers measurable improvements to

your bottom line within just 90 days.


HARD HAT Business Advice

The 12 Steps of Business Builder….

Page 6

Vision Builder: answers the big questions

Brand Builder: generating lust – bold brands build business

Goals Builder: set goals as meaningful motivators

Communication Builder: builds trust and commitment to results

Cash Builder: generates positive cash flow

Profit Builder: increases profits by dynamically balancing opportunities against resources

Sales Builder: increases sales using effective, quantified techniques

Planning and tracking builder: plan to achieve the right growth rate then measure – what gets measured happens

Leverage Builder: installs processes and systems so that more can be accomplished with less

Team Builder: defines and builds the “dream team”

Time Builder: organises you and the team to improve inter-working

Build on the success: a stable, profitable business that doesn’t need the attention of the owner all the time.

BIG 5 !!

BIG 5 !!



A typical Success Story…

Page 7

A £10m Building Services firm losing £120k/month for 15 months….

….turned round in 120 DAYS to make £149k/month and STILL making profits

Cash Builder Profit Builder Sales Builder Vision Builder

5 6 7 1



Another Success Story – more profit, less effort…

Page 8

A £27m Audio & Video Company lost £3m, now making £500k on £18m turnover…

… i.e. making more money for less effort.

Profit Builder Cash Builder Vision Builder

6 5 1



And it works with smaller businesses too…

Page 9

Training firm operating at break-even…

… now heading for £340k @ 50% margin

Profit Builder Sales Builder

6 7



Vision Builder

Page 10

Answers the big questions…

• Where are we now?• Where were we meant to be going?• Where do we want to go after all?• How will we get there?• How will we know when we have arrived?



Brand Builder

Page 11

Generating lust – bold brands win business…

• Brand Vision• Promoting the Brand• Living the Brand• Brand Feedback



Goals Builder

Page 12

Set goals that are meaningful motivators…

• One Page Business Plan• Top Five Goals• Big Hairy Audacious Goals



Communication Builder…

Page 13

Builds trust and commitment to results…

• Align Values• Share Targets• Communication Tools• Purposeful Meetings



Cash Builder

Page 14

One of the “Big 5” – generates positive

cash flow…

• Treasury Function• Internal Sources of Cash• External Sources of Funds• Key Indicator Reports



Profit Builder

Page 15

One of the “Big 5” – increase profits by

dynamically balancing opportunities against

constraints…

• Identify the Critical Resource Limitation• Define Real Overhead• Establish Break-Even and Target Value

Added per unit of CRL• Use Dynamic Pricing Tactics



Sales Builder

Page 16

One of the “Big 5” – increases sales using effective, quantified techniques…

• Marketing to Avoid Price Competition• Growing the Existing Business• Prospecting to Increase Leads• Promotional Techniques to Increase

Visibility



Planning and Tracking Builder

Page 17

Track what’s meaningful – what gets

measured gets done!…

• Cash Monitoring• Value Marketing• Value Profit• Accounts Review• Management Information Systems• Industry comparisons and timing variables



Leverage Builder

Page 18

Installs processes and systems so that more

can be accomplished with less…

• Systems save time, money and energy• Systemise Routine• Humanise Exceptions• Housekeeping• Information Technology



Team Builder

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Delivers and builds the ‘dream team’…

• Keys to a winning team• Get the Right People on the Bus• Building High Performance Teams• The Real State of WE…• Housekeeping



Time Builder

Page 20

Organises you and the team to improve

inter-working…

• Time Management• Personal Efficiency Programmes• One Page Company Calendar



Build on the Success

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A stable profitable enterprise that does not

need the attention of the owner all the time…

• Buy back time• Multiply the Business Model• Expand and Roll-out• Exit



Your contacts at HARD HAT…

Page 22

Robert Harden ACA MA (Cantab.) MIoD - Director

• A keen chess-player, with an interest in how things work and how people learn, Robert Harden started out as an economist and moved into accountancy within the insurance industry, before finding his niche in operational and financial management.

• As an internal trouble-shooter, strategist and business development consultant for one of the world’s largest insurance groups, Robert has had plenty of experience of getting to the heart of what’s holding a business back and putting systems and process in place to fix it. He also has extensive experience of helping business units achieve growth and profitability through start-up, acquisitions and divestitures.

Bob Gorton MBA (Dist.), FCIM, T.Eng (CEI) – Founder and Director

• Sixteen years experience at Managing Director level, including public and private companies in technology and construction arenas

• Proven effectiveness in company turnarounds using value added, change management and assertive restructuring techniques. Catalyses change to maximise company profit, sales growth and shareholder value.

James Davey BA (Hons) MBA – Director

• An experienced commercial accountant with a passion for transformational management.

• James joined the Board of a client company in the franchised motor industry. Becoming Group Managing Director in 2002, James was responsible for a fundamental turnaround in the business turning an average loss of £1.3m p.a. into a profit of £500k within two years.


© HARD HAT Business Advice 2009 The reproduction or transmission of all or part of this document, whether by photocopying or storing in any medium by electronic means or otherwise, without the written permission of the owner, is prohibited. The commission of any unauthorised act in relation to this document may result in civil or criminal actions.

HARD HATBusiness Advice

We build profitable businesses

Call: 0870 066 2940

Email: [email protected]

Web: www.hardhatbusiness.com


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