Welcome to the

Lake Erie CouncilPopcorn & Join Scouts Kick-off

Unit funding model and popcorn fall rally’s 2017

Desired Outcomes of Tonight

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• Share the current vision and strategy on a

reimagined unit funding model

• Secure Unit Commitments

• Share the current vision and strategy on a

reimagined new family engagement plan

• Units begin needed preparations, planning and begin

executing

Lake Erie Council

“Our future is not

something we enter; our

future is something we

create.”

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“GREAT ORGANIZATIONS

GROW

BECAUSE

GREAT ORGANIZATIONS

CHANGE”

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START WITH

WHY

So, what’s next?

Build a new organization as a result

of asking the right questions…

especially...

What should the goal(s) of

our new organization be?

Internal and External

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How should we build it today?

Building Our New Organization

Internal- It’s all about our units…

• What resources do units need to be

successful?

• Are we set up to support out units?

• *Do we have the best staffing

structure to support our units?

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Popcorn 2017- What’s the goal?

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A simple and compelling

way for units to fund

their amazing program

with excellent support

from their council!

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Too Expensive

Too Complicated

Inventory

Not worth it $

Prizes

Too Hard/Long

Too Many items

Training

Returns ($)

Compelling

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50%

The Concept

300,000 items at

$10/ each = 1.5mm

to build healthy and

strong units

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The Products

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$10.00

The Products- Exciting Partnership!

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On line product line-up (now)

note: change through out the fall

season

Selling Methods and Training Resources

Helpful Resources

• Visit sell.trails-end.com after this Kickoff for more good ideas and resources!

– Download and Customize the following:• Program Planning Spreadsheet

• Scout Incentive Handout

• Unit Kickoff Presentation

• Parent Handout

• Product and Promotional Images

• Selling Tools – Posters, Scout Sales Script & Safety Tips Cards, etc.

– Also available…• Training Videos

• Trail’s End Scholarship Information

• Frequently Asked Questions

Unit kickoff party

• The single most important thing is…

ENTHUSIASM!

• If it’s not you, then find that person!

• Dress up the room, pop popcorn.

• Have games for Scouts to play the minute they walk in

the door.

• Role play a “sale” either at a storefront or at the

neighbor’s door.

• Families should walk out excited, informed, and ready

to sell.

Online Selling Training

Make account registration part of your kickoff

• Pick a location that has access to Wifi and ask parents to bring a tablet or smartphone (have extra laptops available if possible)

• Walk parents through the quick steps of registration, and run through the ways to share the personalized fundraising page

Host a text messaging blitz campaign

• Pick one meeting night to hold the blitz

• Give parents ample notice for the event

• Send each Scout’s personalized fundraising page to friends and family via text message

Trail’s End University – Additional Training

Courses For Everyone!First Time And Experienced Kernels

• Training courses linked from the

Trail’s End Popcorn System

• Learn to sell like the top selling units

Recognition and Incentives (Page 7) in leader’s guide

Mega-Corn- Trails End Piece Patch

Story:The evil robot, Mega-Corn the Destroyer has come to planet Earth to eat all of the world’s popcorn, so Earth has called upon The Popcorn Squad, a group of brave and adventurous Scouts with super powers, to stop Mega-Corn before planet Earth is eradicated of all traces of popcorn!

Scouts Earn All Six Patches▪ Participation: Sell One Item▪ Online: Make One Online Sale▪ Military: Sell One Military Donation▪ One of Each: Sell One of Each Item▪ Sellers Club: Reach Selling Goal (set by Council)▪ Top Seller: Reach Top Selling Goal (set by Council)

Trail’s End Piece Patch

Trail’s End National Rewards

Earn Money for College!Online Prize Program

Key Sales Dates

(Page 6) Leader’s

Guide

Ordering and

Distribution

(Pages 8 & 9)

Thank you for your partnership!