Data Append Mastery

WELCOME TO THE TRAINING

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D.A.M.

What You’ll Learn Today:

• Why Data Appending Can Be Used For Good or Evil

• What is Data Appending

• Terminology of Data Appending

• Who Uses Data Appending

• Hierarchy of Data Append Companies

• When to Append Data and When Not To

• Best Practices of Data Appending

CAN I SHARE THREE QUICK STORIES, IS THAT OK?

Why Data Appending Can Be Used For Good And Evil

DISCLAIMER: What’ You’re About To Learn Today Will Change The Way You

Run Your Business FOREVER!

How I Discovered Data Appending And What It Did

For My Business

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First Discovered Data Appending

What Department of Education And The Collection Agencies Was Doing

Student

Loan

Default

SEND TO DATA

APPEND

COMPANY

ADD

MISSING

DATA(PHONE/EMAIL)

CALL THE

BORROWER

How Can I Use This In My Real Estate Business?

Data of

Foreclosures

SEND TO

DATA

APPEND

COMPANY

ADD

MISSING DATA

(PHONE/EMAIL)

CALL THE

OWNER

When I Realized I Can Get ANYONE’s Cell Phone and Emails Address I…

• Appended data on returned mail

• Appended data of journalist/radio host so I can get on radio stations or get articles written.

• Appended data of “accredited investors” to run retargeting ads to raise money for my business.

• Appended data for casting directors to run ads for my friends who are getting auditions for blockbuster movies/shows.

• Appended data of ‘farm area’ of specific locations.

• Appended data of wild fires, hurricanes, and natural disasters.

• Appended data on ‘specialty real estate lists’

What Some of My Clients Have Used Data Appending For…

• Appended data of data directories for ‘specific’ occupations (think nurses, firefighter, police, doctors, teachers etc).

• Appended data of most active members on www.nextdoor.com.

• Appended data on local influencers to do media buys and sell media

• Appended data on apartment buildings

• Appended data on homeowners insurance.

What is Data Appending?

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What is Data Appending?

• Data appending is simply the process of adding (append) missing information.

• This is something Fortune 500 companies have been using for many years.

• One of the most cost effective way to grow your business IF you understand it’s power and utility.

What is Data Appending?

DATA

ADD

MISSING

DATA(ADDRESS/PHONE/EMAIL)

LEAD(s)(Appended Data)

What is Data Appending?

DATA

ADD

MISSING

DATA(ADDRESS/PHONE/EMAIL)

• Data appending is simply the process of adding (append) missing information.

• For the purpose of “business owners” we simply want a valid phone, email and/or both.

LEAD(s)(Appended Data)

Example of Data Appending

Example of Data Appending

Multiple Phone Numbers

Terminology of Data Appending

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Terminology of Data Appending

• Just like the term “Internet”…we have different ‘slangs/terms’ that are used.

• Different industry calls this differently.

• Goal: For you to understand “What these terms REALLY mean and how it applies to YOU”.

Terminology of Data Appending

• Data Augmentation

• Skip Tracing

• Reverse _________• Reverse Domain• Reverse IP• Reverse Address• Reverse Phone

• Skip Locate

• Data Recovery

• Fugitive Debtor Recovery

“Give me a REAL cell phone or email ☺”

Who Uses Data Appending

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Fortune 500 Companies

DATAOF CURRENT

BUYERS

ADD MISSING

DATA(ADDRESS/PHONE/EMAIL)

APPENDED

DATA

MARKET TO

THE BUYERS

Fortune 500 Companies

PAST

CLIENTS

ADD MISSING

DATA(ADDRESS/PHONE/EMAIL)

APPENDED

DATA

MARKET TO

THE BUYERS

Fortune 500 Companies

OLD LEADS

ADD MISSING

DATA(ADDRESS/PHONE/EMAIL)

APPENDED

DATA

MARKET TO

THE BUYERS

Bail bondsmen

PERSON ON

BAIL

ADD MISSING

DATA(ADDRESS/PHONE/EMAIL)

APPENDED

DATA

BRING THEM

IN

Repo Man

DEFAULTED

CAR NOTE

ADD MISSING

DATA(ADDRESS/PHONE/EMAIL)

APPENDED

DATAREPO CAR

Entrepreneurs

DATA

ADD MISSING

DATA(ADDRESS/PHONE/EMAIL)

APPENDED

DATA

SELL THEM

SOMETHING

Who Uses Data Appending

• Fortune 500 Companies

• Government (CIA, FBI, IRS, Department of Education, etc)

• Debt Collectors

• Private Detective

• Repossession Agent

• Lawyers

• Police

• Journalist

• Bail Bondsman

• Process Server

• Stalker

• Savvy Entrepreneur (like you)

Hierarchy of Data Append Companies

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TYPES OF DATA APPEND COMPANY

• 3-Types of Data Append Company

• All three has pro’s and con’s

• The ultimate goal SHOULD NOT be ‘cost’ but more ‘is the phone numbers’ REAL.

Tier 1: ONLY credit agencies like Experian, Equifax, Transunion.

Tier 1

Tier 2

Tier 3

- Pro: THE BEST data and up to date records.

- Con: VERY hard to get ‘batch services’ or able to append data at scale:

Cost can range from $1 to $2.50 Per Record*

Setting up an account you’ll be required to have an office, background check, physical inspection, and accounts with them I’ve been told that is harder to get.

DOES NOT WANT TO GIVE ACCOUNTS FOR ‘MARKETING’. FOR REAL ESTATE YOU MUST USE THE TERM ASSET VERIFICATION.

BEST DATA: WITH: TLO.COM (OWNED BY TRANSUNION) BOUGHT OUGHT MERLIN DATA AND FOUNDER WAS THE CEO OF LEXISNEXIS.COM

*Disclaimer: I pay 35 cents a record

www.joinonlinetraining.com/append

Tier 1: ONLY credit agencies like Experian, Equifax, Transunion.

- Pro: THE BEST data and up to date records.

- Con: VERY hard to get ‘batch services’ or able to append data at scale:

Cost can range from $1 to $2.50 Per Record*

Setting up an account you’ll be required to have an office, background check, physical inspection, and accounts with them I’ve been told that is harder to get.

DOES NOT WANT TO GIVE ACCOUNTS FOR ‘MARKETING’. FOR REAL ESTATE YOU MUST USE THE TERM ASSET VERIFICATION.

BEST DATA: WITH: TLO.COM (OWNED BY TRANSUNION) BOUGHT OUGHT MERLIN DATA AND FOUNDER WAS THE CEO OF LEXISNEXIS.COM

*Disclaimer: I pay 35 cents a record

GET THESE ACCOUNT IF YOU CAN!

Tier 1

Tier 2

Tier 3

www.joinonlinetraining.com/append

Tier 2: ONLY SPECIALIZES ON THIS, LIST BROKERS, SPECIALIZED MARKETING AGENCIES.

- Pro: Easier to access data, cost is cheaper, and most have ‘batch services’.

- Con: VERY hard to find a legitimate source and a company that keeps pricing ‘the same’. Most goes up in time as the company expands.

Cost can range from $0.50 to $1 Per Record.

www.lexisnexis.com / www.accurint.com

Tier 1

Tier 2

Tier 3

www.joinonlinetraining.com/append

Tier 2: ONLY SPECIALIZES ON THIS, LIST BROKERS, SPECIALIZED MARKETING AGENCIES.

REMEMBER THIS: Tier 2 companies “arbitrages” data from Tier 1 companies to sell it consumers.

I.e.. If Tier 1 sells data at 35 cents a record via API push… they are selling the data at $1 making 65 cents a record.www.lexisnexis.com / www.accurint.com

Tier 1

Tier 2

Tier 3

www.joinonlinetraining.com/append

Tier 3: REALLY EASY to find but phone numbers suck!

- Pro: Cost is the ‘cheapest’ and most data provider are pulling data from these vendors.

- Con: Phone number sucks!

Cost can range from $0.01 cents to $0.40 a record.

Setting up an account is easy and phone numbers are garbage and most companies sell this as a holy grail!

I DO NOT RECOMMEND THIS!

LAND LINE VS CELL PHONE LINE

Examples are publicrecords.com, Intelius.com,

WhitePages.com, Argali.com, spokeo.com, peoplefinder.com, publicdata.com

Tier 1

Tier 2

Tier 3

www.joinonlinetraining.com/append

Personally I Will ONLY Work With Tier #1 and Tier #2 companies ONLY!

• Tlo.com

• www.lexisnexis.com

www.accurint.com

• More info at:

www.joinonlinetraining.com/append

Tier 1

Tier 2

Tier 3

www.joinonlinetraining.com/append

When to Append Data and When Not To

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What is Data Appending?

DATA

ADD

MISSING

DATA(ADDRESS/PHONE/EMAIL)

APPENDED

DATA

A

B

OR

If You Want To Catch A Fish How Would You Do It?

DATA

For Real Estate

EXPIREDS

ADD

MISSING

DATA(ADDRESS/PHONE/EMAIL)

APPENDED

DATA

A

B

OR

Where Are You Fishing?

EXPIREDS

For Real Estate

FSBO

ADD

MISSING

DATA(ADDRESS/PHONE/EMAIL)

APPENDED

DATA

A

B

OR

Where Are You Fishing?

FSBO

For Buyers and Loans

CUSTOM

DATA

ADD

MISSING

DATA(ADDRESS/PHONE/EMAIL)

APPENDED

DATA

• Apartment Building

• Rent is $2,000 per month

• Total Units 25

• Address only changes based on “Unit”

For Motivated Sellers

CUSTOM

DATA

ADD

MISSING

DATA(ADDRESS/PHONE/EMAIL)

APPENDED

DATA

• Probate

• Full Authority (or it can be Limited)

• Going after the executor and all the heirs

• Side note: For limited: I like overleveraged

(Probate Short Sale)

For Motivated Sellers

CUSTOM

DATA

ADD

MISSING

DATA(ADDRESS/PHONE/EMAIL)

APPENDED

DATA

• Abatement Order List / Property Violation

• Personal Name (No LLC or Trust)

For Motivated Sellers

CUSTOM

DATA

ADD

MISSING

DATA(ADDRESS/PHONE/EMAIL)

APPENDED

DATA

• Tax Default List (12 months ago)

• With Equity

• Personal Name (No LLC or Trust)

• Foreclosure at one time and LENDER

paid for property tax.

For Motivated Sellers

CUSTOM

DATA

ADD

MISSING

DATA(ADDRESS/PHONE/EMAIL)

APPENDED

DATA

• SFR

• Principal

• Two-Story

• Length of Owner: Over 30+ years

• Low CLTV under 50%

• Female

• Vesting: Widowed

For Motivated Sellers

CUSTOM

DATA

ADD

MISSING

DATA(ADDRESS/PHONE/EMAIL)

APPENDED

DATA

• SFR

• Absentee Owner (Out of State)

• Owned 20-25 years

• Going after 1031 exchanges (multiple

transactions)

• Helping owners avoid depreciation

recapture tax

For Motivated Sellers

CUSTOM

DATA

ADD

MISSING

DATA(ADDRESS/PHONE/EMAIL)

APPENDED

DATA

• SFR

• Lot Size 6,500+

• Footprint 1,100 or less

• Zoning R2,R3,R4,C1,C2,M1,M2

• No LLC, No Trust

• Sight unseen I can make an offer based

on LOT size.

• If someone wants to sell sure, if not go

on to the next.

• Each deal makes me over $50,000.

• I’m focused on the 80/20

What I Want You To Do:

• Grab a piece of paper…

• Who is the ideal/best client to append data?

• Don’t think, just write.

• Try to get at least 12…

• Questions to ask yourself: If I can talk to anyone to get business today, who would it be? Be specific. ☺

Q&A

PLEASE TYPE YOUR QUESTIONS IN

If you have a mic, let’s talk! ☺