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Wellbeing + Total Rewards Cassie Buckroyd, MPH Manager, Wellbeing Programs Columbia Sportswear Company
Wellbeing + Total Rewards
Cassie Buckroyd, MPH Manager, Wellbeing Programs Columbia Sportswear Company
Hi, I’m Cassie. • Manager, Wellbeing Programs @
Columbia Sportswear Company • 13 years in corporate wellness
• 8+ years with vendors: Quality Health Solutions, WebMD
• 4+ years on employer side: Columbia Sportwear Company
• Educational Background • Psychology & Public Health
• Interests • Hiking/backpacking • Family + Friends • Jewelry Design
WELCOME!
1. The Evolution of Wellbeing
2. Columbia Sportswear Programs
3. The Future & Key Learnings
This is an interactive session ☺
Some topics we’ll be covering:
Session objective: to take a learning and action items back to your workplace
The Evolution of Workplace Wellbeing
Worksite Wellness in the 1990’s and 2000’s The promise: To lower corporate health care expenditures by investing in preventive health, educate employees on healthcare consumerism, and manage chronic and catastrophic health conditions.
The sell: An ROI of as much as 5:1 on investments made toward employee wellness.
The program: Health Risk Assessment + Biometric Screening + Telephonic Health Coaching and/or Targeted Interventions = Premium Discount.
The 2010’s
" Outcomes based programs " Biometric screenings " Telephonic health coaching " Gamification – corporate health challenges & competitions " Fitness device integration " ROI to VOI " “Wellness” to “Well-being” " Stress management & emotional health " Financial wellness
2010
2017
The Present “As the line between work and life blurs, providing a robust suite of well-being programs focused on physical, mental, financial and spiritual health is becoming a corporate responsibility and a strategy to drive employee productivity, engagement, and retention.”
-2018 Deloitte Global Human Capital Trends
Trends • Employee well-being is emerging as a strategic business priority
• Focus on company values, attraction/retention, productivity, business outcomes
• A decline in programs designed to reduce health care expenditures • Modern programs are focusing on emotional health, financial
wellness, mental health, mindfulness, sleep, and stress. • Nutrition and physical activity are also key components. • Corporate initiatives, such as inclusion & diversity and social
responsibility are being rolled into wellbeing programs • Programs are high-touch and truly personalized, focusing on digital
resources as well as work environment. • 2/3 of organizations state that well-being programs are critical part of
brand and culture, and yet…
…there is still a significant gap between what employers offer and what employees want.
What’s hot right now " Flexible work policies " Paid family/parental leave " Student loan repayment programs " Volunteer programs, corporate responsibility " Career development " Work environment: collaboration spaces, meditation rooms,
green buildings (green walls), onsite fitness centers, healthy food options, onsite “self-care” (massage, acupuncture), coaching
" Focus on performance, company values, attraction/retention
Wellbeing @ Columbia
Sportswear Company
HR Purpose & Vision
Purpose:
Vision:
We enable and develop a winning team with a passion for active lives.
#TOTAL REWARDS$
COMPENSATION Salary/Base Pay, Annual Bonus, Equity
BENEFITS Medical, Dental, Vision, Voluntary, Transportation/Commuter, 401K, Leave
WORK-LIFE Fitness classes, Wellness Classes, Onsite Health Services, Partios, Volleyball, Adventures, Schedule
RECOGNITION AND REWARDS Years of Service, Retirement, Peer-to-peer, Spot Awards, Manager recognition, Performance
CAREER DEVELOPMENT TAP, Stretch Assignments, Learning & Development, Career Pathways, Promotions
EMPLOYEE WELLBEING ECO-SYSTEM
EMPLOYEE WELLBEING INITIATIVES ARE FOCUSED ON 5 PILLARS THAT COMPRISE OUR EMPLOYEE WELL BEING* ECOSYSTEM.
CAREER
SOCIAL
COMMUNITY
FINANCIAL
PHYSICAL NUTRITION, MOVEMENT, SLEEP, EMOTIONAL, RESILIENCY
RELATIONSHIP BUILDING, COLLABORATION, NETWORKING, FUN
FINANCIAL WELLNESS & CONFIDENCE, BOTH PERSONAL & BUSINESS
INTEGRATED WITH CAREER & LEADERSHIP DEVELOPMENT
CONNECTION TO A PURPOSE DRIVEN COMMUNITY
*Rath, Tom; Harter, Jim; Well Being; Gallup; 2014
Employee well-being leads our total rewards strategies
& programs
We ignite human potential for growth
5 Pillars of Total Wellbeing
Physical Social/Emotional Financial Career Community
“Total rewards encompasses six components — compensation, benefits, work-life effectiveness, recognition, performance management and talent development — that collectively define an organization's strategy to attract,
motivate, retain and engage employees. These components represent the tool kit from which an organization chooses to offer and align a value proposition that results in satisfied, engaged and productive employees who, in
turn, create desired business performance and results.”
Wellbeing as (the) Total Rewards Strategy
“Total rewards encompasses six components — compensation, benefits, work-life effectiveness, recognition, performance management and talent development — that collectively define an organization's strategy to attract,
motivate, retain and engage employees. These components represent the tool kit from which an organization chooses to offer and align a value proposition that results in satisfied, engaged and productive employees who, in
turn, create desired business performance and results.”
Wellbeing as (the) Total Rewards Strategy
We ignite human potential for growth
5 Pillars of Total Wellbeing
Physical Social/Emotional Financial Career Community
Fitness Nutrition
Sleep Preventive Health
Medical/Dental/ Vision
Leave of Absence
EAP
Social Events
Volleyball
Outdoor Trips
Recognition
Compensation
Bonus/Rewards
Student Loan Repayment
Financial Education
401K
Performance Management
Career Planning
Parental Leave Program
Leadership Development
Company vision, mission
Inclusion & Diversity
Volunteer Program & Donor
Matching
2014: Our Starting Point Needs Assessment Communications Branding Partnerships
Data Work environment
Resources Existing programs
Segment employees Identify communication
channels Create a calendar
Align to consumer or corporate brand
Engage employees Create brand guidelines
Facilities Corporate
Responsibility Internal
Communications Organizational Eff. Organizational Eff. From: To:
What’s Next
Technology Brand/Comms Personalization Metrics Internal Alignment
Enterprise Mindset | Workforce Ecosystem | Global Scalability
Accessible
Equitable Automated
Planned
Scalable Aligned Data Driven
Dynamic
Segmented
Integrated Outcomes Driven
Communicated
Strategic
Wellbeing + Total Rewards = Employee Experience
What I’ve Learned in 4 Years
1.!Start by seeking to understand 2.!Leverage internal relationships 3.!Be inclusive and equitable 4.!Align your strategy to something
bigger 5.!Start small, celebrate often
