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What is a Lean startup

Date post: 15-Sep-2014
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What is a Lean startup and customer development, and how to do a lean startup in 3 step process,
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Startup Leadership program Bangalore 5 October 2013
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Page 1: What is a Lean startup

Startup Leadership programBangalore

5 October 2013

Page 2: What is a Lean startup

Lean Startup?

Business model

Customer ValidationCustomer

Discovery

Riskiest Assumption

Pivot Idea

MVP

Value Proposition

Hypothesis

Customer Interviews

Customer Segment

‘Jobs’ to be

done

Eliminate waste

Page 3: What is a Lean startup
Page 4: What is a Lean startup

@eric ries

Page 5: What is a Lean startup

But In a startup…

Problem: UnknownSolution: Unknown

Unknown: Unknown

Page 6: What is a Lean startup

@eric ries

Page 7: What is a Lean startup

@eric ries

Page 8: What is a Lean startup

A Startup is a temporary organization designed to search for a repeatable and scalable business modelSteve Blank

Page 9: What is a Lean startup

As a Scientific

Approach

Page 10: What is a Lean startup

Document you idea

Process

1

Identify riskiest assumption2

Systematically test you assumptions3

Page 11: What is a Lean startup

Fill your Business Model Canvas

Page 12: What is a Lean startup

Assumption

Assumption

Assumption

Assumption

Assumption

Assumption

Assumption

Assumption

Assumption

Business Model Canvas

Page 13: What is a Lean startup

Search for Business model

Customer Discovery Customer Validation

Page 14: What is a Lean startup

Customer Discovery Customer Validation

• Is the problem worth solving

• Do we have a solution that meets customer

needs• Are customers ready to

pay•Do we have a profitable

business model

Search for Business model

Page 15: What is a Lean startup

Minimize total time through the loop

Page 16: What is a Lean startup

Customer Discovery Customer Validation

• Are there enough people to buy

• Are we able to sell to them

• Do we have a repeatable business

model

Search for Business model

Page 17: What is a Lean startup

Customer Discovery Customer Validation

• Are there enough people to buy

• Are we able to sell to them

• Do we have a repeatable business

model

Search for Business model

• Is the problem worth solving

• Do we have a solution that meets customer needs

• Are customers ready to pay• Do we have a profitable

business model

Pivot


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