&
What is No Roof Left Behind? • No Roof Left Behind is a program designed to bring local communities
and contractors together around families in need
• Through a partnership with GAF, NRLB provides local roofing
contractors with a framework to install a new roof at no cost, for a
deserving homeowner, chosen by the community
• NRLB is based on exclusive territories now available to Master Elite
and Certified Contractors - only one contractor per population of approx
500,000 is selected to participate
• GAF will be donating roofing systems to approved NRLB builds, across
the country
• The patented NRLB system automates the entire process and gives
GAF Master Elite and Certified Contractors everything needed to
ensure a big win, for roofing contractors and the community, year-after-
year
Why Participate in NRLB? • Research shows that over 80% of homeowners will change brands
to do business with roofing contractors committed to their local
communities. The NRLB program:
– Builds Credibility . . . Positions contractors as trusted supporters of their
communities
– Is Exclusive . . . Only one contractor per designated area can become
NRLB certified
– Drives SEO and Web Traffic . . . NRLB keeps visitors coming back and
social plug ins help to spread the word about contractors’ community
service
– Builds Brands . . . NRLB focuses the attention where it belongs – on the
contractor, which leads to exposure in local press, additional leads and
referrals, and more sold jobs at higher profits
What Do Contractors Get? NRLB helps roofing contractors achieve positive recognition and local
media exposure, for “doing good” in their local communities. Standard
program includes for $2075:
– Exclusive Territory comprised of an area of approximately 500,000 people
– Free Roofing Systems provided by GAF
– Suggested Program Calendar which may be customized by contractors
– Communication Templates designed to help contractors communicate easily and
effectively with nominees, the community, and local sponsors
– Marketing and Public Relations Guide with instructions to help maximize exposure and
benefits, including templates for press releases and announcements
– Customizable Website and Roof Give-Away System with a year-long subscription that
allows contractors to administer their exclusive NRLB program from the nomination through
the voting process
– Sponsorship Opportunities where business partners can show their support and have their
logo and website featured on contractors’ program home pages
– Install Celebration Plan helps maximize visibility of contractors’ efforts in the community by
turning the installation into a celebration – with guidance from NRLB
**Appendix with full info
What is the Process?
Process for Contractors:
1. Go to local, participating GAF distributor
2. Order materials from distributor; distributors will be instructed to give materials free of
charge
3. Have distributor call Dena Elie at No Roof Left Behind for GAF approval code
4. NRLB will ask distributor to cover local delivery costs (if yes, distributor will be
promoted as a local sponsor of the build)
5. Distributor sends invoice with valid code to GAF Rebate Center at [email protected]
6. GAF issues credit memo to reimburse distributor at market price
7. If distributor will not cover delivery costs, GAF will cover costs
Contractor’s Customizable Website
• Customizable logo (including link), contact info and company profile
• Integrated with contractor’s Facebook and Twitter
Contractor’s Customizable Website
Nominations approved by contractor display for the community to view.
Contractor’s Customizable Website
• Unique nominee stories generate tremendous public engagement.
• Social media integration makes commenting on nominees easy.
Goodwill Gesture Garners Press
To learn more about the benefits of becoming an exclusive No Roof Left Behind
contractor, contact Dena Elie at [email protected]
No Roof Left Behind Standard Membership • Program Description: NRLB is a robust, patented system that helps roofing contractors achieve positive recognition, and local media exposure, for “doing
good” in their local communities. The standard program includes: • Exclusive territory comprised of one area of approximately 500,000 people • Free roofing systems for NRLB builds provided by GAF and Allied Supply • A suggested program calendar. Contractors may customize their own dates • Communication Templates: Designed to help contractors communicate easily and effectively with nominees, the community and local sponsors.
• Step-by-step program instructions and schedule. • Donation solicitation, announcements and follow-ups . • Nominee communication templates. • Finalists communication templates.
• Marketing and Public Relations Guide: Proven marketing, public relations, social media and community relations instructions, to help contractors maximize
exposure and benefits from participating in the NRLB program. • Press Release Template • Customizable Public Service Ann cements • Marketing Guide to maximize local exposure • Community Engagement Guide • Social Media Promotion Guide • Installation Celebration and Marketing Plan
• A customizable NRLB website page featuring your logo and company information where you can:
• Accept nominations – including stories and photos • Narrow nominees • Manage voting • Year end wrap up – including photos, captions and video.
• Private administration portal, giving you full control of your program, including exactly what is published online. • Seamless integration with your website, social media and marketing. • Bi-monthly communications to coach your team through the process, featuring tips and tricks for engaging the public every step of the way. • Dedicated contractor support by the NRLB team. *Additional, outsourced, marketing, public relations and social media marketing services are available to NRLB contractors at a discounted group rate of $130/hour. Price: $2,075/year