PWHAT IS SOCIAL MEDIA ?Jez Jowett, HSE Global Director#Jezmond.

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The Context for Social Media - Evolution of Communication

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The Context for Social Media - Consumers, trust and transparency.People trust friends and people ‘like me’, not advertising.

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Defining Moment : WEB2.0 (Tim O’Reilly 2005)Free, easy, open, collaborative.

The 4 Pillars : Content, Communities, Communications, Connections

CONTENTit’s Elvis

COMMUNITIESlove you or hate you

COMMUNICATIONSeasy, instant

CONNECTIONSsuper smart, super connectors

All these factors, gave ‘birth’ to social media (though people had been social online since 1972)

+ Price, broadband penetration, WIFI.

+ Education, experience, confidence.

+ Online friends. Virtual. Chat. Skype.

+ FUN! I’ll Facebook You! ;-)

All these factors, gave ‘birth’ to social media (though people had been social online since 1972)

+ Price, broadband penetration, WIFI.

+ Education, experience, confidence.

+ Online friends. Virtual. Chat. Skype.

+ FUN! I’ll Facebook You! ;-)

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Social Media Sites (& tools)

FILMShare your own video or watch and comment on others

PHOTOUpload your images for others to see, discuss and download

FRIENDSConnect with your friends (find, share, comment, upload, discuss)

A THOUGHTExpress yourself in 140 characters

THOUGHTSCommit to digital paper what you find interesting and want others to

SOUNDSShare what you are listening to with others, and vice versa

LOCATIONShare where you are and what you are doing, and find friends

PROFESSIONConnect with colleagues, interests and qualifications

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A DAY IN THE LIFE OF......... JEZMONDO

HOW I USE SOCIAL MEDIA

Social Media in practise

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7.15am

Woke up to this

7.35amChecked mail and messages

7.50am

1st day @ school

3255

18

7.57am

Packed our bags & pockets

Twitter Sky News

Custom mac

macbook

macbook

macbook

Mac bag

Mac mini

Wii Board

Wii

Mac keyboard x 3

Remote mouse

HD RFID

FLIPiPodphone

iPhoneCables+

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7.58am

Got on 1 of these

(with WIFI)

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7.59am

Past here

8.00am

Reply to messages

144

8.01am

Check in to the ‘bus’

492

8.05am

Login to Twitter

1840

8.06am

Twitter - friends first

(RT)

7452

8.08am

Twitter - Work next

Follow interest

8224

8.09am

Twitter - Work next

Follow person

4215

8.12am

YouTube - Twitter link

Follow person

17,000

8.20am

LinkedIn - Invites

Accept invite

668

8.30am

Facebook - Wall

View, watch

1245

30

8.40amArrive at Cake. Happy people.

8.50amAt desk - lots of feeds (big screen)

15

60

125

456

2450

3018

9.00am

Facebook

6 comments240 friends4 likes1 party invite

1800

240

1340

1 !

3185

9.01am

YouTube

125

456

80

34

9.02am

Brand Republic alerts

2450

456

2906

9.08am

Twitter Analysis

7860

9.16am

Traditional start of the day.

What’s the point?

BY THE TIME I’VE GOT TO TRADITIONAL MEDIA,

I’VE GENERATED MORE CIRCULATION

BY MY OWN ‘SOCIAL’ MEDIA

100,000 + OTS

What have I consumed and shared ?

OpinionStatusNewsLocationFriends and familyEntertainmentUseful thingsTickets, event informationExclusives

Social Media content fuels conversations

Successful brands in social media make themselves part of the conversation with branded content, ie...

Brands create communities for fans to get closer to them

Other : http://www.facebook.com/Dominos?sk=wall

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Brands create video content that people want to watch

Other : http://www.youtube.com/user/desperados

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Brands create locations that people want to check in to

Brands post messages that people want to read and share

Brands create applications that are useful to consumers

Brands create blog posts that people read and share

The Future

“Social media is the on-going conversation of the planet. As time goes on, it is my home on the internet.

It is my home page, the place where I spend the most time. It is where I do business. It is where I hang out with my friends.

It’s where I find out about new movies, television and products.” Kurt Sondregger, VP Marketing, Ploom.

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