The Context for Social Media - Consumers, trust and transparency.People trust friends and people ‘like me’, not advertising.
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Defining Moment : WEB2.0 (Tim O’Reilly 2005)Free, easy, open, collaborative.
The 4 Pillars : Content, Communities, Communications, Connections
All these factors, gave ‘birth’ to social media (though people had been social online since 1972)
+ Price, broadband penetration, WIFI.
+ Education, experience, confidence.
+ Online friends. Virtual. Chat. Skype.
+ FUN! I’ll Facebook You! ;-)
All these factors, gave ‘birth’ to social media (though people had been social online since 1972)
+ Price, broadband penetration, WIFI.
+ Education, experience, confidence.
+ Online friends. Virtual. Chat. Skype.
+ FUN! I’ll Facebook You! ;-)
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Social Media Sites (& tools)
FILMShare your own video or watch and comment on others
PHOTOUpload your images for others to see, discuss and download
FRIENDSConnect with your friends (find, share, comment, upload, discuss)
A THOUGHTExpress yourself in 140 characters
THOUGHTSCommit to digital paper what you find interesting and want others to
SOUNDSShare what you are listening to with others, and vice versa
LOCATIONShare where you are and what you are doing, and find friends
PROFESSIONConnect with colleagues, interests and qualifications
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7.57am
Packed our bags & pockets
Twitter Sky News
Custom mac
macbook
macbook
macbook
Mac bag
Mac mini
Wii Board
Wii
Mac keyboard x 3
Remote mouse
HD RFID
FLIPiPodphone
iPhoneCables+
What’s the point?
BY THE TIME I’VE GOT TO TRADITIONAL MEDIA,
I’VE GENERATED MORE CIRCULATION
BY MY OWN ‘SOCIAL’ MEDIA
100,000 + OTS
What have I consumed and shared ?
OpinionStatusNewsLocationFriends and familyEntertainmentUseful thingsTickets, event informationExclusives
Social Media content fuels conversations
Successful brands in social media make themselves part of the conversation with branded content, ie...
Brands create communities for fans to get closer to them
Other : http://www.facebook.com/Dominos?sk=wall
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Brands create video content that people want to watch
Other : http://www.youtube.com/user/desperados
The Future
“Social media is the on-going conversation of the planet. As time goes on, it is my home on the internet.
It is my home page, the place where I spend the most time. It is where I do business. It is where I hang out with my friends.
It’s where I find out about new movies, television and products.” Kurt Sondregger, VP Marketing, Ploom.