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© Search Laboratory Ltd 2014. All rights reserved.
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MULTILINGUAL
UPDATESSeptember - 2014
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
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CHINA
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CHINESE ONLINE APPAREL
MARKET TO HIT $100
BILLION IN 2014. The online apparel
market accounted for 23% of the total online
shopping.
SOURCE China Internet Watch
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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DENMARK
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MOBILE AD SPENDING
MORE THAN DOUBLES. Danish
advertisers are expected to invest almost $270
million in paid media across mobile devices this
year.
SOURCE e-Marketer
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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FINLAND
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FACEBOOK IS BY FAR THE
MOST POPULAR SOCIAL
NETWORK. 82% of internet users in
Finland visit the site daily while only 5% use Twitter.
SOURCE e-Marketer
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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FRANCE
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B2C ECOMMERCE SALES
REACHED €13.3 BILLION This is a 10.5% gain compared with the same time
period last year.
SOURCE e-Marketer
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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GERMANY
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GUTEFRAGE.NET ACTS AS
THE GERMAN EQUIVALENT
TO QUORA. It’s also the most visited site
via mobile.
SOURCE de.statista.com
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
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ITALY
© Search Laboratory Ltd 2014. All rights reserved.
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WWF LAUNCH SHOCK PR
CAMPAIGN. Realistic life size model of a
dead rhinoceros has been placed in one of the
busiest squares in Milan using #Chièstato
(#Whodidit)
SOURCE www.milanotoday.it/cultura/rinoceronte-cadorna-foto.html
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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NETHERLANDS
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THE ONLINE MARKET
MAKES UP FOR 18% OF ALL
EXPENSES. The increase of tablet use to
shop online has increased from 8% to 10%.
SOURCE Thuiswinkel Waarborg
© Search Laboratory Ltd 2014. All rights reserved.
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NORWAY
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ONE THIRD OF INTERNET
USERS PURCHASE
THROUGH INTERNATIONAL
SITES. The majority still chose domestic sites
for digital purchasing.
SOURCE e-Marketer
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
RUSSIA
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YANDEX.MASTERS HAS
LAUNCHED. This service replicates
Google Helpouts but the services promoted, such
as labour work, are primarily based offline.
SOURCE Company Yandex
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‘PAYMENT WIZARD’ IS
CURRENTLY BEING
TESTED. It’s a payment service which
allows you to pay directly on the SERPs.
SOURCE Company Yandex
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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SPAIN
© Search Laboratory Ltd 2014. All rights reserved.
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ECOMMERCE IS UP BY
22.5% IN 2014. Last year B2C
transactions reached €14.4 billion for the whole of
2013
SOURCE abc.es
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20.7 MILLION PEOPLE USE
THE INTERNET DAILY.93.5% of internet users are considered frequent
users.
SOURCE abc.es
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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SWEDEN
© Search Laboratory Ltd 2014. All rights reserved.
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LOW CONVERSION RATE IF
YOUR WEBSITE ISN’T
MOBILE FRIENDLY. 50% of online
users research on mobile device but only 11%
actually convert.
SOURCE Internetworld
© Search Laboratory Ltd 2014. All rights reserved.
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MORE DELIVERY OPTIONS
ARE REQUESTED. With ecommerce
expanding and more people buying online, the
demand for different delivery options is growing.
SOURCE Internetworld
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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