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© Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 MULTILINGUAL UPDATES June - 2014
| Date post: | 08-May-2015 |
| Category: |
Marketing |
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© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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MULTILINGUAL UPDATESJune - 2014
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
JEAN-CHRISTOPHE VERRO
BELGIUM
© Search Laboratory Ltd 2014. All rights reserved.
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BELGIAN ECOMMERCE REGULATIONS SET TO CHANGE. Delivery must be made within 30 days and ecommerce sites need to inform buyers of their rights.
SOURCE JDN
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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SARAH TRAMM
DENMARK
© Search Laboratory Ltd 2014. All rights reserved.
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ONLINE SHOPS TO GET MORE COMPETITIVE. This is due to sales of digital services to EU consumers now being subject to local VAT.
SOURCE FDIH
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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MOBILE AD SPENDING HAS MORE THAN DOUBLED IN THE LAST YEAR. Nine in ten internet users in Denmark now have smartphones, and advertisers are responding.
SOURCE e-Marketer
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
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KATHRIN SCHWERTHELM
FINLAND
© Search Laboratory Ltd 2014. All rights reserved.
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82% OF FINNISH INTERNET USERS OWN A SMARTPHONE. Nearly two thirds reported using a smartphone to access social networks.
SOURCE e-Marketer
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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JEAN-CHRISTOPHE VERRO
FRANCE
AMANDINE THOMAS
LÉA COSTANTINI
JEAN-YVES SCAURI
CLIO ESSONO-EKANI
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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BEAUTY BRANDS ARE THE BIGGEST INVESTORS IN PPC.
SOURCE JDN
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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HACKING INCIDENT HIT EBAY HARD IN FRANCE. 64% of French eBay consumers are unlikely to reorder through the site.
SOURCE JDN
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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DAVIDE TIEN
ITALY
© Search Laboratory Ltd 2014. All rights reserved.
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MOBILE SALES IN ITALY ARE SET TO BOOM. 64.1% of mobile phone users now own a smartphone.
SOURCE e-Marketer
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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SASKIA ROSKAM
NETHERLANDS
© Search Laboratory Ltd 2014. All rights reserved.
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58% OF MARKETERS ADMIT THEIR KNOWLEDGE OF SEARCH MARKETING IS LOW.
SOURCE: Marketing Online
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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MAKSIMS VISNAKOVS
RUSSIA
© Search Laboratory Ltd 2014. All rights reserved.
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‘SPUITNIK’, A NEW SEARCH ENGINE HAS LAUNCHED. For now, the search engine only works in beta-testing and only in Russian Federation territory.
SOURCE Internet-technologies.ru
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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‘MAIL.RU’ LAUNCHES RUSSIAN ‘YOUTUBE’. The video service contains video channels with thematically targeted content – information, games and music.
SOURCE Internet-technologies.ru
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
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ANA MIRAMBELL
SPAIN
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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CHANGES TO THE LAW OF INFORMATION SOCIETY SERVICES. These affect the use of cookies and advertorial wordings in e-mails and texts.
SOURCE adigital
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
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JENNIE LINDEHOFF
SWEDEN
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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‘THE EPIC SPLIT’ – PR STUNT. Last year’s Volvo Trucks’ campaign, ‘The Epic Split’, has now clocked up over 72 million YouTube views. The ad shows Jean-Claude Van Damme performing the splits in between two moving Volvo trucks.
SOURCE Resumé
© Search Laboratory Ltd 2014. All rights reserved.
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