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Credit Unions and Social Media

Analysis by Bernard GoldbachAthlone, Ireland February 21, 2012

Background Goal Campaign Measurement

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Most use Facebook, Twitter, e-mail, Google+ and LinkedIn

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From 1999 and now an audio book.

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#SMW#SMWNYC#SMWLON#SMW12

#twip#vinb#lls#mufc

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Social media is not a standalone activity.

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Graphic by Dena Walker @curlydena

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Real action counts—people submitting creative work.

Establish a linked collaborative social network.

Connect community collateral across media.

Develop meaningful relationships that could enhance business objectives.

Leverage real touchpoints. Refine a campaign-hardened

communications toolset.

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Part of the Social Media for Business Short Course

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bgoldbach@yahoo.com

www.insideview.ie

Profile: http://gplus.to/topgold Blog Post: http://bit.ly/cumasocialmedia List of links for this presentation:

http://delicious.com/stacks/view/N0ybSY

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You can’t just lurk on the sidelines and watch the 2012 economy unfurl. You need to be involved in the social media conversation.

Fiscal pressures from government and from the troika will suffocate those who fail to take an active role in their own destiny. If a company does not have a voice in social media today, it lacks an understanding of business intelligence.

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