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Who would be the audience for your media

Date post: 14-Jul-2015
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Q4) Who would be the audience for your media product?
Transcript

Q4) Who would be

the audience for

your media

product?

Before we could decide on who the main

audience for our film would be, we first

investigated similar movies such as The

shining, American Psycho and Psycho; all

successful psychological thrillers in their own

rights.

Gathering information from IMDB a popular

and trustworthy source, we deduced that our

audience will be 18-29s although we did have

trouble in deciding between that or under 18s

as they are the larger audience.

The research is shown below.

There is a 0.1 difference

between the gender in

our intended audience

From looking at this chart one can now understand that there is a logical choice

behind our intended audience; people aged 18-29 looking for intellectually

stimulating mainstream movies are (as shown) more likely to watch psychological

thriller

male audience and

female audience in

general are rather close

Past the 18-29 point, the

audience is steadily

decreasing.

The male and females

of our intended

audiences have a 0.1

difference, and are

again the second

largest audience

Once again Under 18s

have the larger

audience, this may be

due to the movies

influence

Like the others after

the 18-29s there is a

steady decrease;

however they still

managed at one

point to have the

same audience as

the 18-29s

Like American Psycho, the shining is a modern psychological thriller which distorts all

reason within society. Seeing as how their audience was structured in a similar way it

is clear as to why we have chose our intended audience.

Significantly large

amount of people under

18 have watched it.

Our intended

audience albeit

significantly larger

than American Psycho,

has less of an

audience than the

under 18.Once more past this point the

audience has significantly decreased;

however this still has a larger

audience than American psycho.

Looking at this chart one may now understand why we where quite hesitant in

choosing our intended audience, but we gathered that American psycho and The

shining being more modern and recent movies should be what we follow.

Although under 18’s (primarily 15-17) constitute the largest

audience for movies psychological thrillers, according to the

BBFC our movie is more veered towards 18-29s, justifying our

reason as to why we did not take much consideration into the

under 18s audience ratings.

18 works are for adults and can contain strong

issues such as:

very strong violence

frequent strong language (e.g. 'f***') and / or

very strong language (e.g. ‘c***’)

strong portrayals of sexual activity

scenes of sexual violence

strong horror

strong blood and gore

List of reasons taken from

the BBFC website which one

may find in our film.

Looking at the reasons it is evident that in choosing to do

anything below this will limit what we could add into the movie

e.g. strong violence, horror, gore, frequent strong language etc.

4)Who would be the audience

for your Media Product

How we appealed to them

● Use of Make-up, fake blood and dark lighting to create an unsettling effect

● Enigma codes to keep the audience active

● Camera shots to help establish characters

● Use of lighting to emphasise the mood of scenes

Target Audience

●16-24 years olds

● Fans of psychological thrillers

● Mixed gender – Mainly Male

● Lower to Middle Class

4)Who would be the audience

for your Media Product

How we appealed to them

● Use of Make-up, fake blood and dark lighting to create an unsettling effect

● Enigma codes to keep the audience active

● Camera shots to help establish characters

● Use of lighting to emphasise the mood of scenes

Target Audience

●16-24 years olds

● Fans of psychological thrillers

● Mixed gender – Mainly Male

● Lower to Middle Class

4)Who would be the audience

for your Media Product

How we appealed to them

● Use of Make-up, fake blood and dark lighting to create an unsettling effect

● Enigma codes to keep the audience active

● Camera shots to help establish characters

● Use of lighting to emphasise the mood of scenes

Target Audience

●16-24 years olds

● Fans of psychological thrillers

● Mixed gender – Mainly Male

● Lower to Middle Class

4)Who would be the audience

for your Media Product

How we appealed to them

● Use of Make-up, fake blood and dark lighting to create an unsettling effect

● Enigma codes to keep the audience active

● Camera shots to help establish characters

● Use of lighting to emphasise the mood of scenes

Target Audience

●16-24 years olds

● Fans of psychological thrillers

● Mixed gender – Mainly Male

● Lower to Middle Class

4)Who would be the audience

for your Media Product

How we appealed to them

● Use of Make-up, fake blood and dark lighting to create an unsettling effect

● Enigma codes to keep the audience active

● Camera shots to help establish characters

● Use of lighting to emphasise the mood of scenes

Target Audience

●16-24 years olds

● Fans of psychological thrillers

● Mixed gender – Mainly Male

● Lower to Middle Class

Happy scene Blood scene

Impact of lighting on atmosephere


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