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© 2010 Recipe Marketing
| Date post: | 29-Oct-2014 |
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Business |
| Upload: | recipe-marketing |
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© 2010 Recipe Marketing
© 2012 Recipe Marketing
WingFoot IskiateCase Study
© 2012 Recipe Marketing
WingFoot IskiateMarketing Challenge
• WingFoot Iskiate, the first chia drink mix, was created by two nurses who discovered the incredible sustaining power of chia seeds. WingFoot Iskiate is a new company and faced all the challenges of a start-up, particularly brand awareness.
© 2012 Recipe Marketing
WingFoot IskiateMarketing Strategy
• Recipe worked with WingFoot Iskiate to position its product as the “Super Natural Energy Drink.” This quickly tells the consumer what the product is and does.
© 2012 Recipe Marketing
WingFoot IskiateCreative Mix
• Recipe developed the logo and packaging for WingFoot Iskiate. The package establishes WingFoot Iskiate as an appealing trust-worthy brand and is relevant to the target consumer- heath conscious active adults.
© 2012 Recipe Marketing
WingFoot IskiateCreative Mix
• As a part of WingFoot Iskiate’s branding campaign, Recipe developed an e-commerce website. The site also features a blog and testimonials from WingFoot users. The site’s vibrant colors and action photography bring the brand’s energy to life.
© 2012 Recipe Marketing
WingFoot Iskiate Results
• Within one month of launch, WingFoot Iskiate gained placement in Whole Foods as well as regional specialty grocery stores. Sales continue to grow organically.
