Winning in delighting Consumers across all Digital touch points

Digitizing an FMCG Giant:

the Nestlé recipe

May 2017

Today, in 30’, you will see…

• … Why ‘Digitization’ is an opportunity for a large

CPG Company?

• What should be done to shape the «model of

tomorrow»?

• How to implement a winning action plan and

delight Individuals and Families?

WHY?

The Digital Revolution is introducing new paradigms … That, not only we have to understand, but (take the lead) and shape…

Examples of what keeps us up at night:

• How can we know better our Consumers’ needs, preferences,

expectations,…?

• How can we simplify the life of Individuals & Families?

• How can we help parents to spend more quality time with their

children?

For instance, IoT enables to simplify our life…

… Or to become a Top «Chef»!

Omni-Channel is the new normal

People engage on each

channel differently, but

need same level of

experience.

… And # of channels is

increasing…

Delivering Successful Omni-Channel experience Will make the difference across all Players

OMNICHANNEL

USER

EXPERIENCE

SEAMLESS

OPTMIZE PER

CONTEXT

CHANNEL

NEUTRAL

AVAILABLE

CONSISTENT

EXPERIENCE

Unified, consistent and

convenient customer

experience across channels

Ability to to choose a

channel based on when,

where, and how customer

interact with your brand

based on their personal

habits and motivations

Allow all channels to work in

tandem to best all round

experience and NO GAPS

Optimize experience on

how different channels might

be better suited to different

interactions

Seamless experience to

delivery experience

continuity while user

switches channels

WHAT?

Supported by an extremely high level of Integration … Of «best of breed» solutions

… and focusing on a few top functional priorities Using a tool & process to select our Top 10 MWB…

Personalization

Augmented Reality

ChatBots & VR/NLP/Messaging

Predictive & IA

Mobile first & Geolocation

User Generated Content

Digital Smart Analytics

Illustrative

scores

… Thereby removing the distinction «On» vs «Off» line Transforming our «Points of Sales» to «Points of Services»

…from selling to inspiring

…from telling to engaging

…from convenient to effortless

…from serving to sharing

…from rational to emotional

…from products to relationships

HOW?

1 + 2 +3 = Freedom in a Box

Most solutions have 2/3 tiers of

capabilities to be fit for use for a

wide variety of Markets

Markets to focus on the 4 Cs they

do best:

–Creative ideas

–Content

–Consumer Understanding

–Campaign

NESTLÉ CHIEF DIGITAL OPERATIONS OFFICER

DEVOPS, COMPLIANCE, NCE

MANAGER

DIGITAL TRANSFORMATION

AND PORTFOLIO MANAGER

& LAUSANNE DPM HUB

BUSINESS INTEGRATION, LEVERAGE & SUPPORT

& APAC DIGITAL HUBS

MANAGER

OMNI-CHANNEL COMMERCE

SERVICE MANAGER

DIGITAL PRESENCE and IOT SERVICE MANAGER

PERSONALIZED CONSUMER EXPERIENCE

SERVICE MANAGER

GLOBAL DIGITAL HUB &

EMENA HUB MANAGER

GLOBAL DIGITAL INNOVATION &

AMERICAS DIGITAL HUBS MANAGER

Our Team is a Sales & Product Management mindset oriented organization - Working with Functional Leaders

CONSUMER ARCHITECT and DIGITAL ANALYTICS

Growing our Barcelona

Global Digital Hub

Vevey Switzerland HQ San Francisco

Innovation center

Japan

China Shanghai

Mexico

Stamford

(NY) Los Angeles

Our Nestlé Digital Hub in Barcelona is instrumental to deliver and lead this Transformation - With already +100 Digital Talents on the floor and more to come…

Our Global Digital Ambition Moving fast, …without breaking things..

To be the industry leader in leveraging Digital Technology and eCommerce to delight consumers, enhance lives

and build brands

-Digital service layer to complement products -Personalized Consumer Experiences

- Frictionless commerce at every touchpoint

Links to go further…

We will be looking for the brightest minds in digital to join our Global Digital Hub in

Barcelona. We look forward to meeting you there!

More information on open positions: https://www.linkedin.com/jobs/search/?f_GC=es.9-1-

1&keywords=Nestl%C3%A9&location=Barcelona%20Area%2C%20Spain&locationId=es%

3A5064

http://www.nestle.com/jobs

Thank you!