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WinterPRIDE 2013 Marketing & Activations Guide

Date post:22-Mar-2016
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Looking to engage with one of the largest Gay & Lesbian Ski/Snowboard weeks in the world? GayWhistler's WinterPRIDE located at the #1 Ski Resort in the World (Whistler Blackcomb, Canada) has many opportunities for you to engage your brand Feb. 3-10, 2013 and throughout the year. Learn how you can be part of the 21st annual LGBT winter sporting, culinary, and wellness festival today!
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    BE PART OF THE MAGICGayWhistler continues to be one of the leading Gay Ski Weeks in the world especially after hosting the 2010 Olympic Winter Games.

    EXCELLENT VALUEWorld class mountain resort offers a huge array of activities for both skier & non skier, for the foodies to the clubbers. Value hotels to luxury five diamond resorts.

    HEALTHY MIX OF GUESTSWinterPRIDE has a fantastic mix of guests from the USA, Canada, and International. Primarily gay men, but growing womens market with more programming.








    Community Engagement of GayWhistlers

    WinterPRIDE 2013 Opportunities

  • [2] WinterPRIDE 2013 Marketing Agreement

    Whistler Village in RainbowsThe Resort Municipality & Merchants display Rainbows to ensure the LGBT traveler feel welcomed.

    MARKETINGA La Carte 2013

    GayWhistlers WinterPRIDE:Celebrate 21 years of the annual Gay & Lesbian Ski Week8 Days, 65 EventsFebruary 3-10, 2013

    CELEBRATING 20 YEARS OF OUT ON THE SLOPES...Born out of activism in 1992 Whistler remembers its roots and continues to evolve and balance celebration with safe welcoming spaces for the LGBT community to come together from around the world.

    KEY ACTIVATIONS GayWhistlers WinterPRIDE has a

    couple key activations available to engage our festival guests:

    1. Welcome Party: On Sunday, February 3rd from 7PM-10PM we host a mini trade show and welcome party which brings the festival guests together and helps to meet our community partners and plan their trip for the week as well as future stays in our region.

    2. Welcome Bag Inserts: Our advertisers have the option of including material to be included in the

    1,500 welcome bags each of our festival guests receive upon arrival.

    3. Prizing and Give-aways: Through out the week the festival gives away door prizes, prizes for best engagement of theme of party (i.e. best costume, best time for ski race) as well as for our GuySpy Ambassadors (volunteers) for all of their hard work.

    4. On-line web advertising: GayWhistler has a variety of advertising opportunities on the festival website including web banners, corporate profile pages, business listings, and editorial.

    20 Years2,500+ Guests

    8 Days65 Events

  • [3] WinterPRIDE 2013 Marketing Agreement

    Business Name:

    Contact Name:

    Mailing Address:

    City: Postal Code:

    Website Address:


    Phone Number:

    Marketing Opportunity: Value:

    Full Page Colour Ad 4wide x 5.75 tall $1,000 $1,000

    Half Page Colour Ad 1.9 wide x 5.75 tall OR 4wide x 2.75 tall $600

    Quarter Page Colour Ad 1.9 wide x 2.75 tall $350

    Welcome Table: $300 $300

    Village Stroll Outside booth space 8AM-6PM Feb. 4-9, 2013 $2,000

    Gift Bag Insert: min. 300 units max. 1.500 units $150

    Web Profile: $495/year $495/year

    Web Banner 728x90 pixels OR 160x600 pixels $300/month

    Web banner: 300x250 pixels $200/month


    I/WE, Company HEREBY APPLY TO PARTICIPATE IN WinterPRIDE 2013. I/WE HEREBY UNDERSTAND THAT THE ABOVE MENTIONED INFORMATION WILL BE INCLUDED IN THE DATABASE OF THE ORGANIZER AND CAN BE USED BY THE ORGANIZER FOR PROMOTIONAL PURPOSES. WE ACCEPT THAT THE ORGANIZER BEARS NO RESPONSIBILITY FOR ANY OMISSIONS. * All rates quoted in Canadian Dollars, subject to 12% HST Tax. The contents of this agreement are understood to be confidential, and may not be shared with any third party without the express written consent of all parties named herein. The validity of this agreement and any of its terms and conditions, as well as the rights and duties of the parties under this agreement shall be construed pursuant and in accordance with the laws of British Columbia, Canada. Signing this confirms that all parties have read and approved all the terms of this agreement.

    ______________________ ___________________Authorized Signature / Date GayWhistler Approval


    Participate & EngageWe encourage our sponsors and partners to take an active role in the WinterPRIDE festival. Logo placement is valuable however, brand interaction has more impact and better brand retention. We would be happy to discuss how you can better position your brand to get the most out of your sponsorship investment.

    Year Round Marketing AvailableAlpenglow Productions produces

    other events throughout the year and would be happy to extended branding to these events as well. Mr. Gay Canada 2013 Mr. Gay World (Belgium 2013)

    ALPENGLOW PRODUCTIONS dba GayWhistlers WinterPRIDE Suite 1025, 106-4368 Main St. Whistler, BC, V0N 1B4, CANADAT: 604.288.7218 F: 888.803.6345E: [email protected]: http://www.gaywhistler.com

    Make Cheque Payable:

    Alpenglow Productions Corporation