photo by Mark Tiu

After three months preparing for this year’s ACTM week, Realto finally went underway starting off with an opening ceremony presided by Executive Vice President Jandric Lim (IV BS CTM) and Vice Presi-dent for Human resources Antonio Mendoza (III BS CTM) last November 9, 2009. The week long cel-ebration was centered on ACTM’s year-long theme of Integrated Marketing Communication (IMC) and was incorporated into many of the events during the week.

Amazing RaceThe ACTM week Amazing Race was held during the first day of ACTM week. A total of six teams of four members each competed in this year’s ACTM week Amazing Race. The Race started at the Loyola Schools Promenade where teams took to their respective first stops. Each team took a different route to prevent traf-fic and confusion.

The Bachelor and BacheloretteOne of the week’s many activities was The Bachelor and Bachelorette which was held on Tuesday, Novem-ber 10 at the Social Sciences Conference Rooms 1 and 2. Like other blind-dating games, contestants were asked different questions about the Bachelor and Bachelorette’s interests. Questions regarding IMC we’re also asked to stay inline theme for the year.

Raynard Yu (II BS CTM) was the Bachelor in this game and chose Denise Planas (II BS CTM) as his date. Iris Tan (I BS CTM) was the Bachelorette and Jepoy Villa-flor (III BS CTM) won the opportunity of being her date.

Top DesignThird in the week’s line up of events was Top design, held on Wednesday November 11 at the SOM room 210. Contestants we’re asked to create a poster for the

week’s main sponsor Converse with the theme “Then and Now: It’s just the same”.

Unlike other digital design competitions, Top Design was an on-the-spot live design competition. Con-testants were asked to bring their own laptops while the organizers provided them with source photos and graphics for their work.

Getting Punk’dFreshman were given a great avenue to share the Comtech love with in this year’s ACTM week. Fresh-men blocks were assigned an ACTM EB member to pull a prank on. Unfortunately, only two freshman blocks out of the five were able to do their task by the end of the week. The blocks’ exploits were caught on camera and shown during the ACTM second general assembly, Funambulo.

SuccessThe ACTM week proved successful thanks to a good turnout of contestants and the promotion of IMC in the activities. Kimberline “Kim” Co (III BS CTM), ACTM week project head says that the Wildfire dissemination where Core member called “hotnesses” have a set of assigned ACTM members called “hotties” to text and e-mail about activities helped significantly.

The project did have its share of problems. During the week as some of the concessionaires backed out at the last minute. Kim also explained also that it was rather difficult to promote the events during the semestral as most people we’re out of town.

Even with the initial problems ACTM week pushed through and helped start the 2nd semester on a high-note.

ACTMweek2009

by Mark Lacsamana

So you think you’ve seen every-thing? If you attended ACTM’s second general assembly last November 13, then you most probably have. For those who were unfortunate enough to miss it, these were the festivi-ties that took place.

Funambulo, the circus-themed party, was set on Friday the 13th in the Phoenix Publishing House in Quezon Avenue. Balloons and glitters filled the room in a glow of carnival mania. There were dif-ferent gimmicks abound, ranging from a face painting booth that brought out everyone’s wackier side, to the marriage booth where you could get hitched with any-one for the night at only P50. Also

spotted in the venue was a picture booth for ACTMers to showcase their flashy circus outfits. And of course, no carnival is ever com-plete without the staple sweets of ice cream cones and cotton candy given out for free during the event. The event was hosted by Ms. SOM 2009 Chelo Bacarro (IV BS CTM) and the Blue Babble Battalion’s Gico Sanjian (III BS IS). Leone-cast lead vocalist Ace Libre ser-enaded the hearts of the people with three songs that comprised of both originals and covers. The 2nd GA also presented videos from ACTM Week’s very own ver-sion of MTV’s “Punk’d”” where Comtech freshmen stepped in the shoes of Ashton Kutcher, mis-

chievously pranking members of the Executive Board and project heads as somebody videotaped the whole scene unfolding.

Now who could forget the annual ACTM trilogy? In this year’s pre-sentation, Funambulo aired a sev-en-minute film entitled the “11th Hour” starring Mr. SOM 2009 Jandric Lim. Filled with a sense of ambiguity and mystique, the film tackled the theme of life, time and change. It shared the chilling message that one must treasure every moment because one can never know what may happen. The highlights of Funambulo also included the Talent Pool’s Carol-ing Team, headed by Rem del Ro-

by Dawn Jasmine Pangilinan and Leslie Marie BayonaFunambulo:The Second General Assembly Spectacle

photo by Bibien Tan

sario (II BS CTM) and a revised version of Wowowee’s “Pasalog” game which features Isabel San-chez as Lady Diwata.The event title Funambulo is Italian for funambulist, meaning a tight-rope walker or dancer. It reflects the ACTM spirit as the organiza-tion celebrated its 12th year with Overdosé: academics on one end of the pole and social activities on the other. High or low, it takes skill for a true ACTMer to master the art of versatility and equilibrium. With this in mind, ACTMers are best known for their ability to walk across the rope – making the im-possible possible with a touch of both wit and humor.

In line with ACTM Week, the night

ended with the awarding of the winners of ACTM Week’s Top De-sign, Punk’d and Bachelor/Bach-elorette contests. The hosts later crowned the best-dressed couple of the night: Krista Uybaretta (III BS CTM) who came as a gypsy woman clad in gold, and Angelo Sison (II BS CTM) who effortlessly finished his look with a funky hat.

Funambulo was organized by project heads Nicole Araos (III BS CTM) and Angelo Go (II BS CTM). ACTM executive board member Bibien Tan (III BS CTM) oversaw the planning of the as-sembly. Committee heads of the event included Dawn Pangilinan (II BS CTM) and Bien-Bien Tan (I BS CTM) for Programs; Shanelle

Tan (III CTM) and Sarah Samon-te (III CTM) for Logistics; Joshua Geli (III BS CTM) and Michiko de la Cruz (II BS CTM) for Market-ing, and Elaine Silan (III BS CTM) and Leslie Bayona (II BS CTM) for Promotions.

Finally, the 2nd GA team is grate-ful to the following event spon-sors: DC shoes, Plastilens, Phoe-nix Publishing House, Primer Group of Companies, OraCare, Bo’s, Highlands, DriveWear, Tran-sitions, AZTA, Kourtyard Café, TERRIE, The Natural Shelf, and SO! F.A.B. Special thanks goes out to Converse, sponsor of the ACTM Week.

photo by Bibien Tan

photo by Bibien Tan

photo by Bibien Tan

2012P R E V E N T I N G T H E W O R L D F R O M E N D I N G

BY MACKY DEL ROSARIO

“2012” ranks as one of the most anticipated films this year. This 158-minute film basically showed the world crumbling down due to the heightened temperature of the Earth’s core causing the crusts of the Earth to crumble. In the whole scenario when the world was end-ing, a family was shown trying to survive the impending Armageddon, and along with them some other personalities like a wealthy Rus-sian businessman and the daughter of the president of the United States of America.

The whole time the movie was running, other than realizing how the plot could’ve been improved and being amazed at the visual effects, a thought went into my mind. How will the world really end? And with that thought, I actually asked myself how am I contributing in saving the world? While remembering what my Sci-ence teachers have taught me, as well as some envi-ronmentally-aware friends have been reminding me, I remembered that in our school, there have been these

schemes and other methods being done in order for us to help in making our community greener.

One of the schemes I was introduced to was the “Bring Your Own Baunan Scheme” which promotes the use of our own mugs/tumblers and containers. Through this scheme, the cafeteria stalls and JSEC stalls are able to lessen the use of plastic bottles and plastic/paper plates. I find this scheme really easy to follow and I have noticed that this is indeed being fol-lowed by some of the students. The plus side of this “Bring Your Own Baunan” scheme is that it saves the students the hassle of placing the cups, plates and utensils used to the respective areas. It also helps the maintenance and staff because it gives them less stuff to clean, since the students are the ones who are in charge of cleaning their own mugs/tumblers and con-tainers.

Another unique thing that the Loyola Campus has is having 4 sets of trash bins thanks to the Ateneo Environmental Management Coalition (AEMC). The trash bins are no longer just “Biodegradable” and “Non-Biodegradable”. The trash bins are now labeled as “Recyclables”, “Dry Paper”, “Compostables”, and “Other Waste”. The brilliant thing here is that the main-tenance and staff will have an easier time in segregat-

ing the trash of the students. Better segregation inside the campus helps in our country too because in know-ing which trash can be recycled and reused, not all the trash will just be dumped in our dump sites.

The most recent one would be having E-Trikes in the Loyola Schools Campus. These E-Trikes help save in the environment because they use electric mo-tors, which have a lot of advantages, one of which would be the fact that it doesn’t use fossil fuels, which contain high percentage of carbon. Not using fossil fuels for the tricycle to run also means that the tricycle wouldn’t be burning the fuels and in effect produce smoke. Add to the environmental benefits, AEMC also noted that these tricycles don’t make a lot of noise when running, which makes these E-Trikes a good choice for public transportation within the school. Also, the maintenance costs less, which is a good thing also for the tricycle drivers and operators.

The Ateneo is offering different ways for us to help make our community more eco-friendly, it’s just up to us if we decide to make the world a better place for us.

by Mark Lester C. Lacsamana

CHENDRICA Match-up of Moroccan ProportionsDressed as Aladdin and Princess Jasmine from the Disney feature film, Jandric Lim (IV BS CTM) and Chelo Bacarro (IV BS CTM) were able to shine in this year’s Mr. and Mrs. SOM competition during SOM week with a unique presentation that incorporated dancing, acting, and sing-ing. It was really hard work and confidence that helped them through their performance.

photo by mark tiu

Jandric Lim Though he shows a carefree and outgoing de-meanor like Aladdin, there is much more to Jandric than the title of Mr. SOM.

Jandric, who also holds the position of Execu-tive Vice President in ACTM, is currently taking the Communications track and is aiming for a career in sports broadcasting. When asked what he loves about sports broadcasting, he says it’s really his passion and shares that he hasn’t even gone to any interviews in corporate industries because he doesn’t want to compromise his dream for anything less.

Though very busy with organizations (he’s also a part of the Ateneo Christian Life Community and the Registration Commit-tee), he still finds time to ground himself in prayer. He confesses that he is quitereligious and that it helps him keep the balance and pulls everything together.

photo by mark tiu

Chelo Bacarro She may play the princess role, but in the same way Jasmine is no pushover, so is Chelo no fragile cookie.

Being a feisty and independent girl herself, she welcomed the challenge of being Ms. ACTM and own-ing up to role of the Moroccan princess. Chelo says, “when placed in a situation wherein I have to step out of my comfort zone, like the walls of the palace, I am up for the challenge and more than willing to explore new things.”

Attitude isn’t the only thing Chelo has in com-mon with the Disney princess; she also has her own four-legged guardian like Jasmine’s tiger Rajah, except hers is a ferocious little shih tzu named Corky.

After graduating, Chelo has plans of a career in advertising, be it in creatives or account management. Certainly a creative genius, Jandric says it was her creative in-put that helped them win the competition.

photo by mark tiu

Probably the biggest food business hit in our country this year is the frozen yogurt industry. Frozen yogurt stands are every-where the metropolitan Manila – almost every mall has one! With all their custom-

ers, did the froyo industry successfully invade Manila because of their luxurious appeal, health benefits, or simply its yogurt goodness?

Do you consider texture in frozen yogurt? Yoh-gurt Froz has the smoothest yogurt of the bunch. Aside from having the nicest texture, its roster of “top-ins” (their label of toppings) is indeed wide and interest-ing, especially the locally-inspired ones like ubemo-chi, pandanmochi, yellow mango mochi, nata de coco and leche flan. 120 bucks gets you a regular cup and three top-ins. Although most of their branches are in-side Hobbes & Landes stores, there is an allotment of

space for customers to enjoy their yogurt and at the same time look through toys. Come to think of it, you don’t have to go very far just to try frozen yogurt – just a few steps from Ateneo and you’ll arrive at Green Mango beside Fruit Magic Katipunan, the most affordable of all existingbrands. Their medium cup costs just 70 bucks and comes with three toppings. If you want a good first impression of fro yo, I suggest you go for another chain of brands. Their yogurt comes off as a bit rough and they have limited toppings to choose from. Aside from the unap-pealing taste of their product, the architectural design of the store doesn’t embody what they have to offer.

If you want to see the most appealing froyo store, you might want to check out Frutti Froyo in Pe-tron La Vista, the newest offering in the market. They have acolorful, self-explanatory interior: fruits. Consis-

FRO,YO!

Green Mango Red Mango

by Pamcy Fernandez

tent with their label, they offer assorted fruit flavors of yogurt, such as blueberry, cantaloupe, kiwi, mango, and strawberry.What makes it worth trying is that they are the first and only self-serve froyo store in Quezon City. All you have to do is get a cup, fill it with various flavors of yogurt and as much toppings, and pay it de-pending on its weight (18 pesos per ounce). The yogurt wasn’t strong enough and didn’t have a good texture, but their cantaloupe yogurt is definitely something to try out.

Red Mango has the right kind of vibe of what a froyo store should be – having the minimalist furnish-ings, a roster of interesting toppings and a variation of yogurt flavors. Of the five, Red Mango has the stron-gest yogurt and is matched well with the soothing effect of their Green Tea flavor: a perfect combination.

White Hat brings good over-all flavor to life – they have just the right sourness and texture. Although they have a wide array of toppings, they are famous for their Homemade Granola topping, which could be matched with practically any fruit topping. A regular cup with two toppings costs 120 pesos. Their store design embodies their brand well – being clean and bright in white.

Definitely, each froyo store takes pride in their unique offerings: various yogurt flavors and toppings that excite every customer in each of their experiments. Regardlessof its price or claim of health benefits, the probable reason why the froyo craze is here to stay is because of its limitless combinations, the variety that-makespeoplecomeback for more.

White Hat Yoh-Gurt Froz

MAKING ABUSINESS OUT OFDRINKS ANDDESSERTSby Ally Lim

someone with a really bad case of oral fix-ation, I cannot imagine a decent party not having two equally intoxicating substanc-

es that should be consumed in moderation – drinks and desserts. And apparently, neither could Comtech students Jarvin Villaflor and Ange Dela Cruz. With a passion for anything gastronomic, these two young en-trepreneurs set out to turn their passions into lucrative businesses. Even before taking up any of their Ac-counting, Leadership & Strategy, and Marketing sub-

jects, Jarvin and Ange were already busy managing their inventory, creating ads, brainstorming promotion strategies, and doing product development. To all the budding entrepreneurs out there, watch out (and take some notes) – Jarvin and Ange are already several steps ahead of the pack.

When did you start your business?

Jarvin: [It] started with a family event, then eventually, I was referred to different people. I officially started the business in January 2009.

Ange: I was 16 and a junior in high school.

Why did you choose this industry?

Jarvin: I started “attempting” to bartend a few years ago whenever my family would have gatherings. Everyone else would take care of food and I did the drinks. I didn’t even know back then what a mobile bar was. Last year, a few friends of mine introduced me to a mobile bar in an event. Then I realized this was my op-portunity to start something I love doing. I didn’t decide to put up a mobile bar just because it was the trend or because it was hip... mixing drinks really is just a hobby that I turned into a business venture.Ange: Desserts are such a great artistic outlet for me. I’ve been baking since I was around four, so fusing my love for fashion and dessert into an exciting venture like this is more fun than work.

Did you buy books, research or take formal class-es to develop your product?

Jarvin: A few years ago a relative of mine opened a bar somewhere in Katipunan. I hung out a lot in the bar and tried learning everything. Then when I was finally considering putting up the business, I bought a few do-it-yourself books and practiced a lot. And when I say “practice” I mean I got drunk a lot... practicing. Hahaha.

Ange: All of the above, except the classes I took weren’t really major ones. They were just 1-2 day courses. I hoarded a lot of baking books; my favorites are Mar-tha Stewart’s baking handbook and Dorie Greenspan’s book. I also tested most of my new products on my high school friends. As for research, I turned to food/dessert/recipe blogs for inspiration.

Did you save up for your working capital or did you get an investor?

Jarvin: I started out with nothing. But thankfully, I had the full support of my parents who really liked the idea.

As

Ange: I didn’t actually get to think of any of those fac-tors because it started by accident. At first I was just using the resources and materials I had easy access to. When the bulk of orders was increasing, I would gradually add more equipment, more staff members, and get wholesale prices for ingredients. Nothing was planned but eventually things became more organized and efficient. The money I used to acquire the new materials simply came from the profits.

How about promotions? What was your marketing strategy?

Jarvin: Right now I’m relying on referrals and networking. With the limited budget and the little time I have to juggle school and this, promoting my service is limited to multi-ply and facebook. Every once in a while, I join food fairs/bazaars accompanied with friends, but that’s about it.By the end of the year, I hope to expand the mobile bar ser-vice to event organizing and promotions. Again, with the help of friends.

Ange: When I started, I had absolutely no market-ing strategy. It was an acci-dental business that spread through word-of-mouth and food blogs! As for marketing/promotions now, I have an of-ficial website where you can get general info, news, prod-uct details, photos, contact info. I have a multiply, twitter, facebook group, and flickr. It’s important to be able to reach your customers in a variety of ways in the web.

What are your most memo-rable events?

Jarvin: I’ve done bar services in weddings, debuts, small house parties, despedidas, you name it. The most memorable one for me, at least, was the time when did the bar for the press conference of ABS-CBN’s show “Tayong Dalawa” a few months ago. Not only did I meet a few celebrities who (I believe) liked my drinks, the ad of my bar was shown in every “Tay-ong Dalawa” episode until it ended!

Ange: The W Talent Management Halloween Party,

events hosted by Puey Quinones and Kate Torralba. Oh and I know it doesn’t count as an event, but of course getting to give my treats to Katy Perry and Lady Gaga! I don’t know if they even tried them, but what matters is I got to give it.

What are your future goals for your business? What is your ultimate, biggest dream for it?

Jarvin: I don’t want my business to end with serving drinks at random parties and making a few bucks out of it. I’m hoping that by the end of next year, I could start expanding the busi-ness to an event organizing venture. It doesn’t end with drinks for me. I’m hoping to expand to hosting, food ca-tering, maybe even wedding planning. All I want is for the brand to be recognized as an independent events and promotions firm in the future. A brand that organizes fash-ion shows, concerts, and the like. I don’t really have a set goal, but as long as I see growth, and as long as I strive to keep things interest-ing, I’m happy with that.

Ange: Biggest goal would be to expand internationally. I would love to have an LA shop/cafe/bar and I’d love to work with Vogue and big fashion publications since most of my desserts are in-spired by fashion anyway. They’re couture in a sense that they’re specially-made with high-quality ingredients to the specifications of a par-ticular customer, hence “cou-ture cupcakes” and “couture cookies”.

What have you learned since you started your business?

Jarvin: When you start a business, you ARE the staff. You do almost everything from inventory, accounting, even loading and unloading of equipment. That means hard labor. I realized that we all have to start at the bottom to understand how any business works. In the process, we begin to understand our staff more. All I want is to create a friendly relationship with my staff whom I have learned to trust in dealing with custom-ers. I just have to say that it is the hardest thing in the

world. I have to adjust to how people do their deals. I have to understand that most of these people aren’t just my friends -- a degree of professionalism has to be practiced. I can’t just say, “Sorry I’ll be 30 minutes late”. Maybe to my friends, I could. But to customers---I can’t. A matter of 30 minutes could lose the deal for me. When it comes to my product, I learned to keep things interesting. Innovate. I learned to create, adjust, then create again -- if that makes sense at all. People always want something new, something exciting, and something to look forward to. That is my job, and ev-eryday I try to be better at it.

Ange: Starting a business at an early age really gave me a glimpse of the “real world”. I learned how to deal with more complicated situations involving customers, quality, etc. I also learned how to handle an entire staff, and how to systemize and consolidate tasks, pro-duction, etc. I also learned more about dealing with different kinds of people. Most importantly, I developed some sort of instinct when it comes to trusting people, and relying on them for crucial matters.

How did you come up with your brand name and what’s your slogan?

Jarvin: “It takes a little MIX to make a party happen.”

Basically, I wanted a name that is easy to remember. a name that is very obvious and predictable, yet unique -- hence, the “by Jarvin”.

Ange: When orders started coming in for the Sweet Surrender (frozen brazo), I was forced to name my business something in a jiffy. I figured The Sweet Life since it reflects my overall outlook on life and the way I think people should start living. I don’t really have a slogan…on ocassion we use “Let them eat cupcakes” and in my blog, Lady Cupcake, I claim to be “making the world sweeter..one cupcake at a time”.

Jarvin Villaflor’s mobile bar, MIX by Jarvin, can be booked by contacting him at 985-9782 or 0915 3333 522. Check out mixby-jarvin.multiply.com for pictures of past events.

Ange Dela Cruz recently won an award for “Most Inspiring Young Entrepreneur” from GoNegosyo. Her Sweet Life by Ange prod-ucts can be viewed at thesweetlifebyange.com and she main-tains a food blog at ladycupcake.typepad.com She also joins Powerplant Mall’s Baker’s Dozen Bazaar on weekends. Call 815-0188 for orders.

geecrazy over

by Macky del Rosario

if there aren’t already too much teen shows, “Glee” filmed its pilot episode last May and the season began airing on September. When it started, I could say that I was a bit apprehensive thinking it would be some lame show that focuses more on the aspect the songs bring than the actual storyline. As I watched the show, I realized that the show caters to people who are after great music and a nice story. One of the great things with “Glee” is that they re-introduce some songs to its viewers as well as being able to make these songs more appealing to us. According to a survey I did, people actually watch the show mainly be-cause of the songs. The top two favorite songs are “Don’t Stop Believin’” and “Somebody to Love”. “Don’t Stop Believin’”, by the American rock band Jour-ney, inarguably became an instant hit as it stuck in the minds of the people as it was shown during the pilot episode. What better way to hook viewers other than offer us a great rendition sung beautifully? “Somebody To Love” was origi-nally performed by the English rock band Queen and was also easily loved by Gleeks, the term used to call diehard fans of the show. It is nice to hear how the songs they sing often have a sort of con-nection to the storyline; an example of this is when Quinn Fabray (Dianna Agron) sang “Papa, Don’t Preach” during the time she wanted to keep her

baby, even after she was sent out of her own house. Who would also forget the sixth episode where the cast sang mash-ups of songs? Being able to fuse Usher’s “Confessions” and Bon Jovi’s “It’s My Life“, as well as Beyoncé’s “Halo” and Katrina and the Waves’ “Walking on Sunshine” was a brilliant move by the producers. I think that the other great thing about “Glee” is that the show features different characters in its plot, rather than merely focusing on one or two of them. The more prominent ones are Quinn Fabray, Finn Hudson (Cory Monteith), Rachel Berry (Lea Michele), and the glee club moderator, William “Will” Schuester (Matthew Morrison). Their interaction is relevant because of how every character greatly affects the other members of the glee club. This is evident on when the members knew that Quinn is pregnant, Finn, Rachel and Puck (Mark Salling) were fussing over it; Finn because he thinks he’s the father of the baby, Rachel because she’s jealous of Quinn, and Puck because he’s the ac-tual father of the baby. Will is focused because his ac-tions affect how the glee club functions. I believe that Kurt Hummel (Chris Colfer) is the third-most featured plot due to his coming out of the closet to his father and how he competed with Rachel not only for singing but also for Finn.

It should also be noted that one other great

thing with the show is that most, if not all, characters of “Glee” are multi-dimensional. One of the best ex-amples would be Sue Sylvester (Jane Lynch). Though at the very beginning she is often showed to only be an arrogant, self-centered coach of the cheerleading club, as the show progressed, her gentle side was also shown as evident on how she took care her of her older sister who has Down syndrome. “Glee” is a great show that offers a lot of things, the most evident of which would be the great musical performances that will, for sure, get you singing it while in the classroom corridors. So if you haven’t watched “Glee” yet, better give it a try and surely, you won’t be disappointed.

The World Health Organization (WHO) is a United Nations Agency that concentrates on global public health. My mother has worked for the WHO for ten years now and with their partner travel agency American Express prior to the organization. Being part of their logistical and organizational arm exposed her to IT applications in Businesses and it was during the times I visited in her office that I began to develop my love for technology.

In these last few months, she would come home and complain about their system and how it cost them so much to have an inefficient structure installed within their organization. They gave an Indian-based IT com-pany the task of creating a better financial manage-ment system than their current financial system cre-ated by the German company, SAP. What they ended up with was a hybrid called GSM (Global Management System) that worked in conjunction with Oracle Finan-cials. However, expectations were not met, and she said that “instead of the system fitting into our orga-nization, the organization has to be modified for the system.” Simple things like editing days for extended leaves and travel claims now need to be redone from

the start. Instead just changing a number and sending an email, they have to send a error correction request first which has to go through an accounting branch in Malaysia before going back to them for them to be able to properly file the travel claim. The non-profit orga-nization lost $8B from development, money that they cannot get back because that Indian IT firm is currently under another lawsuit for financial fraudulence.

As the popularity of IT businesses continue to rise, one cannot help but wonder if the quality of the produced IT solutions can still be maintained in the quantity of output. Nowadays, there are a lot of IT com-panies that take advantage of the growth of computer systems and produce low-quality output for organiza-tions as big as the WHO.

Comtech Majors choose their tracks during their junior year, and I chose the CS track as I’m pas-sionate about technology and everything I have done as of this moment has been planned with a career in IT in mind. As Atenean undergraduates, I would like to be-lieve that this is the integrated challenge that is given to us: innovation under the guidance of Magis, changing the fields we work in by giving the best that we have.

Responsibility in Information technology

THE PROMENADE RUNby Mark Lester C. Lacsamana

STAFF BOXFavian Puaeditor-in-chief

Mark Lacsamanamanaging editor

WritersLeslie BayonaMacky Del RosarioPamcy FernandezAlly LimDawn Pangilinan

Graphics DesignGenevieve GoPhotosMark TiuBibien Tan

ERRATAWired Magazine would like to apologize for adding the Security Bank’s advertisement late