Ubiquitous

advertisingWeek

2

2

DONE – Literature search References

◦ Brignull H., Rogers Y. (2003), Enticing People to Interact with Large Public Displays in Public Spaces, IOS Press

◦ Lanham, R. (2006) The Economics of Attention: Style and Substance in the Age of Information, University of Chicago Press

◦ Li, C., Bernoff, J. (2008) Groundswell: Winning in a World Transformed by Social Technologies, Harvard Business School Press

◦ Michelis D., Resatsch F. (2007) Unlocking the Interactive Capabilities of Large Outdoor Displays, Information Display 3/2007

◦ Storz, O., Friday, A.,Davies, N. (2006) Supporting content scheduling on situated public displays

◦ Strohbach M., Kovacs, E., Martin, M. (2009) Pervasive Display Networks, Exhibition at Integrated Systems Europe

◦ Vogel, D., Balakrishnan, R. (2004) Interactive public ambient displays: Transitioning from implicit to explicit, public to personal, interaction with multiple users, ACM Press

◦ Muller J., Exeler J., Buzeck M., Kruger A., (2009) Reflective signs: Digital signs that adapt to audience attention, Proceedings of Pervasive

◦ Broder A., Fontoura M., Josifovski V., Riedel L., (2008) A Semantic Approach to Contextual Advertising, Proceedings of SIGIR

3

DONE – Ubiquitous tech

Theory

into

Practice

4

TODOWeek Tasks

3 (08-02) • Define ubiquitous commerce architecture• Define solution

4 (15-02) • Feasibility study

5 (22-02) • Edit video• Create demo

6 (01-03) • Edit video• Finalize demo• Prepare presentation

7 (08-03) • Presentation