Gamification for a Funtastic User

ExperienceSteven L. Johnson

Assistant ProfessorDirector Social Media Programs and Research

Temple University Fox School of Business

Follow me: @StevenLJohnson

xeeme.com/StevenLJohnson

How did I get here?

just one more turn

http://xkcd.com/386/http://mssv.net/2010/08/16/one-more-turn/

gamification

using game elements in other stuff

Example• Temple University MIS3538– Achievements, Points, Badges, Leaderboard, Levels– WordPress Achievements Plug-in– Careful incentive design

http://community.mis.temple.edu/social/

Demonstration

http://community.mis.temple.edu/social/

Does it work?

Spring 2011: Course Blog (10 wks)

Fall 2011: Course Blog (9 wks)

Fall 2011: Student Blog (9 wks)

Does it work? Let’s ask the students...

Benefits

• Fun• Provides focus• Taps multiple motivations– Competition– Recognition and rewards– Social comparison– Feedback

Technology Alternatives

• WordPress– Achievements– cubepoints– BigDoor

• Not WordPress– Bunchball– Badgeville

My review at: http://bit.ly/gamifywp

Conclusions

• Thoughtful gamification can work

• You get what you reward

• Multiple WordPress options

Question and Answer

Steven L. JohnsonAssistant ProfessorDirector Social Media Programs and ResearchTemple University Fox School of Business

Follow me: @StevenLJohnson

Like: Prof. Johnson's Social Media Innovation Course

xeeme.com/StevenLJohnson

Get Your Badge!

http://bit.ly/wcphilly10fun

I attended a funtastic

presentationby Prof. Johnson