Gamification for a Funtastic User
ExperienceSteven L. Johnson
Assistant ProfessorDirector Social Media Programs and Research
Temple University Fox School of Business
Follow me: @StevenLJohnson
xeeme.com/StevenLJohnson
How did I get here?
just one more turn
http://xkcd.com/386/http://mssv.net/2010/08/16/one-more-turn/
gamification
using game elements in other stuff
Example• Temple University MIS3538– Achievements, Points, Badges, Leaderboard, Levels– WordPress Achievements Plug-in– Careful incentive design
http://community.mis.temple.edu/social/
Demonstration
http://community.mis.temple.edu/social/
Does it work?
Spring 2011: Course Blog (10 wks)
Fall 2011: Course Blog (9 wks)
Fall 2011: Student Blog (9 wks)
Does it work? Let’s ask the students...
Benefits
• Fun• Provides focus• Taps multiple motivations– Competition– Recognition and rewards– Social comparison– Feedback
Technology Alternatives
• WordPress– Achievements– cubepoints– BigDoor
• Not WordPress– Bunchball– Badgeville
My review at: http://bit.ly/gamifywp
Conclusions
• Thoughtful gamification can work
• You get what you reward
• Multiple WordPress options
Question and Answer
Steven L. JohnsonAssistant ProfessorDirector Social Media Programs and ResearchTemple University Fox School of Business
Follow me: @StevenLJohnson
Like: Prof. Johnson's Social Media Innovation Course
xeeme.com/StevenLJohnson
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http://bit.ly/wcphilly10fun
I attended a funtastic
presentationby Prof. Johnson
