WordPress for Non-Profits
Laura Dapkus sheepboutique.com @sheepboutique
WordCamp ABQ 2018
Cultivating TrustCONTENT:
• Timely• Accessible• Consistent• Transparent
PERFORMANCE:
• Secure• Reliable• Fast• Error-Free
“Good stewards of donors’ money.”
“A worthy place to volunteer.”
“__________ made a site for us
and then they
disappeared.”To
o m
any e
ggs in the volunteer basket.
Needs Assessment
#
Wor
dCam
pAB
Q2018 ·
shee
p.bo
utiq
ue
Needs Assessment
• Supporter Participation• Features -- over what timeframe?
• Other Audiences?• Beneficiaries? Government? Grantors?
#
Wor
dCam
pAB
Q2018 ·
shee
p.bo
utiq
ue
Needs Assessment
• Who are you targeting now vs. 2-5-10 years from now?
• Be realistic about resources available to manage content.
#
Wor
dCam
pAB
Q2018 ·
shee
p.bo
utiq
ue
Considering ROI
• The value of more ...• Donations
• Volunteers
• Memberships, tickets, merch
• Efficient use of staff time
easy for people to give you $
Project ManagementDecision-making is...
Hint: Not the unfiltered wants of 12 people.
#
Wor
dCam
pAB
Q2018 ·
shee
p.bo
utiq
ue
Project Management
• 501(c)(3)?
• Sales tax exempt?
• Keep good records.
#
Wor
dCam
pAB
Q2018 ·
shee
p.bo
utiq
ue
Accessibility
• Accessibility = better for everyone and for SEO.• Make Charts accessible
• Video Captions
• Audio Transcripts
• Further reading:https://carriedils.com/category/web-accessibility/
#
Wor
dCam
pAB
Q2018 ·
shee
p.bo
utiq
ue
Storytelling
• Pics, stories, videos of beneficiaries if privacy allows.
• Show Volunteers and Donors having fun.• Donor prestige,
recognition, advertising.
Social Media• Display feeds with a plugin.
• Facebook’s fundraising tools.
• Social Media and e-mail archiving.
• Protect accounts! Give minimum access needed.
• Crisis/disaster communications plan.
Social Media• Claim your Guidestar profile
• Use the Guidestar widget
Claim it. or if not in IRS database: https://learn.guidestar.org/help/nonprofits-not-on-bmf
#
Wor
dCam
pAB
Q2018 ·
shee
p.bo
utiq
ue
ResourcesSOCIAL:
• Feed them Social - SlickRemix• Kebo Twitter Feed
E-MAIL:
• TinyLetter simplest possible e-mail
• MailChimp
PAYMENT:
• Gravity Forms w/ PayPal & Stripe add-ons for donations & simple e-commerce
• PayPal & Stripe have discounts for 501(c)(3)
• WPCharitable plugin w/fundraising tools, no +% charge
SPECIAL FEATURES:
• The Events Calendar - Modern Tribe non-profit discount
• Business Directory Plugin - D. Rodenbaugh
• Team Members - WP Darko easy way to list board members’ bios
• WooCommerce
• Custom Post Type UI - WebDev Studios
#
Wor
dCam
pAB
Q2018 ·
shee
p.bo
utiq
ue
ResourcesSEARCH TOOLS:
• Search WP PDFs - easy & inexpensive
• SiteSearch 360 PDFs, fine-tune results + search other domains
WHEN YOU HAVE MULTIPLE AUTHORS:
• Imsanity - Shane Bishop limits photo upload size
• Members - Justin Tadlock • User Access Manager - Alexander Schneider
restrict access to functionality and/or pages• WP Security Audit Log - WP White Security• Grammarly - browser extension that helps people write with confidence
Questions?Laura Dapkussheep.boutique
@sheepboutique /sheepboutique
sheepboutique.com/wordcamp