Writing Primary and

Secondary Headlines

STEP 1 - LEARN• View this PowerPoint to see how

magazines and other schools use primary

headlines and secondary headlines to

create a headline package.

Headline Strategy: HammerDescriptive multi-line secondary headline is below primary headline

Mountain Vista High School [CO]

Headline Strategy: KickerDescriptive single-line secondary headline is above primary headline

North Hall High School [GA]

Headline Strategy: TripodDescriptive multi-line secondary headline is next to primary headline

Bryant High School [AR]

Headline Strategy: WicketDescriptive multi-line secondary headline is above primary headline

Komachin Middle School [WA]

STEP 2 - PRACTICE• After viewing the sample student work,

use the Two heads are better than one

worksheet to write practice headlines for

the following two photos.

Sample student work

Sample student work

Sample student work

Alexis Bryngelson, Triton High School [MN]

Write a primary and secondary headline for this photo. Write it in the Hammer area of the worksheet.

Donna Dezendorf, Coppell High School [TX]

Write a primary and secondary headline this photo. Write it in the Tripod area of the worksheet.

STEP 3 - DO• Write or revise headlines on spreads so

that they contain both a clever primary

headline and a descriptive secondary

headline.