WRITING THE ARTICLEWRITING THE ARTICLE 

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MEDIA EDUCATION – LESSON 6MEDIA EDUCATION – LESSON 6

Stick to the factsResearch so that you have the

right informationUse a clear structureUse simple language

IF YOU ARE WRITING TO INFORMIF YOU ARE WRITING TO INFORM

Repeat yourself – again and again and again

Be personal – using words such as ‘we’ and ‘I’

Use questions – do you think this makes people more involved?

Play on emotions – make people laugh, feel sorry for you, guilty or afraid

IF YOU ARE WRITING TO IF YOU ARE WRITING TO PERSUADEPERSUADE

Strong headlineGood ‘art’ to support your storyFirst paragraph (standfirst) that

summarises the articleConsider using a strapline to

draw people in Body copy arranged in

paragraphs

LAYOUT TIPSLAYOUT TIPS

Avoid stereotypingUse a good range of reliable

sourcesTry to humanise your story by

using individual examples

WRITING ABOUT GLOBAL ISSUESWRITING ABOUT GLOBAL ISSUES