1. XCMO October 3, 2013

2. Strong Partnership Gets StrongerLargest media deals in sports history aligns NASCAR with television leaders through 2024 3. Fortune 500 Partnerships 4. Poised For GrowthNASCAR has evolved into an integrated approach and is setting the agenda for the industrys approach to key growth segments 5. Economic conditions hitting NASCAR exceptionally hard Rapidly shifting media landscape Revenue pressures deeply impacting sponsor activation and how fans consume Industry collectively looking for NASCAR to lead rapid evolution 6. Hard and Honest AssessmentNASCAR commissioned a comprehensive industry review that became a catalyst for critical change 7. Industry Action Plan (IAP)Research validated rationale for new way to do business; Allowed NASCAR to set strategy against specific business challenges. 8. Technology Focus to Drive Value to Ecosystem 9. Validator of TechnologyThe sport is a proving ground for new / emerging technologies 10. Validator of Technology10 11. FMEC By the Numbers in 2013 More than 500,000 social posts during the Daytona 500 race, with a peak of 6,000 posts per minute at checkered flag Captured more than 11 million mentions season-to-date Averaging 106,000 conversations on Sprint Cup race days Monitor over 50,000 tweets in real-time during races Analyzed, captured data for long-term analysis, for over 85 races 12. FMEC In Action Primary Research Coca-Cola Family of Drivers Fontana race Sponsor Renewals Front Row Motorsports and CSX Crisis Management NRA 500 2013 Chase for the Sprint Cup Building social fan base through active engagement 13. Anatomy of a CrisisBroadcast partner shows incorrect finish order1Media portrays as firestorm2 Despite correction and engagement, fans react, think NASCAR is wrong34Analysis shows issue was only small part of overall conversation 14. Poised For GrowthNASCAR has evolved into an integrated approach and is setting the agenda for the industrys approach to key growth segments