YOUNG SOCIALPRENEUR PROGRAMME 2 - kosmasmalaysia.com fileYoung Socialpreneur Programme 2.0 KAKICARE...

TEAM ID: 6060 TEAM NAME: GLOBAL HS

SOCIAL ENTREPRENEURSHIP PROGRAM:

KAKICARE BY OKU BAKTI

POLITEKNIK PREMIER SULTAN SALAHUDDIN ABDUL AZIZ SHAH

Persiaran Usahawan 40150 Shah Alam

Selangor Darul Ehsan

Project Coordinator;

NORLIZA BINTI AB HALIM

Centre of Entrepreneurship Development, PSA

Tel: 013-222 6891 I Email: [email protected]

YOUNG SOCIALPRENEUR PROGRAMME 2.0

Young Socialpreneur Programme 2.0


Page | 2

Outstanding Social Entrepreneurship Award

CONTENT

Executive Summary……………………………………………………….3

Introduction…………………………………………………………………4

Team Diversity………………………………………………………………5

Organizational Chart………………………………………………………6

Activities………………………………………………………..……………7

Malaysia Book Of Records……………………………………………….15

Cash Flow Statement………………………………………………………21

Booth Gallery………………………………………………………………..22



Page | 3

EXECUTIVE SUMMARY KAKICARE BY OKU BAKTI

KAKICARE By Oku Bakti was successfully launched in year June 2018. This project involves

people with sight disabilities (OKU) from Persatuan OKU Bakti Malaysia and polytechnic

students as their marketing team. There are 10 students from Young Entrepreneur Club, PSA

whom act as facilitators and marketers of the program. PSA also provides guidance and a lot of

assistance through their mentors ; Puan Norliza Ab Halim and Puan Zaharatul Akmar Binti

Ahmad Zainuddin.

Objective of the programme is to train and assist people with sight disabilities to gain

entrepreneurship and digital marketing knowledge so that they are capable to generate higher

income and increase their economic level. Throughout the activities in this programme, it creates

a new platform for students to practice their entrepreneurship knowledge. The execution of this

project comprises four phase which are Start up Programme, Scale up Programme, Student in

Real Enterprise Programme and Tracking and Monitoring Sales Performance. Since this project

has given significant benefits to all parties involved, it continues until now.



Page | 4

INTRODUCTION

BACKGROUND OF PROJECT:


The program was developed to help low-

income and sight disabilities people to generate

their own income. This program benefits the

target group as the objectives of the programme

can be summed up as below:-

Objective

To train the target group to seek for their own

income by using resources that they gained

through skills classes such as reflexology

classes.

To assist the target group to find strategic

location to promote their services.

To give a real work experience for students to

help out this target group using digital

platform.

To guide the target group to be independent.

To show empathy as Malaysian to be part in

social work contribution.

Background of Persatuan OKU Bakti

Malaysia

Persatuan OKU Bakti Malaysia was

established in 2015 founded by Datin

Roseleen Jaafar. The objective of setting up

this association is to help the disable people

to generate their own income by using their

own skills. There are group in this

association can develop their own business

such as become singer, entrepreneur etc.

Datin Roseleen strongly believes that these

people can stand on their own feet and

become a great entrepreneurs if they can be

given good resources, marketing advises

and proper location to set up their own

business hub.



Page | 5

OPERATIONAL TEAM AND

STRUCTURE

In the implementation of the project, every

party involved have their own expertise and

skills. Students who act as facilitators in this

programme are from the member of Kelab

Usahawan Muda, PSA from multi program

disciplinary like commerce, electrical and

civil engineering program. The 10 people of

them have a vast exposure on business and

entrepreneurship in theoretical view, they

also have been practically trained in

entrepreneurship area via activities which

frequently held in polytechnic. The qualified

instructor in business and entrepreneurship

discipline contribute as a main factor in the

success of the programme.

By optimising the sources and expertise

lecturer available in PSA, it has reduced the

cost and time consume to execute the

programme. As overall, high commitment

demonstrate by PSA society has made this

planned programme into reality.

Pic 1: Students are preparing marketing

materials

TEAM DIVERSITY



Page | 6

PROGRAM ORGANIZATIONAL CHART



Page | 7

STRATEGY AND ACTION PLAN

“Social Entrepreneurship” refers to programmes or activities that balance between business

activities with responsibilities towards resolving social and environmental issues in the long run.

Towards this, PSA's Young Entrepreneur Club group, mentor Puan Norliza and Puan Zaharatul

Akmar have come out with a program that will assist group of disabilities people which was named

as “Kakicare by Oku Bakti”. They have planned a structured social entrepreneurship program in

looking at the economic development of the assisted target groups. Participants will be guided face-

to-face and hands-on specifically in digital marketing platform.

Pic 2: E-banner to promote the service.

SUMMARY OF

ACTIVITIES



Page | 8

The Entrepreneur Development Program is divided into 4 Phases:

Phase 1: Start up Program

Start Your Business Now, Know yourself, Successful Entrepreneurial Competencies, Identifying

Ideas and Business Opportunities, Business Model Canvas.

LOGO DECISION MAKING

Students are required to create a business logo for the team. The final draft for the logo are widely

used for marketing and branding purposes. The selection of the color is also important to strengthen

the branding awareness.

FIRST DRAFT

SECOND DRAFT

FINAL DRAFT

Diagram 1: Logo phases



Page | 9

Phase 2: Scale Up Program

Manage Your Own Business Account, Branding, Registration & Commercialization Trade Cap,

Budget and Sales Prediction, Marketing and Sales, Online Business and Operations Management.

Mentors and speakers will provide guidance to participants and students acting as facilitators for

every Knowledge Transfer Program entrepreneur.

Scale Up Program:

Session with mentors

Scale Up Program:

Session with the team



Page | 10

Phase 3: Student in Real Enterprise Program

Students will be placed in the business community of OKU and assist them in terms of marketing,

operation and business management. Students plan and carry out activities that increase the income

of entrepreneurs. Students also need to identify business problems and develop ways to address

each entrepreneur's problem.

Students attached with the

OKU group

Students help out the OKU

team to promote the service



Page | 11

Phase 4: Tracking and Monitoring Sales Performance

Kelab Usahawan Muda PSA needs to control the business operations of their premises as well as

the tracking of business achievements online. Business performance reports will be sent to the PSA

on a monthly basis. Students who are facilitators of entrepreneurs will help increase their sales.

The important element we want to see is the sustainability of the business after completion of the

program. The program will continue for a period of 1 year and entrepreneurs will be guided by the

program CEO and mentor of the program. Business performance per month will be recorded. With

this good commitment among the team in leveraging resources, we believe that the greater project

outcomes will be achieve faster.

Marketing materials

Examples of marketing tools



Page | 12

JULAI OGOS SEPTEMBER

W1 W2 W3 W4 W1

W2

W3

W4 W1 W2 W3 W4

PE

ND

AF

TA

RA

N

IDE

AT

ISM

&

ME

ET

UP

EV

EN

T

EV

EN

T

EV

EN

T

EV

EN

T

EV

EN

T

EV

EN

T

EV

EN

T

FIN

AL

EV

EN

T

LA

PO

RA

N

PIT

CH

ING

AN

UG

ER

AH

Action Plan Sosial Entrepreneurship Program : Kakicare by OKU Bakti



Page | 13

IDEATISM AND MEET

UP

The purpose of this start up program is to introduce all

activities that will be done to all participants during this

program. At the end of the course the entrepreneurs will be able

to understand the importance of business plans and apply

business plans in their business. Learning sessions begin with

the business idea evaluation, criteria of successful

entrepreneurs, identifying ideas and business opportunities,

business model canvas and business plans.

The scale up workshop outcomes is to helps participants to

manage the business account, product branding, registration

and commercialization, trademarks, budget, sales forecasts,

marketing and digital marketing.

START UP WORKSHOP

Date: 9 - 10 July 2018

Venue: Bilik Mesyuarat, Jabatan

Perdagangan, PSA

SCALE UP WORKSHOP

Date: 26-27 July 2018

Venue: Science and Computer

Mathematics Laboratory,

PSA

Type of activity:

1. Logo and Brand Deveopment

2. Online Business

through Facebook and

Instagram

Pic 3: Students attending Start-Up Workshop



Page | 14

EVENT TIME

Location: MASJID KLIA

Date: 14 July – 14 August 2018

Student In Real Enterprise (SIRE) activity is an approach

for polytechnic students and OKU entrepreneurs to learn

and exchange business ideas. In addition, this activity can

identify the problems faced by OKU participants in

marketing their products.

Students also help the OKU entrepreneurs after their

studies to explore business and exchange business ideas.

Through this approach will be able to nurture the students'

interest in understanding entrepreneurship career. Students

will be able to experience real-time work and share views

in developing business with entrepreneurs.

Pic 4: Customer during event

Pic 5: Customers getting treatment

Pic 6: Customers queued up to feel the service



Page | 15

MALAYSIA BOOK OF

RECORDS

11

AUGUST 2018

On 11th August 2018, PSA took part in Malaysia

Book of Record Programme which is to collect

“Most Numbers of Participation in a Young

Socialpreneurship Charity Programme”

throughout Malaysia.

We managed to collect 7400 participants to get

involve in social entrepreneurship programme

with various of activities conducted on that day.

Pic 7: Customer shows the support



Page | 16

MARKETING

ACTIVITIES

Advertising is one of the important strategy to increase business revenue. However, many small

entrepreneurs always forget to give it as priority. Before this, the group lack of logo and branding

knowledge. They also never use any marketing tools such as bunting, banner or pamphlet. In this

program, Kelab Usahawan Muda took the initiative to help entrepreneurs get their own business

logo. The students also managed to create a facebook page to digitize their marketing tools.

Advertising Material Development



Page | 17

Diagram 2: Facebook profile (Psa Bakti)

Diagram 3: Official Facebook page (Kakicare)

Digital Platform for Marketing

Advantage to open up

facebook personal

account: Can add friends

up to 5000 members.

Easy to do posting on

facebook group.

Advantage to open

up facebook page:

Can control online

marketing via

facebook ads.



Page | 18

Kakicare by OKU Bakti at Masjid KLIA

Masjid KLIA is a most strategic location to promote this service. The mosque management agreed

to allocate a 20ft x 20ft space for the use of this project. In line with the Hajj expo organized by

the mosque itself, this service has been very successful and receive a lot of demand throughout the

month. Potential customers come all over Malaysia with the intention to send off their relatives

and family members to Lembaga Tabung Haji, located next to the mosque. This is in conjunction

with the celebration of Eid Al- Adha on that month. The right target market is very crucial,

therefore we see that this is the great and golden opportunities to promote and expand their

services. In a month, they can successfully collected revenue up to RM15,800. What a happy faces

there!

Pic 8: Students promoting the services Pic 9: Group photo after marketing

Pic 10: Students selling products Pic 11: Students setting up booth



Page | 19

Pic 10: Thanks for supporting us Pic 11: Thanks for supporting Kakicare!

CONCLUSION

Social entrepreneurhip have the potential to solve community-based problems. These individuals

are willing to take on the risk and effort to create positive changes in society through their

initiatives. The Kakicare by OKU Bakti program give a positive impact to all the parties . Students

are taught to have a social mission rather than profit oriented. The communities of Persatuan OKU

Bakti also get many benefit from this program. Hopefully such this programs will continue with

the involvement of more relevant agencies in the future.



Page | 20

RINGKASAN AKTIVITI / PROGRAM YS2P

NAMA KUMPULAN

GLOBAL HS

ID KUMPULAN

6060

INSTITUSI

POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH

NAMA BADAN KEBAJIKAN/ PERTUBUHAN/ORGANISASI

PERSATUAN OKU BAKTI MALAYSIA

AKTIVITI PROGRAM

BIL

TARIKH

NAMA AKTIVITI

JENIS AKTIVITI

(jualan /perkhidmatan /

penganjuranacara / sumbangan (derma drpd organisasi dll)

LOKASI

JUMLAHPENERIMAA

N /SUMBANGAN /DLL YANG

DIPEROLEHI

1.

14/7 hingga 14/8

kakiCare Perkhidmatan urutan kaki

Masjid KLIA

RM 13,742.00

2.

11/8

Jualan Amal

Menjual produk alumni politeknik di ekspo musim haji

Masjid KLIA

RM 635.00

JUMLAH KUTIPAN ( PENERIMAAN/SUMBANGAN DLL)

RM 2,600.00

JUMLAH SUMBANGAN KEPADA BADAN BADAN KEBAJIKAN / ORGANISASI YANG DIPILIH

RM 7980.00



Page | 21

CASH FLOW STATEMENT



Page | 22

BOOTH

GALLERY

Preparation before the program: Massage tools and kit

Preparation before the program: Booth set up



Page | 23

During event: Setting and preparing the services

Male team : Serve the customers. Students looking for customers.

Memorable group photo with team involved.



Page | 24

Application to get promotional space

Certificate of Registration Proof of project’s contribution

Date post:	18-Aug-2019
Category:	Documents
Upload:	phungkhanh
View:	213 times
Download:	0 times

YOUNG SOCIALPRENEUR PROGRAMME 2 - kosmasmalaysia.com fileYoung Socialpreneur Programme 2.0 KAKICARE...

Documents