The Lowell Sun covers an area that is on a major economic upswing. The Lowell area is home to major corporations, leading universities, excellent local school systems and highly regarded hospitals. It is also the home of several key historical, sporting and cultural attractions. The Lowell Sun’s primary market is a fast growing region of revitalized mill towns and New England villages. The region’s rich heritage and local pride offers the promise of continued economic growth and prosperity. VISIT US ON THE WEB CLASSIFIED ADVERTISING RATE CARD #71 THE SUN & SUNDAY SUN YOUR CITY • YOUR REGION • YOUR WORLD 15 Kearney Square • P.O. Box 1477 • Lowell, Massachusetts 01853 Telephone: 978-458-7100 • Fax: 978-970-4723 • lowellsun.com EFFECTIVE OCTOBER 1 2005
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The Lowell Sun covers an area that is on a major economic upswing.The Lowell area is home to major corporations, leading universities,excellent local school systems and highly regarded hospitals. It is also thehome of several key historical, sporting and cultural attractions.
The Lowell Sun’s primary market is a fast growing region of revitalized milltowns and New England villages. The region’s rich heritage and localpride offers the promise of continued economic growth and prosperity.
VISIT US ON THE WEB
CLASSIFIED ADVERTISIN
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#71
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YOUR CITY • YOUR REGION • YOUR WORLD15 Kearney Square • P.O. Box 1477 • Lowell, Massachusetts 01853Telephone: 978-458-7100 • Fax: 978-970-4723 • lowellsun.com
EFFECTIVEOCTOBER 1
2005
$85.00 will be added to print rate for online package.Ask your rep for details.
“900” Number advertisements must be approved and placed undera publication classification in classified or as a display. Price ofcall and minimum time, if applicable, must appear inadvertisement in type size as per policy.
• Strip ads are accepted as long as they are 9 classified columnswide and a minimum of 2 inches deep. Front page and sectionlead pages minimum 1” deep, and 6 column SAU maximum.
• Insertion orders on contracts containing liability disclaimers are notaccepted. Agencies are responsible for payment of invoices foradvertising placed by them on their own behalf or on behalf oftheir clients.
12. DEADLINES In-Column
For Monday 5:00 PM on FridayFor Tuesday 4:00 PM on MondayFor Wednesday 4:00 PM on TuesdayFor Thursday 4:00 PM on WednesdayFor Friday 4:00 PM on ThursdayFor Saturday 12:00 Noon on FridayFor Sunday 3:00 PM on Friday
DisplayFor Monday 12:00 Noon on FridayFor Tuesday 4:00 PM on FridayFor Wednesday 12:00 Noon on MondayFor Thursday 12:00 Noon on TuesdayFor Friday 12:00 Noon on WednesdayFor Saturday 10:00 AM on ThursdayFor Sunday 12:00 PM on Thursday
Full Page: 9 columns by 21 inches. Total 189 inches.
Double Truck: 18 2/3 columns by 21 inches. Total 392 inches.Advertising copy can be submitted electronically [email protected] or either the ADSEND,AD DIRECT system or Fast Channel.
14. SPECIAL RATES/CLASSIFICATIONSPublic Notices: Daily or Sunday $3.65 per line $36.50 per inch.
St. Jude’s, Church ads for Services: Per column inch $30.502 pt. black border maximum allowed.
In Memoriams, Card of Thanks and Mass Notices: Per Columninch $39.85 plus $15.00 photo charge.
Funeral Notices: $5.00 per line.
15. CIRCULATIONMail subscription price per copy, Daily 80¢, Sunday $2.70, Daily$249.60 a year, Sunday $140.40 a year. Daily $124.80 for 6months, Sunday $70.20 for 6 months in N.E. Varies outsidecontinental U.S. Current daily circulation approximately 49,500and Sunday circulation is approximately 52,000; subject to ABCaudit.
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5. CLASSIFIED ADVERTISING RATESLocal In-column Rates Per Line, Per Day
Non-commercial/Private Party All ads to be prepaid. MasterCard,Visa, American Express, Discover, check or cash accepted. Minimumof 4 lines.
Internet: All in-column line ads will appear on www.lowellsun.comat no additional charge. Internet line ads appear on internet onlywith corresponding day in paper. All classified ads over 12” repeaton lowellsun.com for seven days. All ads under 12” can be repeatedon lowellsun.com for an additional $5.00.
Box Charge: $55.00 per order/replies picked up. $70.00 perorder/replies mailed.
Line Contract Rates: Rates are per line per day: 4 lines, 30 dayminimum open $2.90; 3 months, $2.65;6 months, $2.30; 12 months $2.20.
Funeral Service Directory Rate: $10.50 per inch, per day, 1 monthminimum commitment.
Local Display Rates: Based on Classified Measure. All display ads 4inch minimum.Without Minimum Contract With Minimum ContractOpen Rate..............$28.35 p.c.i Open Rate........$25.94 p.c.i.2 Day Combo ........$45.36 p.c.i.* 2 Day Combo. .$41.50 p.c.i.*1st day ...................$28.35 p.c.i 1st day .............$25.94 p.c.i.2nd day..................$17.01 p.c.i. 2nd day............$15.56 p.c.i.*Sunday plus one weekday, no changes in copy.3 Day Combo ........$59.54 p.c.i.* 3 Day Combo ..$54.46 p.c.i.*1st day ...................$28.35 p.c.i. 1st day .............$25.94 p.c.i.2nd day..................$17.01 p.c.i. 2nd day............$15.56 p.c.i.3rd day...................$14.18 p.c.i. 3rd day.............$12.97 p.c.i.*Provided the same ad runs 3 times, unchanged, within a 6 dayperiod. 7 days if the 7th day is Saturday.4 Day Combo ........$73.72 p.c.i.* 4 Day Combo ..$67.43 p.c.i.*1st day ...................$28.35 p.c.i. 1st day .............$25.94 p.c.i.2nd day..................$17.01 p.c.i. 2nd day............$15.56 p.c.i.3rd day...................$14.18 p.c.i. 3rd day.............$12.97 p.c.i.4th day...................$14.18 p.c.i. 4th day.............$12.97 p.c.i.*Provided the same ad runs 4 times within 7 day period.Rates are based on open rate plus 2nd, 3rd and 4th day whereapplicable. Repeat rates are net rates. First day rate may be lowerbased upon bulk contract.
Line Ads: $2.90 per line with any display contract.Commitment at 250” level required on the no-minimum contractto receive the $2.65 per line rate.
Display Frequency Discounts*5 Inch 15 Inch3 Days a Week 3 Days a Week13 weeks.........$17.50 per inch 13 weeks.........$16.90 per inch26 weeks.........$17.30 per inch 26 weeks.........$16.45 per inch52 week..........$16.90 per inch 52 weeks.........$16.15 per inch
5 Days a Week 5 Days a Week13 weeks.........$17.30 per inch 13 weeks.........$16.45 per inch26 weeks.........$16.90 per inch 26 weeks.........$16.15 per inch52 weeks.........$16.45 per inch 52 weeks.........$15.70 per inch
10 Inch 20 Inch3 Days a Week 3 Days a Week13 weeks.........$17.30 per inch 13 weeks.........$16.45 per inch26 weeks.........$16.90 per inch 26 weeks.........$16.15 per inch52 weeks.........$16.45 per inch 52 weeks.........$15.70 per inch
5 Days a Week 5 Days a Week13 weeks.........$16.90 per inch 13 weeks.........$16.15 per inch26 weeks.........$16.45 per inch 26 weeks.........$15.70 per inch52 weeks.........$16.15 per inch 52 weeks.........$15.30 per inch*All display frequency discounts based on minimum 13 weekcontract.
Frequency rates available on a contract basis within 12 calendarmonths. Failure to complete contract will revert rate back to thenearest earned applicable rate. Multiple page discounts will beapplied upon publication. No other discounts on this card willapply. Discount is calculated off the open column inch rate.
Special PagesPAGE ONE - (6 COL. x 1”) SAU inchesOne time .......................................... $142.00 per inch.One time per week for 26 weeks........$105.00 per inch.One time per week for 52 weeks........$85.00** per inch.
LEAD PAGE, SPORTS, BUSINESS OR LOCAL * - (6 col.x1” only)One time .......................................... $95.00 per inch.One time per week for 26 weeks........$90.00 per inch.One time per week for 52 weeks........$85.00** per inch.Four color (if available) $100 additional charge.* Local only has other sizes available.**Deduct 2 1/2% for each additional day on 52 week schedule.
Financial Contracts(Consult advertising management for more information.)
Island Position (Financial Page)Days Per Week 1 Time Rate 26 Weeks 52 Weeks
1) Ad must be 2col. x 5 inches MINIMUM to MAXIMUM 3col.x10 1/2”.2) Position is available on Tuesday, Wednesday, Thursday & Friday.3) Rates and contracts are available as listed above: Rates are per
SAU inch per day.
Second Impression Ad 60% Off Open Rate: The same ad, samesize will appear elsewhere in the same publication.
