We Appear to be Speaking the Same Language,But We Are Definitely NOT Communicating
Gillian Muessig
Cofounder | President SEOmoz
Anne Kennedy
International Search SttrategistManaging Partner, Beyond Ink
• Stats• The Elements of Social Media Success
• Language Issues• Cultural Issues• Resources
Today’s Menu
Social Content in SERPs
• Blogs, Videos, Tweets, Facebook, LinkedIn
• Blogs
Social Content in SERPs
• Video
Social Content IN SERPs
Social Content in SERPs
• International
Social Content in SERPs
Characteristics
www.seomoz.org
• Personality and Profile Oriented• Think: Facebook, LinkedIn
• First research resource = International profiles
Characteristics Of Social Media
• Engaging• Think: timely, viral, edgy, top 10 lists
Characteristics Of Social Media
Examples
www.seomoz.org
Examples of Social Media Photos
PeopleMagazine.com
www.eluniversal.com
www.merkur-online.de
Examples of Social Media Photos
• News - Paris Hilton did W-H-A-A-T?
Google images UK Google images INDIA
Examples of Social Media Photos
• Video – Will it Play In Peoria… or Pretoria?
South Africa’s Threatened Rhinos
• Video
Trapped Chilean Miners Prepare for Escape
Delhi Workers Scramble As Athletes Arrive
Language Issues
www.seomoz.org
• Localized colloquial language:• Pop culture• Local slang• Localize politically,
meteorologically, and socially
Language Issues
• Translate TWICE• From original language to target language• From target language to localized colloquial
language• Trans-culturalization
Language Issues
• Localized colloquial language includes• Pop culture• Local slang• Local politics• Local slang• Local weather• Local news
SEO Value of Social Media SitesVaries by Country
• Flickr – in Canada• Classified Ads – in India
Resources
• Beyond Ink – [email protected]• Webcertain – [email protected] • Motoko Hunt - [email protected]• Bill Hunt – [email protected]• iProspect – [email protected]• BusinessOnline – [email protected]• SEM International –
Mahalo
Anne Kennedy and Gillian MuessigInternational Search Strategists
No, REALLY!
WHITEHAT2010
Yahoo Analytics
25% Discount at SEOmoz.org
@AnneKennedy@SEOmom
