Download - (2011) Social Shopping - Beyond group buying to delighting & incentivizing consumers

© 2010 AKQA Inc. Confidential & Proprietary 1

Social shoppingbeyond group buying to delighting and incentivizing

© 2010 AKQA Inc. Confidential & Proprietary

Creative DirectorHead of User Experience, AKQA

@Lynn_Teo2



©2010 AKQA - Con!dential and proprietary. All rights reserved.

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Stop.

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Stop.Look.

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Stop.Look.Listen.

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Social Shopping

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Social Media Commerce


Social Media Commerce


Bring shopping where people connect


Bring connection where people shop


Social Shopping


Listen.

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Use interviews or !eldwork to uncover what consumer behaviors

are inherent in shopping

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fun


prolong the fun

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sense of belonging


!nd others with same style

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stress-reliever


watch, then buy

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re"ection of self


personalize and post

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Stop.Look.Listen.

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Stop.Look.Listen.ink.


Content generation


Quality recommendations


Incentives

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New business models emerge?


Social shopping is here to stay


Delightful experiences


Delightful experiences


Quality, trustworthy information


ank You