HOW TO START A SENIOR CARE BLOG
6 STEPS TO A SENIOR CARE BLOG
So you’ve decided to start a blog for your assisted
living community or home care agency?
Smart thinking…
Blogs are one of the best ways to engage adult children online. Our 6
steps will help you develop the initial
content to launch it.
LET’S GET STARTED…
1.Have each of your assisted living communities or home care offices create a list of the 30 most frequently asked questions.
Hint: Do these independently, not as a group. That allows you to get a true picture of what answers families need.
ALMOST THERE…
2. Develop a blog article that answers each question. Extra credit for
answering the question in a story format.3. Optimize the content using key terms and synonyms but NO KEYWORD STUFFING!
THE FINISH LINE…
4. Develop a strong headline that will make your article stand out in
search engine results. 5. Fetch yourself a photo to add. Don’t
forget to write an Alt-Text-Tag so the search engines know what the heck your photo is all about.
6.Add a call-to-action so people know what you want them to do.
TA DA!
You’ve got yourself the content to launch your blog! Now go create an editorial calendar and stick with it. Make sure to add fresh content each week.
NEED HELP?
Yep…that happens.
Content marketing is one of the best
ways to engage families online.
Where we know senior care
searches now begin. But developing
unique, fresh and industry
relevant content takes time.
Visit
The Senior Care Specialists at:www.TheSeniorCareSpecialists.com
to learn why our team of
industry insiders, SEO certified
copywriters, and Certified Senior
Advisors (CSA) are uniquely
qualified to support your assisted
living and home care content
marketing goals!