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Page 1: Astero Announcement

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Astero 30mL $30.00

Gensco Pharma Launches the First FDA Approved Prescription Hydrogel with 4% Lidocaine HCL for Wound Pain

August 22, 2016

Gensco Pharma announces Astero™, a FDA approved prescription hydrogel which contains the topical anesthetic lidocaine hydrochloride. Astero™ is indicated for painful wounds such as post-surgical incisions, ulcers, cuts and abrasions.

Astero™ is specifically formulated to create a moist healing environment, which promotes granulation, epithelialization, and autolytic debridement, while providing prolonged anesthesia of the wound, lessening the need for systemic pain medications including opiate based drugs. “Astero™ provides the clinician a proven and trusted first line wound dressing for post-surgical incisions, cuts, ulcers and abrasions. The soothing hydrogel creates a superior wound healing environment while the lidocaine component imparts sustained pain control of the wound,” says Dr. Brenner.

“Since our inception, our corporate focus is to utilize our resources on innovative research and the development of unique delivery systems to improve access to products providing improved quality of life for patients who suffer from pain and debilitating diseases,” said Carlos Alfaras, CEO of Gensco Pharma. “Our blend of science and understanding of the value proposition to patients and industry partners drives us to develop improved outcomes for all. Astero is a perfect example of Gensco Pharma at work, including the clinical perspective and the ability to assist with the financial burden to patients with our copay assistance programs.”

Astero™ is offered through national wholesalers, chain pharmacies and Group Purchasing Organizations including but not limited to: McKesson, Cardinal, AmerisourceBergen, HD Smith, Walgreens, CVS, Intalere, Innovatix and MedAssets.

For more information on Astero™, visit www.asterogel.com.

Wound management is one of the most common aspects of podiatric practice.

The etiology of the wound may vary from post-surgical, traumatic, or disease state progression but the treatment goal is the

early, provides the best chance for resolution especially in patients

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Once a wound has been assessed, debrided, cultured, and

photographed, a hydrogel type dressing is an excellent

the ability to donate water molecules to dehydrated tissue

while allowing the passage of water vapor and oxygen to the

phagocytic activity of leucocytes and enzymatic activity of

during the early phase of wound healing and limits the

1 More so, the hydrogel does not

adhere to the wound surface thereby preventing tissue

Frequently, pain as a result of trauma, particularly during the

dressing change procedure, has been described by patients 2

management strategy is a key component in the treatment

for background pain and the pain arising from wound proce-

injuries recommend prescribers should explore non opioid

medications and other modalities that can be used to

3 Many clinicians

use a topical anesthetic agent, lidocaine, to manage wound

pain during procedures such as debridement and dressing

Though pain control is often the patients primary concern,

clinicians are more likely concerned with wound healing and

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5

™ is the new prescription hydrogel wound product in

™, which contains the topical anesthetic

environment, which promotes granulation, epithelialization,

and autolytic debridement, while providing prolonged

anesthesia of the wound, lessening the need for systemic

the hydrogel in combination with Meadowsweet and Oak

Extract helps suppress the development of wound

infections, increasing wound healing rates and decreasing

Oak extract has been studied for its ability to suppress

-6

continuation of this study, evaluating burn wounds, oak

extract was demonstrated to not only suppress bacterial

infection but increase the rate of healing, leading the

authors to suggest that the oak bark formulation can

enhance the migration of epidermal cells to accelerate

6

was shown to be superior to silver sulfadiazine cream in

™, available by prescription only, provides the clinician -

hydrogel containing Meadowsweet and Oak Extract create a

superior wound healing environment while the lidocaine

Though this data supports the need for continued clinical

trials to better understand wound healing, podiatric practi-

tioners now have a valuable new topical wound hydrogel to

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Advances in Treatment of Painful Wounds

by Marc Alan Brenner, DPM, The Institute for Diabetic Foot Research

Dr. Marc A. Brenner is a past President and Fellow of the American Society of Podiatric Dermatology. He is a renown national and international lecturer in the areas of podiatric dermatology and

About Gensco Pharma: Gensco Pharma is a specialty pharmaceutical company focusing on research, development and marketing of transdermal prescription products. As an innovator of pharmaceutical products and the development of patented drug delivery systems, Gensco is dedicated to the continual pursuit of novel and effective therapies that improve health.

New Product Update

GENSCO PHARMAA Specialty Pharmaceutical Company

genscopharma.com

[email protected] 543-6726855 5GENSCO

FAX855 743-6726855 7GENSCO

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