Download - B2B Marketing All-In-One by Hany Sewlam AbdelHamid

Business-to-Business Marketing (B2B).

Hany Sewilam AbdelHamid

• [email protected] • +2-01005646569• +2-0542668137

B2B MARKETING

• Marketing is the process of planning and executing .

• The conception (product), pricing, promotion, and Place (distribution).

• Ideas of how to promote and socialize.

• The power of how to satisfy individual and organizational objectives.

• The ROI coming from more visibility & combining between Modern Marketing & e-Marketing.

Hany Sewilam AbdelHamid - 2014

B2B MARKETING

ISMARKETING OF GOODS AND SERVICES TO:CompaniesGovernment Bodies Institutions (i.e. hospitals, Agencies, Hotels.)Non-Profit Organizations (i.e. Resala Foundation, LifeMakers Foundation.)

FOR

USE IN PRODUCING THEIR PRODUCTS AND/OR TO FACILITATE THEIR OPERATIONS


WHY B2B MARKETING IS DIFFER?

Because

Goods or services are sold for any use other than personal consumption

BecauseIt is not the nature of the product; it

is the reason for the transaction.



Characteristic B2B Market B2C Market

Sales volume Greater Smaller

Purchase volume Greater Smaller

Number of buyers Fewer Many

Size of individual buyers Larger Smaller

Location of buyers Concentrated Diffuse

Buyer-seller relationship Closer More Impersonal

Nature of channel More direct Less direct

Buying influences Multiple Single/Multiple

Type of negotiations More complex Simpler

Use of reciprocity Yes No

Use of leasing Greater Less

Key promotion method Personal Selling Advertising

B2B CUSTOMER PERSONA

Commercial enterprisesIndirect channel members and facilitators

OEMs (original equipment manufacturers)

Users = customersGovernmental organizationsInstitutions


REMEMBER



STAGES IN B2B MARKETING/BUYING PROCESS


MARKETING CHALLENGES

Based on my experiences that I've made in the Saudi, Libyan and Egyptian market ..let’s share following results ..

• Challenges of Government Markets

• Challenges of Institutional Markets

• Challenges of International Markets


MARKETING DEMANDS


THANK YOU

Hany Sewilam Abdel HamidDirector of Sales & Marketing | HBD

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