CHAPTER 19:MANAGING PERSONAL COMMUNICATIONS: DIRECT AND INTERACTIVE MARKETING, WORD OF MOUTH, AND PERSONAL SELLING
MIGNONETTE JOY GOZARINMARKETING MANAGEMENTSEPTEMBER 2012
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OUTLINE
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Direct Marketing /Interactive marketing Word of Mouth Personal Selling
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COMMUNICATION CAN BE DONE IN VARIOUS PLATFORM BY ANY LIVING CREATURES.
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IN BUSINESS, IT IS IMPORTANT THAT WE CAN USE COMMUNICATION EFFICIENTLY.LET’S SEE HOW COMMUNICATION CAN BE DONE PERSONALLY—EVEN IN MARKETING
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3 unusual friends gather to resolve
a human problem
Superman
IN BUSINESS, IT IS IMPORTANT THAT WE CAN USE COMMUNICATION EFFICIENTLY.LET’S SEE HOW COMMUNICATION CAN BE DONE PERSONALLY—EVEN IN MARKETING
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Superman needed to inform as many people
about a new villain. He’ll use:
3 unusual friends gather to resolve
a human problem
Telemarketing
Direct Mail
Radio TV
IN BUSINESS, IT IS IMPORTANT THAT WE CAN USE COMMUNICATION EFFICIENTLY.LET’S SEE HOW COMMUNICATION CAN BE DONE PERSONALLY—EVEN IN MARKETING
Comm. Cloud
Superman needed to inform as many people
about a new villain. He’ll use:
3 unusual friends gather to resolve
a human problem
Futhermore, he’ll use the latest
interactive marketing tools:
Display ad
Websites
Mobile
Telemarketing
Direct Mail
Radio TV
1- MARKETING COMMUNICATION IS A DIALOGUE BETWEEN COMPANIES AND ITS CUSTOMERSSuperMan uses Direct and Interactive Marketing to reach to people.
Direct Marketing (DM) is the use of consumer direct channel to reach and deliver goods and services to customers without using marketing middlemen.
DM Channels are: Direct Mail, Catalog Marketing, Telemarketing. Interactive marketing: Websites, Search Ads, Display Ads, Emails, and Mobile Marketing.
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MEANWHILE.. CATWOMAN HEARD SUPERMAN CALLS FOR HELP…
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I can use my connection to help my friend
Superman spread this word quickly.
@mignonettejoy
MEANWHILE.. CATWOMAN HEARD SUPERMAN CALLS FOR HELP…
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I can use my connection to help my friend
Superman spread this word quickly.
I’ll tweet, post, and blog… it’s cheaper to
promote there.
@mignonettejoy
MEANWHILE.. CATWOMAN HEARD SUPERMAN CALLS FOR HELP…
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I can use my connection to help my friend
Superman spread this word quickly.
Wait.. I’ll call my viral friends, they can make
a buzz of this:
I’ll tweet, post, and blog… it’s cheaper to
promote there.
@mignonettejoy
WORD OF MOUTHOne of the most effective form of marketing
The word of mouth didn’t stop after you have met a person but it continuous electronically through Social media platforms such as: (1) Online Communities and Forums, (2) Blogs, (3) Social Networks.
Buzz Marketing breeds excitement, form publicity, and shows relevant brand related information.
Viral Marketing a.k.a “Word of Mouse” persuades clients or consumers to spread a company developed products and services to their connections online.
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AND THEY CALL YODASize matters not, ...
Look at me. Judge me by size, do you?”
Named must your fear be before banish it you can.”
Great warrior, hmm? Wars not make one great.
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AND THEY CALL YODASize matters not, ...
Look at me. Judge me by size, do you?”
Named must your fear be before banish it you can.”
Great warrior, hmm? Wars not make one great.
…Knock on the door, I will
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AND THEY CALL YODASize matters not, ...
Look at me. Judge me by size, do you?”
Named must your fear be before banish it you can.”
Great warrior, hmm? Wars not make one great.
…Knock on the door, I will
Tap on your window too.. She will
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Ring on your bell.
SALES FORCESales Force is the oldest form of marketing
Today, many are debating about the importance of sales force in the marketing programs due to its high and rising costs of maintenance such as salaries, commissions, bonuses, travel expenses, and benefits.
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… THE THREE FRIENDS WERE ABLE TO INFORM THE MASSES.
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IN SUMMARY
Direct Marketing /Interactive marketing
Word of Mouth
Personal Selling
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Companies must consider how their customers can reach them and how their customers could reach each other.To build strong relationship with customers
IN SUMMARY Comm. Cloud
Direct Marketing:Interactive Marketing Tools
Display ad
Websites
Mobile
Telemarketing
Direct Mail
Radio
TV
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@mignonettejoy
IN SUMMARYWord of Mouth
Can use:
IN SUMMARY Comm. Cloud
Personal Selling(Sales Force)
The oldest form of Marketing but able to build long term relationship between business and clients
CHAPTER 19:MANAGING PERSONAL COMMUNICATIONS: DIRECT AND INTERACTIVE MARKETING, WORD OF MOUTH, AND PERSONAL SELLING
MIGNONETTE JOY GOZARINMARKETING MANAGEMENTSEPTEMBER 2012
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