By James Perrin@Koozai_James
ORGANISATION: THE KEY TO CONTENT MARKETING SUCCESS CONTENT MARKETING SHOW NOV 14
DID YOUKNOW? 74%
OF BRANDS INCREASED THEIR CONTENT
MARKETING SPEND IN 2014
Source: Econsultancy Marketing Budgets
Good news right?
But not for all of us
DID YOUKNOW? 36%
OF CONTENT MARKETERS BELIEVE THEY ARE EFFECTIVE
AT CONTENT MARKETING
Source: 2013 Benchmarks And Trends (CMI)
WHY?
Source: Marketing Sherpa
Lack o
f bud
get/ti
me
Lack o
f strat
egic t
hinkin
g
Lack a
bility
to de
velop
conte
nt
Lack in
sight
into t
arget
audie
nce
Lack c
larity
on go
als an
d obje
ctives
0
10
20
30
40
50
60
70 62%
39%35% 32%
27%
Barriers To Marketing Success
1. Planning2. Scheduling3. Creation4. Daily Habits
1. PLANNING
Ensure your internal communication is effective
Get your external communication spot on
Research your client and campaign thoroughly
Publications
Influencers
Best performing content
Competitors
Key themes
Audience
Use your research to strategise
Who is the better Content Marketer?
The tortoise of course!
2. SCHEDULING
PROJECT MANAGEMENT
EDITORIAL CALENDAR
Free Editorial Calendar: http://kooz.ai/editor-cal
CMIEveryone
on the same page
What, When & Where
Helps keep focus
Source: CMI
PrioritiseCalendarise
Sticky Notes
Have a daily plan
3. CREATION
Coning
3 – 6 – 5
Time Blocking
Time to be creative
Outcome Metrics
Goal Setting
Always keep your eyes on the prize
THE BIG IDEA
Innovate
THE BIG IDEA
Don’t imitate
4. DAILY HABITS
DID YOUKNOW? 40%
OF ALL DECISIONS WE MAKE ARE DRIVEN BY
DAILY HABITS
Source: Jeff Haden (Inc.com)
EMAILS
Source: Chui et al Mckinsey.com
Respond to emails at set times
The 4 Ds(InboxZero)
InboxPauseUnroll.meMailstrom
Email takes up 28% of the average worker’s day!
Phone calls can be a major distraction
PHONE CALLS
DND or Voicemail
Batch or Schedule
Calls
MEETINGS
Source: Jayson DeMers Searchenginewatch.com
Quick Phone Call
Group Skype or
Conference Call
Set an Agenda
The average meeting lasts 45 minutes
Andy Williams Hannah Norman
Rob Arkell
1 hour 18 mins 1 hour 22 mins 59 mins
MAKE ADJUSTMENTS TO DAILY ROUTINES
OTHERWISE YOU MAY FAIL
1 hour 33 mins
FINAL THOUGHT
Busy isn’t productive
Source: Dave Trott
LOADS MORE FREETIPS AND ADVICE
FREEWhitepaper
http://kooz.ai/Content-Whitepaper
IMAGE CREDITShttp://www.bigstockphoto.com/image-43334488/stock-photo-time-to-planhttp://www.bigstockphoto.com/image-45923056/stock-photo-furious-businessman-throws-a-punch-into-the-computerhttp://www.bigstockphoto.com/image-54325010/stock-photo-cute-toddler-painting-her-legs-carefullyhttp://www.bigstockphoto.com/image-72995290/stock-photo-young-businessman-is-working-with-laptop-and-worriedhttp://www.bigstockphoto.com/image-72995263/stock-photo-young-businessman-working-with-laptop-and-feeling-confidenthttp://www.bigstockphoto.com/image-44082544/stock-photo-blank-whiteboardhttp://www.bigstockphoto.com/image-47860547/stock-photo-daily-planner-concepthttp://www.bigstockphoto.com/image-42901888/stock-photo-baby-crawling-outsidehttp://en.fotolia.com/id/59508691http://en.fotolia.com/id/50087096http://www.bigstockphoto.com/image-61184954/stock-photo-telephonehttp://www.bigstockphoto.com/image-64735957/stock-photo-multiethnic-people-with-startup-business-talking-in-a-cafehttp://www.bigstockphoto.com/image-53274268/stock-photo-portrait-of-a-scrub-hare-%28lepus-saxatilis%29-with-long-ears-and-large-eyes%2C-southern-africahttp://www.bigstockphoto.com/image-67957021/stock-photo-giant-tortoise
REFERENCEShttp://www.inc.com/jeff-haden/change-any-habit-painlessly-6-tips.htmlhttp://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economyhttp://www.forbes.com/sites/jaysondemers/2014/01/08/7-productivity-hacks-that-successful-people-use-every-day/http://searchenginewatch.com/article/2362590/30-Minutes-a-Day-The-Power-of-Daily-Habits-in-Successful-Content-Marketing-and-Lifehttp://www.slideshare.net/fullscreen/CMI/b2b-content-marketing-2013-benchmarks-budgets-and-trendsnorth-america-14855770/6http://www.marketingsherpa.com/1news/chartofweek-09-27-11-lp.htmhttp://www.siliconbeachtraining.co.uk/blog/brightonseo-2012-dave-trott-predatory-thinking
