About NYSSBA The New York State School Boards
Association (NYSSBA) is a mem-
bership organization that provides
advocacy, training and information to
school boards in support of their
mission to govern the state’s public
schools.
You are invited.
The New York State School Boards Association invites you to join us in celebrating
our 100th Annual Convention & Education Expo, in Rochester, New York,
October 24 – 26, 2019.
Our Convention & Education Expo is one of the largest education trade shows in
the Northeast and the largest gathering of publicly-elected officials in New York
State. NYSSBA’s event delivers an abundance of sponsorship opportunities to
showcase your company as well as your solidarity with NYSSBA’s mission. More
than 2,000 school board members, superintendents, district administrative staff
and other educational leaders gather each year to learn, network and support
public education.
By partnering with NYSSBA as an exhibitor or sponsor, you can spotlight
how your products and services can help education leaders, who oversee
$69 billion in budgeted spending, effectively manage and govern their schools.
The Expo is an extension of the Convention learning experience – your
participation and interaction with our attendees will have a lasting impact
on the state’s pre-K–12 public schools.
Archa WachowiczDeputy Director of Business Development
NYSSBA’s 2019 Exhibitor & Sponsorship Prospectus
POTENTIAL ConnectionsMarket your products and services to one of the
largest pre-K–12 public education audiences
in New York. Reach more than 90% of school
districts and Boards of Cooperative Education Ser-
vices (BOCES), and 5,000 school board members
empowered as stewards of annual school budgets
ranging from about $10 million to $894 million
through year round Convention advertising and
member word of mouth.
REACH 2,000+ Key Decision MakersIn New York State, superintendents and board
members work hand-in-hand to make critical
decisions on purchasing products, programs and
services for their school districts.
THE POWER of Face-to-Face• 40% of prospects convert to new customers
via face-to-face*
• 67% of all attendees represent a new prospect
and potential customer**
• 74% of marketing goals are accomplished
through expo events***
• 60% of the value of expos is the ability
to see many prospects and customers at
one time+
• A sale that begins with contact at a trade show
runs about half the cost of closing a sale without
the exhibition advantage+
*Source: Meeting Professionals International **Source: Exhibit Surveys, Inc. ***Source: State of B2B Marketing 2016, Regalix Research +Source: CEIR: The Changing Environment of Exhibitions
Why Exhibit at NYSSBA’s 100th ANNUAL CONVENTION & EDUCATION EXPO?
• Accounting, Financial & Auditing Services• Associations• Athletic Supplies & Equipment• Audio/Video and Communications Equipment,
Solutions & Services• BOCES/Shared Education Services • Building and Landscape Architectural Services• Building Furnishings & Products• Career Exploration• Classroom Equipment, Furniture & Accessories• Computer/Tablet Equipment & Services• Construction Management• Consulting Services• Cooperative Purchasing• Curriculum Development Materials & Resources• Data Analytics Services & Software• Distance Learning/Online Courses• Educational Software & Services• Election Management• Employee Benefits, Professional Development • Energy Efficiency, HVAC & Solar• Engineering Services• Facilities Maintenance Products & Services• Flooring Products & Services• Food Services & Wellness Products• Insurance Services• Interactive Whiteboards• Legal Resources & Services• Lockers & Storage Equipment • Office Equipment & Furniture• Parental and Community Engagement• Playground Equipment• Policy Services• Roofing Materials & Services• School Safety & Security• SchoolWear/Uniforms• Special Education Programs, Materials & Services• Sports Bleachers, Signs & Scoreboards• Student Engagement• Tests & Assessment Measurement• Transportation
PRODUCTS and SERVICES our MEMBERS Want
64%School Board Members
2017 ATTENDEE PROFILES
20%Superintendents
7%District Administrative Staff
6%Educational Professionals
3%Attorneys/Consultants
EXHIBIT PackagesUse NYSSBA’s 100th Annual Convention & Education Expo as your platform to re-connect with past clients, gain new business, and network with hundreds of prospects over the course of two days.
Booth Rates*
• Standard Booth (10’ x 10’): . . . . . . $1,900• Premium Booth (10’ x 10’): . . . . . . . $2,100• Vehicle Space (up to 400 sq. ft.): . . $3,150
Each Exhibit Package Includes:• Standard 8’ high draped back wall, 3’ high draped
side rails, 7” x 44” ID signage, 6’ long skirted table, two (2) chairs and a wastebasket.
• Up to four (4) full Convention registrations per exhibit space for booth staff.
• Company listing (40 words) in our Convention Program, Virtual Expo Hall and Convention App.
• Company listing in up to three (3) product categories in our Convention Program and Convention App.
• Admission to breaks and meal functions on the Expo floor.
• Attendee mailing lists provided approximately 30 days before and after Convention (includes name, title, organization and mailing address – no email addresses are included).
• A one-year subscription to On Board, our award-winning newspaper published and mailed 17 times per year to more than 10,000 subscribers.
• A one-year subscription to E-Clips, our daily education news clipping service providing links to state and national news outlets, sent to 8,000+ subscribers.
• Exclusive member pricing for NYSSBA events and products for one year.
SPONSORSHIP PackagesAdding a sponsorship package provides increased visibility, both year-round and on-site, and can convert this audience from a passing interest into a concrete business opportunity. All sponsorship packages are exclusive unless otherwise noted.
Sponsorships Start With This Core Package:• Exhibit Package (Merit Level excluded)
• Early booth and sponsorship selection for our 101st Annual Convention in New York City, October 29 – 31, 2020. (Merit Level excluded)
• Onsite signage
• Sponsor recognition in the following locations: o Convention Website (logo and/or link dependent on level) o Convention Program o Convention App o Sponsor ribbons for staff
• Accounting, Financial & Auditing Services• Associations• Athletic Supplies & Equipment• Audio/Video and Communications Equipment,
Solutions & Services• BOCES/Shared Education Services • Building and Landscape Architectural Services• Building Furnishings & Products• Career Exploration• Classroom Equipment, Furniture & Accessories• Computer/Tablet Equipment & Services• Construction Management• Consulting Services• Cooperative Purchasing• Curriculum Development Materials & Resources• Data Analytics Services & Software• Distance Learning/Online Courses• Educational Software & Services• Election Management• Employee Benefits, Professional Development • Energy Efficiency, HVAC & Solar• Engineering Services• Facilities Maintenance Products & Services• Flooring Products & Services• Food Services & Wellness Products• Insurance Services• Interactive Whiteboards• Legal Resources & Services• Lockers & Storage Equipment • Office Equipment & Furniture• Parental and Community Engagement• Playground Equipment• Policy Services• Roofing Materials & Services• School Safety & Security• SchoolWear/Uniforms• Special Education Programs, Materials & Services• Sports Bleachers, Signs & Scoreboards• Student Engagement• Tests & Assessment Measurement• Transportation
NYSSBA’s 2019 Exhibitor & Sponsorship Prospectus
EXTRA BENEFITS added at each LEVEL
ENHANCE your presence by choosing to advertise with NYSSBA• On Board newspaper advertising – discounted rates available• Convention program ad – purchase or upgrade your sponsor program ad• Email banner advertising – advertise in our highly read electronic
news clipping email, E-Clips
ASK for details and pricing.
ADDITIONAL Advertising
Options
PAYMENT ScheduleBooths
All exhibit space reserved prior to November 29, 2018 must be paid by January 31, 2019 or your booth will be released. For those reserving a booth after November 29, 2018, payment IN FULL is required at the time of booth reservation.
Sponsorships
A 50% deposit is required within two (2) weeks of receipt of selection and contract by NYSSBA to guarantee pack-age. The balance is due no later than June 3, 2019. After June 3, 2019, full payment is required with selection and contract to guarantee package.
Booth & Sponsorship Cancellation Fee Schedule
• October 1, 2018 – January 31, 2019 = No fee• February 1 – July 31, 2019 = 30% of total cost• August 1, 2019 and after = 100% of total cost
No exhibitor or sponsor will be able to sign up for future Conventions with an outstanding cancellation fee.
100TH CONVENTION SPECIAL
NYSSBA’s 2019 Exhibitor & Sponsorship Prospectus
In honor of NYSSBA’s 100TH ANNUAL CONVENTION &
EDUCATION EXPO, add the 100th Convention Club
upgrade to your package and receive ONE OR MORE of
the following with your company name/logo included on:
• The Convention Program congratulatory page
• The Convention Website congratulatory page
• The Convention App congratulatory page
• A Rochester Convention Center window cling
• Logo crawl on the bottom of NYSSBA’s home page for 3 months
100TH CONVENTION SPECIAL
100TH CONVENTION SPONSORSHIPPACKAGES
MERIT – $3,000 Looking to get your FOOT IN THE DOOR? Have limited funds in your marketing budget? Get YOUR BRAND in front of our attendees with this budget-friendly option.
Core Sponsorship Package* + • On Board Advertising: 1 half-page 4-color ad
• Your company name listed on the 100th Convention congratulatory page listings in the: o Convention Program o Convention App o Convention Website
NYSSBA’s 2019 Exhibitor & Sponsorship Prospectus
CUSTOM PACKAGES:
Don’t see a SPONSORSHIP
PACKAGE that meets
your marketing budget
or goals?
We can customize a
package for you. Contact:
ARCHA WACHOWICZ Deputy Director of Business Development 518-783-3788 [email protected].
Choose From:Student Music Groups – $4,250
Student performances will be held at our Opening Session and
Commissioner’s Presentation. Support our public school children
while gaining increased visibility at these highly attended events.
Educational Seminars Strands – $4,250 each (approx. 9)The cornerstone of our Convention, educational sessions cover
timely issues that are important to school board members such as
Board Governance, Community Relations and School Improve-
ment, Cultural Awareness and Diversity, Emerging Educational
Trends and Timely Debate, Finance & Facilities, Health, Safety
and School Climate, School Law/Employee Relations, Student
Achievement and Technology.
Expo Grand Opening Reception – • Sponsor in part: $5,000 (Limit 4) • Sponsor in full: $18,000*
This event draws attendees to the Expo floor on Thursday, just
after the Expo opens, for a light snack and dedicated time to
network with exhibitors. Your company will have the ability
to provide (at your own expense) a giveaway item subject to
NYSSBA approval by August 2, 2019. You can opt to have
your booth near a key food service location.
Continental Breakfast – • Sponsor in part: $5,000 (Limit 4) • Sponsor in full: $16,000*
Breakfast stations will be located throughout the Expo floor on
Friday morning and your company’s logo will be featured on
signage at each station. Your company will have the opportuni-
ty to provide (at your own expense) a giveaway item subject to
NYSSBA approval by August 2, 2019. You can opt to have your
booth placed near a key food service location.
100th Convention Selfie Booth – $6,000Be the sponsor of a stunning balcony backdrop overlooking the
riverside and Rochester skyline in the NYSSBA Member Lounge,
where attendees and groups create the photo experience they
value most – the selfie.
Aisle Signs – $7,000Help attendees find their way around the Education Expo and
reinforce your company brand by having your logo displayed on
each aisle sign.
Convention Pens – $7,000A pen provides a fun and creative way to get your company’s
name and logo in all Convention attendees’ hands. This giveaway
extends your company’s visibility beyond the 3-day event.
Notebooks – $7,500A great promotional opportunity, each attendee receives this
valued Convention notepad with your company’s logo front and
center.
NYSSBA’s 2019 Exhibitor & Sponsorship Prospectus
100TH CONVENTION Club Upgrade:
$500
Upgrade your HONORS
package and receive your
company name listed on
the 100th Convention
congratulatory page
listings in the Convention
Program, Convention App
and Convention Website.
Core Sponsorship Package + • On Board Advertising: 2 half-page 4-color ads
• Convention Program: 1 half-page 4-color ad
• Convention Website: Your company name
linked to your website
HONORS
*SPONSOR IN FULL receives Valedictorian level benefits.
NYSSBA’s 2019 Exhibitor & Sponsorship Prospectus
100TH CONVENTION Club Upgrade:
$500
Upgrade your HONORS
package and receive your
company name listed on
the 100th Convention
congratulatory page
listings in the Convention
Program, Convention App
and Convention Website.
Choose From:Pre-Convention Communications Workshop** – $10,000
This half-day event is highly regarded by board members,
superintendents and communications professionals due to its
important content which is critical to school districts handling
communication crises in the media. (**Exclusions may apply. Please inquire.)
Expo Networking Reception – • Sponsor in part: $11,000 (Limit 2) • Sponsor in full: $20,000*
One of the most highly attended attractions of the Convention on
Friday afternoon, where attendees have one more opportunity
to network with exhibitors and enjoy a delightful treat. Your
company will have the opportunity to provide (at your own
expense) a giveaway item subject to NYSSBA approval by
August 2, 2019. You can opt to have your booth placed near
a key food service location.
Transportation – $12,000 (Limit 2)Have your company logo displayed on transportation signage
and on the side of shuttle vehicles as they transport attendees to
their destinations.
Pre-Convention School Law Seminar** – $12,000This highly-attended premier full day event attracts school board
members, superintendents and school attorneys interested in
learning more about the latest issues in school law.
(**Exclusions may apply. Please inquire.)
Featured Sessions – $13,500Every year NYSSBA searches for experts on topics that matter
most to our members. These larger-scale, in-depth sessions
spotlight these highly-visible speakers and panels.
Student Showcase – $13,500 One of the most popular exhibitions at Convention, members
never miss a chance to visit the student booths where students
proudly demonstrate their 21st century skills.
Core Sponsorship Package + • On Board Advertising: 3 half-page 4-color ads
• Convention Program: 1 full-page 4-color ad
• Convention Website: Your company name linked to your website
• Convention App: Your company name linked to your website
HIGH HONORS
*SPONSOR IN FULL receives Valedictorian level benefits.
Choose From:Name Badge Lanyards – $14,000
A sponsorship where everyone will know your name. One of the
most highly visible opportunities to have your company’s name
printed on nearly 3,000 lanyards. Includes full page, 4-color
Convention program ad placed on Friday Schedule Tab.
Taste of Rochester Lunch – • Sponsor in part: $15,000 • Sponsor in full: $35,000*
This delectable buffet features our host city’s most popular dishes.
Attendees will taste Western New York’s finest fare. Your compa-
ny will have the opportunity to provide (at your own expense) a
giveaway item subject to NYSSBA approval by August 2, 2019.
Wi-Fi Access – $15,000Be the exclusive sponsor of this popular service. Attendees
will appreciate enhanced free Wi-Fi services offered during
Convention. Includes full page, 4-color Convention program ad
placed on Convention Information Tab.
Opening Session – $15,000Drawing most Convention attendees, our Opening Session is a
highly-energetic session and features a powerful speaker, student
musical performances and more. It’s a great way to start the
Convention! Your company will have the opportunity to provide
(at your own expense) a giveaway item subject to NYSSBA
approval by August 2, 2019. Includes full page, 4-color
Convention program ad placed on Thursday Schedule Tab.
NYSSBA Member Lounge – $15,000The NYSSBA Member Lounge is where attendees gather to
network, visit with NYSSBA staff for information on products
and services, charge their devices and enjoy refreshments. It is a
highly trafficked location that attendees pass through on their
way to the Education Expo. Your company will have the
opportunity to provide (at your own expense) a giveaway item
subject to NYSSBA approval by August 2, 2019. Includes full
page, 4-color Convention program ad placed on Saturday
Schedule Tab.
NYSSBA’s 2019 Exhibitor & Sponsorship Prospectus
Core Sponsorship Package + • On Board Advertising: 4 half-page,
4-color ads
• Convention Program: 1 full-page 4-color ad
• E-Clips Advertising: 1 week
• Convention Website: Your company name linked to your website
• Convention App: Your company name linked to your website
• One (1) Minute Video: Provided by your company for Convention App
• Reception/Hospitality Suite Space
SALUTATORIAN
*SPONSOR IN FULL receives Valedictorian level benefits.
100TH CONVENTION Club Upgrade:
$500
Upgrade your SALUTATORIAN
package and receive your
company name listed on the
100th Convention congratulatory
page listings in the Convention
Program, Convention App and
Convention Website. Also receive
your logo on a window cling
located along the sky bridge
between the Rochester Riverside
Convention Center and Hyatt
Regency Hotel and included on a
logo crawl on the bottom of the
NYSSBA’s home page for
3 months.
NYSSBA’s 2019 Exhibitor & Sponsorship Prospectus
100TH CONVENTION Club Upgrade:
$500
Upgrade your VALEDICTORIAN
package and receive your
company name listed on the
100th Convention congratulatory
page listings in the Convention
Program, Convention App and
Convention Website. Also receive
your logo on a window cling
located along the sky bridge
between the Rochester Riverside
Convention Center and Hyatt
Regency Hotel and included on
a logo crawl on the bottom of
the NYSSBA’s home page for
3 months.
Core Sponsorship Package + • On Board Advertising: 5 half-page,
4-color ads
• Convention Program: 1 full-page 4-color ad
• E-Clips Advertising: 2 weeks
• Convention Website: Your company name linked to your website
• Convention App: Your company name linked to your website
• One (1) Minute Video: Provided by your company for Convention App
• Reception/Hospitality Suite Space
VALEDICTORIAN
Choose From:Convention App – $17,500
Downloaded by more than 1,000 users, the official Convention
App is an excellent way to get exposure before, during and after
Convention. Help our attendees Go Green. Includes full page,
4-color program ad placed on inside front cover.
Galleria & Riverside Court Grand Staircase Cling – $17,500Celebrate NYSSBA’s 100th Convention by sponsoring this
stair cling visible from multiple access points throughout the
Convention Center. The staircase [35 steps and 40 feet wide],
ascends to the Member Lounge and Education Expo from the
registration area. Attendees will pass by this dramatic staircase
on their way to educational sessions.
Convention Bags – $18,000A Convention staple, our attractive, sturdy and functional totes
are valued by all attendees and will feature your company logo
on one side of the bag. Includes full-page, 4-color program ad
placed on inside back cover.
Opening Reception – $20,000 A great way to start the Convention, this exhilarating Reception
is just prior to our widely-attended Opening Session. Your
company will have the opportunity to provide (at your own
expense) a giveaway item subject to NYSSBA approval by
August 2, 2019. Includes full page, 4-color Convention program
ad placed on back cover.
OUR EXHIBITORS
10+ YEARS
BBS Architects, Landscape Architects & Engineers, P.C. (14)
GameTime Playground & Park Equipment (14)
KG+D Architects (14)
LeChase Construction Services, LLC (14)
New York State Council of School Superintendents (14)
School Aid Specialists, LLC (14)
BOCES of New York State (13)
Hodgson Russ LLP (13)
KSQ Design (13)
Lamb & Barnosky, LLP (13)
Michael Shilale Architects (13)
A+ Technology & Security Solutions, Inc. (12)
Chenango Sports/Field Turf (12)
Daktronics (12)
Kalwall Corporation (12)
LexisNexis (12)
Arris Contracting, Inc. (11)
BOLD Systems. LLC (11)
LaBella Associates (11)
New York Bus Sales, LLC (11)
Highland Associates (11)
The College Board (10)
PERMA (10)
Synthesis Architects (10)
Terrazzo Association of the Northeastern States (10)
Whitsons School Nutrition, Corp. (10)
UNDERSTAND and EXPERIENCE the VALUE of attending NYSSBA’S CONVENTION & EDUCATION EXPO
20+ YEARS
Robertson Strong Apgar Architects, P.C. (28)
Hunt Engineers, Architects & Surveyors (27)
New York Schools Insurance Reciprocal (27)
Ashley McGraw Architects, D.P.C. (26)
Campus Construction Management Group, Inc. (25)
New York State School Facilities Association (25)
Turner Construction Company (25)
Appel Osborne Landscape Architecture (24)
C&S Companies (22)
Carlisle SynTec, Inc. (22)
Core BTS (22)
Savin Engineers, P.C. (22)
New York State Health Insurance Program (21)
Policy Services of Erie 1 BOCES (21)
Pupil Transportation Safety Institute (20)
40+ YEARS
Mosaic Associates Architects (49)
Nickerson Corporation (48)
New York State School Music Association (44)
Tetra Tech Architects & Engineers (41)
30+ YEARS
Leonard Bus Sales, Inc. (38)
United States Army 1st Recruiting Brigade (38)
Utica National Insurance Group (37)
BCA Architects & Engineers (33)
National School Boards Association (32)
NY Thomas Team (30)
15+ YEARS
Clark Patterson Lee (19)
MARCH Associates Architects & Planners (19)
New England Systems & Software, Inc. (19)
Wiedersum Associates (19)
Young + Wright Architectural (19)
Parkitects, Inc. (18)
CSArch (17)
LifeTrack Services, Inc. (16)
The Palombo Group (16)
Triton Construction (16)
ASVAB Career Exploration Program (15)
First Student, Inc. (15)
Infinite Campus (15)
Lightspeed Technologies (15)
Schooltool/Mindex Technologies (15)
Siemens Industry, Inc. (15)
U.W. Marx Construction Company (15)
QUESTIONS?
IMPORTANT DATES TO REMEMBER*Nov. 29, 2018 Call for Presentations Opens
Nov. 29, 2018 Booth Sales Open at www.nyssba.org/2019expo
Jan. 25, 2019 Deadline to Submit a Presentation
June 3, 2019 Deadline for Reserving a Program Ad, Sponsorship Balance Due
June 14, 2019 Deadline to Submit your Program Ad, Submit Program Exhibitor Directory Information
June 28, 2019 Reserve Booth to be included in Convention Program
July 15, 2019 Booth Staff Registration, Housing Opens
July 31, 2019 Deadline to Reserve Booth, Cancellation Deadline
Oct. 18, 2019 Booth Staff Registration Closes
Oct. 23, 2019 Move In, Vehicles Only (TBD)
Oct. 24, 2019 Move In, Booths Only (TBD)
Oct. 25, 2019 Move Out (TBD)
* Dates and times provided are subject to change without notice. Please check our website at www.nyssba.org/2019expo for up-to-date information.
ARCHA WACHOWICZDeputy Director of Business Development518-783-3788 or [email protected]
ANNA O’HARAAdministrative Coordinator518-783-3710 or [email protected]
EXPO HOURS: Thursday, Oct. 24: Noon – 4:00 p.m. Friday, Oct. 25: 8:00 a.m. – 5:00 p.m.
1930 CONVENTION: FIRST EXPO
“Another innovation of much
value is that of exhibits of school
building and equipment material
by manufacturers and deals.
This will enable delegates to
obtain first hand information
about up-to-date practices in
such matters.”
~ November 1930 New York State School Boards
Association Bulletin OUR EXHIBITORS
10+ YEARS
Daktronics (12)
Kalwall Corporation (12)
LexisNexis (12)
Arris Contracting, Inc. (11)
BOLD Systems. LLC (11)
LaBella Associates (11)
New York Bus Sales, LLC (11)
Highland Associates (11)
The College Board (10)
PERMA (10)
Synthesis Architects (10)
Terrazzo Association of the Northeastern States (10)
Whitsons School Nutrition, Corp. (10)
20+ YEARS
C&S Companies (22)
Carlisle SynTec, Inc. (22)
Core BTS (22)
Savin Engineers, P.C. (22)
New York State Health Insurance Program (21)
Policy Services of Erie 1 BOCES (21)
Pupil Transportation Safety Institute (20)