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Google AnalyticsIs anyone visiting your web-site?
If so, what are they doing while they are there?
How did they find you?
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The data is great, but can be overwhelming
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Start with your questions• Are people clicking links in my e-mail newsletters?
• Are there referral partners I can cultivate?
• Are people bouncing on a key page?
• Do people drop off at a certain place in a funnel?
• Is my AdWords campaign driving useful traffic?
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But remember……
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Home Page
Dashboard• Info at a glance• Can customize
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Standard Reporting
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Visitors Overview
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Visitors Demographics
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Visitors Demographics (drilling deeper)
Source: How did they find you?
You can also add a filter, ex. Time on site
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Traffic sources Overview
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Traffic sources Referrals
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Content Overview
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Content Pages
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Goals
Your goal is an action you want your web-visitors to take:
• Visit volunteer page• Donate• Sign up for an event• Go to social media profile• Download an application
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Goals
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Goal - Measure Engagement
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AdWords connects to Analytics
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Volunteer Resources
The Analysis Exchangewww.webanalyticsdemystified.com
Media Causewww.mediacause.org
