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Page 1: Infographic: Holiday Shopping Gameplan

of consumers will shop in-store on Thanksgiving or Black Friday -

of those, 56% plan to visit 3+ stores Source: Accenture

shoppers use YouTube to search for product related videos Source: Google Consumer Survey

of shoppers intend to use social media to assist

with holiday shoppingSource: Accenture

F I N I S H

S T A R T

more consumers have gained trust in online shopping in the past yearSource: comScore/UPS

of shoppers said they prefer a retailer’s full website vs.

mobile website or mobile app Source: comScore/UPS

of shoppers favor retailers who have an upstanding reputation

on fraud protectionSource: comScore/UPS

of online shoppers abandoned their shopping cart due to unexpectedly high shipping costsSource: comScore/UPS

of online shoppers took action to qualify for free shipping 47% found promo codes 31% joined loyalty programs 58% increased itemsSource: comScore/UPS

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